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PR even the Pope can appreciate: Lessons from the restaurant sector, in partnership with Coyne
It is becoming increasingly clear to the brands in this industry – just as it has to those in many others – that comms can raise awareness and even drive bottom-line results as nothing else can. And sometimes, divine inspiration can help. Any doubts? They will be erased by this podcast.
Featuring:
-Jennifer Kamienski, EVP, Coyne PR
-Denny Marie Post, Co-President of Nextbite, Lead Director at Vital Farms and Bluestone Lane, Board Member of Travel + Leisure, Libbey Glass and P.F. Chang’s
“PR allows you to punch above your weight class as a brand,” says Nextbite’s Denny Marie-Post, who is also a former CEO of Red Robin. Its unique ability to tell an experiential story better than any other discipline is a key reason.
It also helps that comms pros in the space have proved incredibly adaptable. As Coyne’s Jennifer Kamienski explains to PRWeek’s Gideon Fidelzeid, the incredible impact the pandemic had on the sector necessitated such flexibility.
“It’s not just about the food in the restaurant space,” she asserts. “It’s about appealing to all five senses. It’s about the overall experience.” And she proudly discusses numerous examples of how PR pros in the sector have gotten creative with the reality that people are increasingly accessing restaurant food off-premises.
That creativity can also be so simple sometimes. Case in point, a 2015 Red Robin campaign on which Post and Kamienski collaborated. It involved a new fish sandwich, Lent, and an invitation hand delivered to the Vatican for Pope Francis. Check out this podcast to learn more about this inspired initiative.
Follow us on Twitter: @PRWeekUS
www.prweek.com
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
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By Steve Barrett, PRWeek
4.6
1313 ratings
It is becoming increasingly clear to the brands in this industry – just as it has to those in many others – that comms can raise awareness and even drive bottom-line results as nothing else can. And sometimes, divine inspiration can help. Any doubts? They will be erased by this podcast.
Featuring:
-Jennifer Kamienski, EVP, Coyne PR
-Denny Marie Post, Co-President of Nextbite, Lead Director at Vital Farms and Bluestone Lane, Board Member of Travel + Leisure, Libbey Glass and P.F. Chang’s
“PR allows you to punch above your weight class as a brand,” says Nextbite’s Denny Marie-Post, who is also a former CEO of Red Robin. Its unique ability to tell an experiential story better than any other discipline is a key reason.
It also helps that comms pros in the space have proved incredibly adaptable. As Coyne’s Jennifer Kamienski explains to PRWeek’s Gideon Fidelzeid, the incredible impact the pandemic had on the sector necessitated such flexibility.
“It’s not just about the food in the restaurant space,” she asserts. “It’s about appealing to all five senses. It’s about the overall experience.” And she proudly discusses numerous examples of how PR pros in the sector have gotten creative with the reality that people are increasingly accessing restaurant food off-premises.
That creativity can also be so simple sometimes. Case in point, a 2015 Red Robin campaign on which Post and Kamienski collaborated. It involved a new fish sandwich, Lent, and an invitation hand delivered to the Vatican for Pope Francis. Check out this podcast to learn more about this inspired initiative.
Follow us on Twitter: @PRWeekUS
www.prweek.com
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek