PPC with YRV Dynamics: the Google Ads Experts

Getting traffic, Add to Carts, and even checkout starts from Google Ads — but still not enough Shopify purchases?

In this episode of PPC with YRV, Yousaf Yunes of YRV Dynamics goes deeper into the Shopify conversion funnel and explains why advertisers need to look beyond the usual:

Product View → Add to Cart → Begin Checkout → Purchase

There are important steps in between that can tell you exactly where customers are getting stuck.

Yousaf breaks down why you should also pay attention to:

Yousaf also explains why Shopify, Merchant Center, and Google Ads need to work together.

Your product images, titles, descriptions, pricing, and product data start in Shopify, feed into Google Merchant Center, and eventually become part of what Google Ads uses to sell your products.

If the foundation is weak in Shopify, you can’t expect Google Ads to magically fix it.

The big takeaway:

Don’t just track Add to Cart, Begin Checkout, and Purchase.

Look at the entire customer journey and figure out exactly where the friction starts.

Sometimes the campaign isn’t the problem.

Sometimes the customer wanted to buy — and your Shopify store gave them a reason not to.

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#YousafYunes

Getting traffic from Google Ads but not seeing enough Shopify sales?

Before blaming the campaign, keywords, bidding strategy, or traffic quality, take a closer look at what happens after someone clicks your ad.

In this episode, Yousaf Yunes of YRV Dynamics breaks down five common Shopify conversion funnel scenarios and what each one can tell you about where the real problem is.

We cover:

The main takeaway: more traffic will not fix a broken conversion funnel.

If 100 people start checkout and very few purchase, buying another 1,000 clicks probably isn't the answer.

Diagnose where customers are dropping out, fix that stage of the funnel, and then use Google Ads to send more traffic into something that's actually built to convert.

LinkedIn Post mentioned in today's episode- click here

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In this episode, I talk about why I’m becoming more cautious with Upwork and why freelancers and agencies need to pay attention to what they’re actually getting for the money they spend on the platform. Upwork used to be one of my strongest sources of business, but between Connects, fees, increased competition, and lower-quality opportunities, the economics have changed a lot.

I also break down a recent job post where the client asked applicants extremely detailed questions about Meta campaign management, troubleshooting, ROAS, CPA, creative testing, and real campaign results—before even offering an interview. At some point, there’s a difference between evaluating someone’s expertise and asking experienced marketers to hand over their strategy for free.

Upwork can still produce clients, and I’m still using it, but I’m dialing it back and putting more energy into building my own acquisition channels through paid media, organic content, and direct funnels. The bigger lesson: don’t let any single platform control where your next client comes from.

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#yousafyunes

#YRVDynamics

#PPC

#PPCexpert

#GoogleAds

#MetaAds

#PaidMedia

#DigitalMarketing

#PPCMarketing

#PerformanceMarketing

#Upwork

#UpworkFreelancer

#Freelancing

#Freelancer

#MarketingAgency

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#BusinessGrowth

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#PPCAgency

#MarketingPodcast

In this episode of PPC with YRV, Yousaf Yunes breaks down the growing differences between SEO, AEO, and GEO and explains why SEO is not dead — it is simply becoming more specialized. Just as paid media has developed into specialties like Search, YouTube, CTV, and Performance Max, organic visibility is now expanding beyond traditional search rankings.

Yousaf explains SEO as the traditional battle for rankings across platforms like Google, Bing, Yahoo, and DuckDuckGo. SEO is still built around keywords, content, technical optimization, local SEO, search intent, and earning organic visibility. The easiest way to remember it is: SEO = rank me.

AEO, or Answer Engine Optimization, is about becoming part of the actual answer instead of simply appearing as another result. That includes creating strong FAQ content, conversational answers, clear definitions, useful expertise, and content that can appear across Google AI Overviews, People Also Ask, Copilot Search, voice assistants, and other AI-powered search experiences. Yousaf puts it simply: AEO = answer with me.

GEO, or Generative Engine Optimization, takes things another step further. The goal is to have your business, expertise, products, or content mentioned or recommended by generative AI platforms such as ChatGPT, Gemini, Claude, Perplexity, and Microsoft Copilot. Brand mentions, expert content, reviews, reputation, third-party authority, and consistent information across the web all play a role.

