PR Talk

An APR jumpstart transforms service-providers into C-suite advisers

Read the entire recap at https://www.veracityagency.com/public-relations/the-apr/

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PR Talk host Amy Rosenberg talks with Kim about connecting local business to the larger trends that matter as well as tips for PRs seeking coverage.

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Tricking Ourselves Into Doing Our New Year’s Resolutions 

In this PR Talk episode, Mike and I uncover our own tendencies, discussing how they relate to each other, while also touching on the other tendencies and how each might approach PR. 

Read the entire write-up at https://www.veracityagency.com/podcast/habit-change/

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Are you ready for Small Business Saturday? 

With Small Business Saturday on the horizon, we think it is a perfect time to rerun our interview with small business expert Steve Strauss.

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In this episode of the PR Talk podcast, Elyse joins host Amy Rosenberg for a conversation about her event philosophy and why ROI may be the wrong framework to measure an event’s success.

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For more than a decade, Talia Beckett Davis has blazed a trail for women in the Canadian PR industry and here in the states. She’s the owner of Pink Pearl PR — which works with luxury brands targeting female consumers — and FEMpreneur, an agency helping female entrepreneurs thrive through personalized coaching. If that isn’t enough, Talia is also the founder of The Organization of Canadian Women in PR and its cross-border cousin, The Organization of American Women in PR. 

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In this episode of the PR Talk Podcast, Amy Rosenberg chats with Dr. Rhoda Weiss, CEO of Rhoda Weiss & Associates, Inc. and this year’s chair of the PRSA International Conference in San Diego.

During their conversation, Rhoda shares some fascinating tidbits about her long history in PR and gives podcast listeners the full download on what attendees can expect from the upcoming conference. 

Read the entire recap at https://www.veracityagency.com/podcast/rhoda-weiss/

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“Living Our Best PR Life” is Mark Mohammadpour’s Motto as He Helps Communications Pros Thrive

In this episode of the PR Talk podcast, Amy Rosenberg sits down for an extended talk with Mark Mohammadpour of Chasing the Sun — a health coaching company for communications professionals. 

During their conversation, Mark shares the story of his weight-loss journey and how that personal transformation inspired him to help his colleagues live happier and healthier lives.

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Bringing PR into the Digital Age with Cision’s Rebecca Dersh

If you’re a PR pro, you’ve probably already used Cision to pull media lists. However, as Amy found out in this interview with Rebecca Dersh — Public Relations Manager for Cision — the platform can do so much more. 

As Rebecca describes it, Cision is a software solution helping PR and communication pros reach, target, and engage their audience. During the course of Amy and Rebecca’s chat, we discover how tools like Cision can help us justify our activities to our clients and open the door for more strategic work.

Read the entire recap at https://www.veracityagency.com/podcast/rebecca-dersh/

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Mark Knowles On So Much More Than Swivel

Two secrets to Mark Knowles’ success, both personally and professionally, are to always be curious, and to fail fast and learn from those failures.

I interviewed Mark for Episode 70 of the PR Talk podcast. We had a candid conversation about a range of topics that went beyond the upcoming marketing conference he’s organizing in Bend called Swivel and delved into float planes, intention setting, serial entrepreneurialism and more.

Besides organizing Swivel, Mark is a principal at Smartz (digital marketing) and The Growler Guys (craft beer), and is the CEO of Pixelsilk (an SEO-friendly CMS). At the end of the interview we learned about how his entrepreneurship began with the proverbial lemonade stand.

Read the entire recap at https://www.veracityagency.com/podcast/mark-knowles/

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