Why are people in the world of comms so misrepresented in popular culture?

Why do the PRs in TV, movies and books come across as either evil manipulators of the truth or champagne guzzling airheads?

This really is a first world problem of a third order magnitude and yet, PR does have a PR problem doesn't it? If for no other reason than we want to continue to attract smart, thoughtful and talented people to our industry, then perhaps we need to have a think about how we are portrayed by our friends in the media.

The Little Questions podcast is presented by Matt Young and Andrew Brown.

We'd love to hear what you think. Get in touch on social media or email [email protected]

Matt Young is an Apella founder partner with 25 years of experience in corporate affairs. He was Corporate Affairs Director at Lloyds Banking Group, part of the senior team which rescued the bank and rebuilt its reputation following the financial crisis. Formerly communications director at Santander UK and board member of the BBA.

Apella partner Andrew Brown is a former Director of Communications and Public Affairs at Ageas Insurance. He has more than ten years' experience leading the corporate affairs functions for global firms across a range of regulated and unregulated sectors, developing considerable experience in issues, crisis and change management. Formerly Director of Communications at Drax Group plc and Group Corporate Affairs Director at Regus plc.

This episode was produced by www.thepodcastcoach.co.uk