PR in the Real World

By Viva PR

PR in the Real World offers a unique perspective into the world of PR through the lens of an independent, award-winning, regional PR agency, Viva.

The podcast offers insights int

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FAQs about PR in the Real World:

How many episodes does PR in the Real World have?

The podcast currently has 28 episodes available.

PR in the Real World episodes:

April 07, 2025 Comms-led change in the NHS – with Neil Greaves
This week's guest, Neil Greaves currently leads the communications strategy for Lancashire and South Cumbria ICB, managing a substantial £5 billion healthcare budget for 1.8 million residents. Neil highlighted the pivotal role of communications in understanding community needs and influencing NHS decision-making, stressing the importance of engaging with the right audience. He discussed the ongoing changes within the NHS, advocating for proactive communication to enhance public trust and the necessity for NHS communicators to be integral to organisational strategy rather than being called upon last minute when a crisis occurs . Throughout the conversation, Neil underscored the significance of visibility in leadership and the value of public participation in local NHS forums, all while navigating the complexities of effective healthcare communication.
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48min
March 31, 2025 I Nearly Quit PR – with CIPR President: Advita Patel
Advita Patel is a big hitter in the comms world. As the founder of CommsRebel, CIPR president, a fighter for inclusivity and a northerner boot – she really is the ideal podcast guest. From a working class BAME background in Bolton to leading national conversations in comms, Advita’s story is one of resilience and finding your voice. Her insights into how to build inclusivity through effective comms and the importance of confidence in PR are worth listening to. Tune in, this one’s a home run!
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53min
March 25, 2025 How to Create a Podcast Hit – with Stewart Townsend
In this episode, we explore how to use podcasts as a powerful PR and marketing tool with Stewart Townsend, founder of Podcast Hawk — a platform that helps you find the right shows to pitch. Learn how to pitch yourself as a guest, build brand authority, and leverage podcasting for media exposure, audience growth, and content strategy.
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41min
March 18, 2025 The Changing Face of Business Journalism – with Chris Maguire
Chris Maguire is a towering figure in the North-West media world. He has his finger on the pulse with everything from journalism and media relations to new tech in the business world. Anyone who claims to be curious about trends seriously needs to tune into this episode.
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58min
March 11, 2025 Cracking the Code on End Users – with Katharine Topham
Katharine Topham’s unconventional career has made her a guru in understanding end users. This episode delves into the art of connecting meaningfully with end users and driving impact—even when you have no direct levers to pull. If you work in PR and comms and want to truly nail your end user strategy, this one’s a must-listen. Here are some key lessons from the latest PR in the Real World.
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38min
March 04, 2025 Employee Comms: The Authentic Way – with Paul Earnshaw
Paul is a seasoned comms professional — though he didn’t start out in comms. He joined the air sector of BAE Systems in Lancashire — then British Aerospace in the 1990s. It was quickly apparent he had a gift for comms, and he was given a role in the function. Today he is Head of Employee Communications. Over the years Paul has developed a deep understanding of the company’s unique culture. He’s also got a clear-eyed view of what works in employee comms. During his appearance on PR in the Real World, Paul offered clear insights on balancing corporate and personal messaging, the blurred lines between internal and external comms, and using internal campaigns to drive results. are gold for anyone in PR and comms. Listen Now:

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55min
February 25, 2025 PR from the Other Side: A Business Leader’s Perspective – with Andrew Wood
Andrew is a business powerhouse, having co-founded ESP Play at the age of 19 and turning it into the multimillion-pound business it is today, he knows a thing or two about what makes a business sink or swim. Additionally, as if Andrew’s credentials weren’t impressive enough, he salvaged a struggling firm, Quest Electrical, and made it into a healthy competitive enterprise. Whilst Andrew doesn’t have a PR or comms background, climbing the business ladder like this means you know effective PR when you see it. Without any native affection for the industry – he offers refreshing and straight-talking insights on what businesses look for in agencies. Every PR and comms professional who wants to know what PR looks like from the other side of the pitch needs to give this a listen.
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46min
February 18, 2025 The PR Data Revolution Starts Here – with Alex Waddington
Alex of Whetstone Communications cut his teeth in journalism before shifting to PR and comms. At first glance it seems like a conventional path, but he’s recently pivoted back into journalism - this time with a focus on data. Enter data journalism. Put simply, it’s one of the many arenas where data is shaking things up.
With vast datasets at our fingertips, and AI models hungry to analyse them, the storytelling potential is rife. Whether in journalism, PR, or comms, data-led storytelling is a game-changer. Anyone who claims to be curious about change in the PR industry needs to tune in to this episode.
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50min
February 11, 2025 Employee Ownership Done Right – with Caroline Noblett
When Viva started looking at becoming an Employee Owned business (an EOT), we wanted to talk to people who had been there and understood the journey. One of those was Granby Marketing. They passed on loads of useful tips, but one of the key insights was this: get the communication right — with colleagues, suppliers and customers. Now, a year on since we became an EOT, we sat down with Caroline Noblett, the MD at Granby once again. In this episode of the podcast, we discuss how businesses can approach employee ownership and, importantly, what pitfalls to avoid. Curious about the benefits of an EOT or internal comms generally? This episode’s a must-listen.
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23min
February 04, 2025 Securing Broadcast Coverage – with Phil Caplin
When it comes to getting first class broadcast coverage – Phil’s your man. As the founder of Broadcast Revolution, he is the go-to for everything from media training to getting you a platform with broadcast’s biggest hitters. Everyone can benefit Phil’s expertise and 20 years of insider knowledge. If you want to know how to make broadcast work for you, tune in for this episode of PR in the Real World.
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38min

FAQs about PR in the Real World:

How many episodes does PR in the Real World have?

The podcast currently has 28 episodes available.