PR in the Real World

By Viva PR

PR in the Real World offers a unique perspective into the world of PR through the lens of a regional PR agency, Viva – recently named the CIPR's UK Small PR Consultancy of the Year.

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FAQs about PR in the Real World:

How many episodes does PR in the Real World have?

The podcast currently has 33 episodes available.

PR in the Real World episodes:

March 04, 2025 Employee Comms: The Authentic Way – with Paul Earnshaw
Paul is a seasoned comms professional — though he didn’t start out in comms. He joined the air sector of BAE Systems in Lancashire — then British Aerospace in the 1990s. It was quickly apparent he had a gift for comms, and he was given a role in the function. Today he is Head of Employee Communications. Over the years Paul has developed a deep understanding of the company’s unique culture. He’s also got a clear-eyed view of what works in employee comms. During his appearance on PR in the Real World, Paul offered clear insights on balancing corporate and personal messaging, the blurred lines between internal and external comms, and using internal campaigns to drive results. are gold for anyone in PR and comms. Listen Now:

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55min
February 25, 2025 PR from the Other Side: A Business Leader’s Perspective – with Andrew Wood
Andrew is a business powerhouse, having co-founded ESP Play at the age of 19 and turning it into the multimillion-pound business it is today, he knows a thing or two about what makes a business sink or swim. Additionally, as if Andrew’s credentials weren’t impressive enough, he salvaged a struggling firm, Quest Electrical, and made it into a healthy competitive enterprise. Whilst Andrew doesn’t have a PR or comms background, climbing the business ladder like this means you know effective PR when you see it. Without any native affection for the industry – he offers refreshing and straight-talking insights on what businesses look for in agencies. Every PR and comms professional who wants to know what PR looks like from the other side of the pitch needs to give this a listen.
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46min
February 18, 2025 The PR Data Revolution Starts Here – with Alex Waddington
Alex of Whetstone Communications cut his teeth in journalism before shifting to PR and comms. At first glance it seems like a conventional path, but he’s recently pivoted back into journalism - this time with a focus on data. Enter data journalism. Put simply, it’s one of the many arenas where data is shaking things up.
With vast datasets at our fingertips, and AI models hungry to analyse them, the storytelling potential is rife. Whether in journalism, PR, or comms, data-led storytelling is a game-changer. Anyone who claims to be curious about change in the PR industry needs to tune in to this episode.
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50min
February 11, 2025 Employee Ownership Done Right – with Caroline Noblett
When Viva started looking at becoming an Employee Owned business (an EOT), we wanted to talk to people who had been there and understood the journey. One of those was Granby Marketing. They passed on loads of useful tips, but one of the key insights was this: get the communication right — with colleagues, suppliers and customers. Now, a year on since we became an EOT, we sat down with Caroline Noblett, the MD at Granby once again. In this episode of the podcast, we discuss how businesses can approach employee ownership and, importantly, what pitfalls to avoid. Curious about the benefits of an EOT or internal comms generally? This episode’s a must-listen.
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23min
February 04, 2025 Securing Broadcast Coverage – with Phil Caplin
When it comes to getting first class broadcast coverage – Phil’s your man. As the founder of Broadcast Revolution, he is the go-to for everything from media training to getting you a platform with broadcast’s biggest hitters. Everyone can benefit Phil’s expertise and 20 years of insider knowledge. If you want to know how to make broadcast work for you, tune in for this episode of PR in the Real World.
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38min
January 28, 2025 Redefining the PR Playbook – with Nigel Sarbutts
Nigel Sarbutts is one of the UK PR industry’s most respected figures. With a CV that includes MD of Connectpoint PR and later Burson-Marsteller – Communique, he has plenty of knowledge to share. Not one to rest on his laurels Nigel has now built a PR freelance network from the ground up. The PR Cavalry is a freelance PR matchmaking platform. His advice is refreshing and practical — this is his appearance on PR in the Real World.
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57min
January 21, 2025 Understand, Connect and Deliver – with Clare Coupe
Clare Coupe’s career isn’t your standard comms story. She started in marketing, cutting her teeth in higher education before pivoting into communications. Now, as Head of Communications and Public Affairs for Lancashire County Council (LCC), she brings a sharp, clear-eyed approach to the role. Clare’s secret weapon? A marketing-honed radar for audience needs that makes her a powerhouse in the PR world. If you’re in PR or comms and you’re not thinking audience-first, Clare’s here to wake you up. Here’s what she’s bringing to PR in the Real World.

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34min
January 14, 2025 Mastering Comms – with Shirah Bamber
Shirah Bamber has earned a reputation as the go-to problem solver throughout her career. With her directorship at Alma, a top communications and strategy consultancy, she’s built an impressive CV that spans across challenging roles from the public and private sectors. With many strings to her bow, insights from a well-rounded comms guru like Shirah are pure gold for PR and communications professionals.
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39min
January 07, 2025 Pressure Cooker - PR on the Policing Frontline with Liz Riding
Communications for a police force is a unique, different beast. Challenging goals, tight budgets, high-profile incidents and managing 30+ murders in a single year make it a demanding environment. For PR professionals, it requires navigating complex media ecosystems and addressing the demands of a 24/7 news cycle.
Someone who knows this world inside out is Liz Riding, Head of Media and Engagement for Lancashire Constabulary. Throughout her 28-year tenure, Liz has faced countless comms challenges. For her, what most would call a crisis is just another day at the office. For the record, she describes the job as a privilege.
Liz’s insights are invaluable to anyone in PR and communications. This episode of PR in the Real World is brimming with lessons only someone as experienced as Liz could offer.
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1h 1min
December 10, 2024 Finding your voice – with Andrew Thorp
In this session of PR in the Real World we welcomed Andrew Thorp — business speaker, communications skills trainer and public speaking guru. After over two decades in the golf industry, Andrew discovered a passion for storytelling. His insights and tips are invaluable for those in any communications industry. Here’s how Andrew Thorp reimagined what we call verbal PR.
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41min

FAQs about PR in the Real World:

How many episodes does PR in the Real World have?

The podcast currently has 33 episodes available.