Using YRV Dynamics as an example, the episode shows the difference clearly. SEO means the agency appears prominently when someone searches for a PPC agency. AEO means YRV Dynamics becomes part of the direct answer to a PPC-related question. GEO means someone asks ChatGPT, Gemini, Claude, or another AI assistant for a recommendation and the agency is actually mentioned.

The biggest takeaway from Yousaf Yunes is simple: businesses should not think about SEO versus AEO versus GEO. They should think about how all three work together to build visibility, authority, and trust across traditional search and AI-powered discovery.

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#SEO

In this episode of PPC with YRV, Yousaf Yunes, founder of YRV Dynamics, talks about where the agency is heading as it approaches five years in business—and why depending on platforms like Upwork for new clients simply isn’t enough anymore.

Yousaf Yunes breaks down his recent experience evaluating outsourced cold-email and outreach companies, including the different pricing models, large commissions some vendors wanted, and one of his biggest concerns: the lack of transparency into exactly what these companies were doing on behalf of his brand.

The conversation then moves into something even bigger—brand protection. Yousaf discusses a story involving scammers allegedly impersonating an established vendor by creating a lookalike website and email presence to pursue a multimillion-dollar government contract. It made Yousaf Yunes think about how easily the same thing could happen to an agency like YRV Dynamics as its reputation and online presence continue to grow.

His takeaway is that agencies need to maintain control and visibility over their outreach. More importantly, businesses shouldn’t depend on a single source of leads. Referrals, networking, outbound outreach, inbound marketing, paid advertising, YouTube, podcasts, and content should all work together to create multiple funnels feeding the business.

Yousaf Yunes also talks about the next stage of growth for YRV Dynamics: moving upstream and working with larger companies that already have meaningful advertising budgets. A $2,000 management retainer makes much more sense for a company spending $15,000+ per month on advertising than for a small business spending only a few thousand dollars.

The bigger message from Yousaf is simple: diversify your lead flow, protect your brand, stay transparent, and build a business that doesn’t depend on one platform, one vendor, or one acquisition channel.

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#YousafYunes

In this episode, Yousaf Yunes breaks down the evolving role of Google Search and explains where AI Max fits alongside exact and phrase match campaigns.

Exact and phrase match are still the foundation of Google Search. They give advertisers greater control over their most important keywords, messaging and traffic. However, rising CPCs, higher conversion costs and changing search behavior mean advertisers also need new ways to uncover incremental demand.

That is where AI Max enters the picture.

Yousaf explains why AI Max should be treated as a controlled expansion strategy rather than a replacement for exact and phrase. While traditional keyword campaigns stay within established traffic lanes, AI Max uses conversion signals, landing-page content, ad creative and Smart Bidding to discover longer-tail, intent-driven searches that advertisers may not have considered.

The episode also covers why AI Max should ideally be tested in its own campaign. Separating it makes performance easier to measure, prevents it from disrupting proven exact and phrase traffic, and allows advertisers to move successful AI Max search terms back into their core keyword campaigns.

Before testing AI Max, advertisers should have accurate conversion tracking, strong negative-keyword lists and enough high-quality conversion data. For e-commerce, this means tracking the full journey from add to cart and checkout through purchase. For lead generation, it means moving beyond basic form fills and importing qualified leads, booked appointments and signed contracts back into Google Ads.

The biggest takeaway is simple: exact and phrase provide control, while AI Max provides expansion. When the account has clean data and a strong conversion feedback loop, the two can work together to improve performance and uncover new opportunities for scale.

#GoogleAds

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#PaidSearch

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#GoogleAdvertising

#SmartBidding

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#ConversionTracking

#OfflineConversions

#MarketingQualifiedLeads

#SalesQualifiedLeads

#KeywordStrategy

#NegativeKeywords

#CampaignOptimization

#MediaBuying

#AdvertisingStrategy

#YousafYunes

#YRVDynamics

#PPCStrategy

#DigitalAdvertising

In this episode, Yousaf Yunes breaks down key takeaways from Google Marketing Live 2026, focusing on Gemini, AI Mode, AI Max for Search, and where Google Ads may be heading next.

The discussion covers Google’s push toward AI-powered search, longer conversational queries, automated agents, and the growing shift away from traditional keyword control. Yousaf shares a practical PPC buyer’s perspective, questioning whether AI creative, agentic workflows, and broader automation are truly ready for serious performance marketing.

