PR Talk

Take a break with us, it is Fika Time after all!!!!!

Watch all Fika Talk episodes at https://www.veracityagency.com/fika-talk/

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We had a special talk with Parvaneh (Parv) Kalantari, owner of Vitality Home Realty and her 9 year old son, TK. First we got to celebrate their family’s afternoon tradition of homemade Arabic coffee as she told us about how her family gathered to drink it every Friday afternoon as the kids ran around crazy at Parv’s grandma’s house. Parv’s mom is from Syria and her dad is from Iran, so Parv weaved in more about the food and cultures of these areas throughout the interview.

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Get ready for a long one that roughly (really roughly!) details the history of our company as I can’t talk about growing a business alongside the age of kids without doing that. 

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Fika Talk #4: Interview with Diane and Maya Sykes

On Friday we did a late Fika Talk so we could celebrate another culture's tradition by lighting the Shabbat candles with our Jewish neighbors Diane and Maya Sykes. After hearing their prayer we learned about how Diane set up her law practice, Diane S Sykes Attorney at Law, after her husband nudged her to do so (interesting the similarities we might find).

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How the act of shedding unnecessary or unwanted things, yes even clients or jobs, can be beneficial in the end. Less is more.

See them all at https://www.veracityagency.com/fika-talk/

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How Volunteering Can Boost Resumes And Even Launch Businesses

You may have heard recent notions from leaders in the small business community nudging people who have lost their jobs towards volunteer work. When I first heard this idea I was taken aback because I thought maybe that was an insensitive comment for those that were likely scrambling to find new work or make some extra money any way they know how. 

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Announcing a new series my daughter, Audrey, and I are putting together called Fika Talk, inspired by our time in Sweden where the Fika state-of-mind reigns. Highly regarded as an essential part of life and business within the Swedish culture, the Fika break occurs in the afternoon. It is a revered time to recharge and connect with colleagues and friends over coffee and cake. 

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Coronavirus PR Management & Insights into Science PR A Special Episode with Marvin Stockwell, St. Jude Children’s Research Hospital

Only another PR person would drop what they are doing to help other PR people during what must be a very busy time. That’s why I love our community of giving, helpful PR friends around the globe. Today I got on the phone with Marvin Stockwell, Director of Media Relations at St. Jude Children’s Research Hospital.

You might remember him from my PRSA ICON episode where I recapped a few of the sessions in a series of mini interviews. In his portion, Marvin recounted his experience participating in Pitch Tank, the PR person’s version of Shark Tank, where he pitched three PR ideas to a panel of media judges to land on St. Jude’s new nuclear magnetic resonance spectrometer as the winning PR idea.  

Read the entire write-up at https://www.veracityagency.com/podcast/covid-19/

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With Engage right around the corner, host Amy Rosenberg sat down with Wil for a preview of his keynote and talked about how data will change marketing.

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Three Voices from PRSA ICON 2019

Earlier this fall, PR Talk Podcast host Amy Rosenberg attended the PRSA International Conference (ICON) in San Diego. In addition to learning new tips and techniques her team is already putting into practice for Veracity’s clients, Amy had the opportunity to sit down with three conference presenters to hear their perspective on the PR profession. 

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