PR Talk

Why did Jeff Graubard name his PR firm The Other Agency? For starters, the name served a practical purpose, in that it was the other agency he started after spending more than 25 years running the Manhattan-based Graubard Group.

Read the entire write up at https://www.veracityagency.com/podcast/jeff-graubard/

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Imagine a boutique that sells high-end women’s clothing on one end of the store and high-end men’s clothing on the other. As a marketer, you wouldn’t send the same message to both those groups because they have different needs and values and respond to very different trigger points. Instead, you’d craft messaging that resonates with each group individually. This, in a nutshell, is the concept behind stakeholder engagement.

Read the entire write-up at https://www.veracityagency.com/podcast/ira-gos

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There Are No Excuses Left: Serilda Summers-McGee on Why DEI Should be a Corporate Priority

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COVID-19 PR Round Two: Marvin Stockwell’s PR Update and Wisdom for Any Situation

Marvin Stockwell comes back to PR Talk to give us an update on COVID-19 PR. We spoke with him way back in March, which feels like ages ago because it was before we even knew how big of an impact COVID-19 was going to make.

Read the entire write-up at https://www.veracityagency.com/podcast/marvin-stockwell-covid-pr/

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In this episode of the PR Talk Podcast, host Amy Rosenberg chats with Alexis Davis Smith, CEO, and president of PRecise Communications in Atlanta, Georgia. Alexis and her firm specialize in connecting leading consumer brands with multicultural consumers, focusing on African American and Latinx consumers. As a Black woman, with over twenty years of multicultural marketing expertise, Alexis offers unique insight into how companies should approach this historic moment.

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It may not be the ideal time to look for a new job, but you may not have a choice. In this episode of the PR Talk podcast, we talk with the host of Find Your Dream Job Podcast Mac Prichard.

See the entire write-up at https://www.veracityagency.com/podcast/jobseeking-during-covid/

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PR teams are at an advantage right now, putting our delicate messaging and story-telling skills to use. 

You may not think that now is the best time for a small PR agency to change direction, but that is exactly what Reed Public Relations had to do. As stay home orders were given, so were requests to pause or cancel campaigns at Lauren’s firm. So in response, Lauren set up a free COVID-19 Hotline to help. In turn, even though her new office sits vacant, her firm had its best April ever.

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Dan Lee On The Three P’s of Job Hunting

Dan’s career-growth advice applies to more than just active job-seekers.

Read the entire write-up at https://www.veracityagency.com/podcast/dan-lee-coronavirus/

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First Things First: Taking Care of YOU during Coronavirus

Sheila Hamilton, Kink morning show reporter turned mental health advocate, offers advice on battling the 3 key PR vulnerabilities on the PR Talk Podcast

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Hi friends, so we have been really busy with new clients and trying to serve our existing clients really well (doing more than just media relations if they are uncomfortable tying into COVID right now which many of them are)-so I am not sure how much longer Audrey & I can do this fun Fika Talk project. Audrey has also really been taking her online school work really seriously. Kind of working like a crazy lady like her mom so it's a little concerning.

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