A major theme is the future of Search: exact match is feeling more like phrase, phrase is feeling more like broad, and broad is moving toward high-reach AI-driven intent. For niche lead-gen accounts, local services, law, dry cleaning, and specialized businesses, Yousaf argues that keyword precision still matters and that marketers should be careful before handing too much control to automation.

The episode also touches on why AI-generated ads often underperform compared to real human content, why AI Mode may become a larger part of the search experience, and why advertisers need to use each platform for its strengths instead of blindly following every new Google product push.

Key Topics

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#YRVDynamics

#PPC

#PPCExpert

#GoogleAds

#GoogleMarketingLive

#GML2026

#AIMode

#AIMax

#SearchAds

#PaidSearch

#DigitalMarketing

#PerformanceMarketing

#MediaBuying

#GoogleSearch

#PMax

#PerformanceMax

#LeadGeneration

#PaidMedia

#MarketingStrategy

#AIAdvertising

#GeminiAI

#SearchMarketing

#BroadMatch

#ExactMatch

#PhraseMatch

#ConversionTracking

#PPCStrategy

#GoogleAdsExpert

#GoogleAds

In this episode, Yousaf Yunes breaks down the changing reality of freelance marketplaces and whether they are still worth using for freelancers, agencies, and PPC professionals. He reacts to a video discussing the decline of major freelance platforms, including rising fees, paid proposal systems, public market pressure, freelancer frustration, and the impact of AI on service-based work.

Yousaf shares his experience building a business through freelance marketplaces, explaining that they can still be useful, but only if you present yourself as a true expert with strong case studies, a polished profile, and the ability to attract higher-quality clients. He warns that newer freelancers may struggle because the system increasingly feels like a pay-to-play system, with freelancers paying to apply, paying platform and withdrawal fees, and competing for jobs that may never even be awarded.

The episode also covers how paid proposal boosts and dynamic pricing have created trust issues among freelancers. Yousaf argues that while freelance platforms may still be worth keeping as one channel, freelancers and agencies should not rely on them as their main business engine. Instead, referrals, white-label partnerships, niche authority, and direct client relationships are becoming more important.

Key Takeaways

#yousafyunes

In this episode, Yousaf Yunes discusses what it really takes to start, grow and sustain your own business. Drawing from his journey of being laid off in 2022 to building an agency approaching its fifth anniversary, Yousaf explains why aspiring entrepreneurs must move beyond talking about their ideas and begin creating the foundation for a real business.

The episode covers formalizing your business structure, getting professional tax guidance and consistently dedicating time to growth. Yousaf also explains why PPC professionals should position themselves as scaling and conversion experts rather than simply people who run ads. AI may make campaign creation easier, but generating profitable, sustainable growth remains difficult.

Yousaf emphasizes the importance of developing your own client base, even while working through white-label partnerships. Because every agency eventually loses clients, entrepreneurs need reliable inbound and outbound systems, consistent networking and an active sales pipeline.

The episode also explores additional income opportunities through e-commerce, SaaS, affiliate marketing and lead generation. The central message is simple: establishing a business is only the beginning. You must continuously market, improve and diversify it because flat growth eventually becomes decline.

Key Takeaways

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#yousafyunes #YRVDynamics #PPC #PPCExpert #DigitalMarketing #PaidMedia #MediaBuying #AgencyGrowth #Entrepreneurship #BusinessGrowth #MarketingAgency #AgencyOwner #GoogleAds #MetaAds #ConversionTracking #ConversionRateOptimization #ROAS #ScaleYourBusiness #SmallBusiness #BusinessStrategy #LeadGeneration #ClientAcquisition #AffiliateMarketing #Ecommerce #SaaS #WhiteLabelAgency #MarketingPodcast #PPCPodcast #PerformanceMarketing #FutureOfMarketing

Yousaf talks about the current state of Upwork for PPC freelancers and why the platform has become extremely difficult to break into. He explains that Upwork may still be part of a lead funnel for experienced freelancers, but it is no longer the easy opportunity it may have been in 2022 or 2023.

The main message: do not rely on Upwork as your only source of leads. The platform is overcrowded, expensive to compete on, and increasingly difficult for new freelancers to win on unless they already have strong skills, proof, and a real track record.

Yousaf also discusses why freelancers need to build their own demand through referrals, YouTube, podcasts, LinkedIn, community participation, and niche authority. Instead of fighting in a “red ocean” where everyone is bidding against each other, PPC freelancers should look for ways to create their own funnel and stand out as experts.

#yousafyunes

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