PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

Send us Fan Mail

Want to boost your engagement on TikTok and Instagram in 2025? In this episode of PR Yourself with Leah Frazier, Leah sits down with Madison Hollimon, founder of Mad Marketing House, to uncover the latest TikTok and Instagram updates every small business owner and content creator needs to know.

Madison shares new social media strategies, content marketing tips, and practical hacks you can use right now to grow your audience, increase reach, and turn likes into loyalty. From Instagram Reels and TikTok trends to new apps and more, this episode is your go-to guide for social media growth.

If you’ve been asking: How do I get more engagement on Instagram? How do I grow on TikTok in 2025? Then this episode is for you!

**********

Obsessed with True Crime? See the CBS6 story out of Albany that Leah references about Lorenz Kraus here. Shoutout to veteran journalist Greg Floyd on his outstanding interview.

Support the show

Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour

Follow PR Yourself on Instagram @PRYourselfPodcast.

Follow Leah Frazier on Instagram @TheLeahFrazier.

Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier

Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

Send us Fan Mail

In this episode of PR Yourself with Leah Frazier, R&B artist Cupid—best known for smash hits Cupid Shuffle and Flex—shares how he built his latest project “The Linedance King” into a fully branded movement. From never giving up in the music industry, to leveraging social media and a loyal tribe of linedance instructors, Cupid reveals the marketing strategies and mindset that has kept him thriving. Leah also gives a PR Win nod to Cardi B’s savvy album rollout for "Am I The Drama?" and spotlights a recent PR fail with Pilates by Raven that every business owner can learn from.

Tune in for insider tips on branding, resilience, and marketing strategies that work in music, business, and beyond.

Read Leah's latest interview with Cupid up on the Dallas Observer here: https://www.dallasobserver.com/music/cupid-the-line-dance-king-the-alley-concert-preview-23191099/

#CupidShuffle #TheLinedanceKing #CupidInterview #MusicBranding #SocialMediaMarketing #IndieArtistTips #CardiB #AlbumRollout #PilatesByRaven #PRFails #PRWins #MusicMarketing #PRYourselfPodcast #LeahFrazier #AmITheDrama

Support the show

Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour

Follow PR Yourself on Instagram @PRYourselfPodcast.

Follow Leah Frazier on Instagram @TheLeahFrazier.

Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier

Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

Send us Fan Mail

Learn how to get media mentions, boost SEO, and build authority without hiring a PR firm. Leah Frazier chats with Brett Farmiloe, founder of Featured.com, on how entrepreneurs, startups, and small business owners can use Featured.com and HARO to land press coverage, drive brand awareness, and stand out as industry experts. Brett also gives listeners the scoop on new features for Featured.com and HARO that help with aggregating content, AI, and so much more that can help you secure more mentions efficiently and effectively.

Support the show

Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour

Follow PR Yourself on Instagram @PRYourselfPodcast.

Follow Leah Frazier on Instagram @TheLeahFrazier.

Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier

Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

Send us Fan Mail

Think blogging is dead? Think again. In this episode of PR Yourself with Leah Frazier, Leah breaks down 5 powerful reasons you should start blogging and creating on Substack today—from building credibility to growing your audience and generating another revenue stream.

But that’s not all. Leah also shares her hot take on Jussie Smollett’s new Netflix documentary The Truth About Jussie Smollett, why the film may have made him look even more guilty, and what PR professionals are really thinking from the ongoing media fallout.

Whether you’re a business owner, creative, or aspiring thought leader, this episode will inspire you to pick up your digital pen, take control of your narrative, and use blogging as a tool for influence and growth.

For more on the evolution of blogging, Check out Leah's TEDx Talk here: https://www.ted.com/talks/leah_frazier_the_influencer_s_dilemma_encouraging_authenticity_for_success

Learn more about our partner Integrality here: https://www.integralityllc.com/

Learn more about our partner Tiny Renaissance Homes here: https://www.tinyrenaissancehomes.com/

Support the show

Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour

Follow PR Yourself on Instagram @PRYourselfPodcast.

Follow Leah Frazier on Instagram @TheLeahFrazier.

Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier

Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

Send us Fan Mail

What does it take to push past fear, embrace your inner wisdom, and fully step into the highest version of yourself? In this inspiring episode of PR Yourself with Leah Frazier, Leah sits down with bestselling author and thought leader Brianna Wiest—keynote speaker at DFW Startup Week’s Women of Innovation Summit.

Known for her transformational books like The Mountain Is You and 101 Essays That Will Change The Way You Think, Brianna shares powerful insights on:

✨ How to connect with your future self and align with your purpose
 ✨ Why nurturing your future self is the key to innovation and impact
 ✨ Practical ways to move through fear and step into your fullest potential
 ✨ Nuggets of inspiration for founders, creatives, and anyone on a journey of self-growth

If you’ve ever struggled with self-doubt, fear of failure, or knowing how to harness your gifts, this conversation with Brianna Wiest is a must-listen. Tune in and learn how to reframe your mindset, lean into your calling, and create the life you’ve always envisioned.

Get Your Copy of The Mountain Is You here

Check out Leah's favorite Brianna Wiest book, The Pivot Year, here

Get Your Copy of Brianna's latest book, The Life That's Waiting, here

Support the show

Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour

Follow PR Yourself on Instagram @PRYourselfPodcast.

Follow Leah Frazier on Instagram @TheLeahFrazier.

Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier

Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

Send us Fan Mail

PR Yourself with Leah Frazier is back with another power-packed episode, and this time we’re diving into the top social media trends for 2025 with special guest Karlyn Ankrom, founder of Oh Snap Social. If you’ve been wondering how to grow on social media in 2025, this is your ultimate playbook.

Karlyn shares:

• Why niching down your audience will be your #1 competitive advantage.
• How to choose the right social media platforms.
• Ways to use AI social media tools to save time and spark creativity.
• Why short-form video content will continue to dominate—and how to make it work for your business.

Whether you’re a small business owner, entrepreneur, or marketer, you’ll walk away with a clear social media strategy for 2025 that helps you attract your ideal audience, boost engagement, and increase revenue.

• Connect with Karlyn Ankrom: ohsnapsocial.com

Don’t forget to subscribe so you never miss expert tips on PR, marketing, and social media growth strategies.

Support the show

Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour

Follow PR Yourself on Instagram @PRYourselfPodcast.

Follow Leah Frazier on Instagram @TheLeahFrazier.

Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier

Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

Send us Fan Mail

In this episode of PR Yourself with Leah Frazier, Leah dives deep into Influencer Marketing Trends for 2025 with two powerhouse guests: Cynthia Smoot of Gangway Advertising and Zach Wilson of Elite Talent Advisers. Discover what’s next in the world of influencer partnerships, how brands can authentically connect with audiences, and the evolving landscape of social media marketing. Whether you're a business owner, PR pro, or influencer yourself, this conversation delivers actionable insights on how to stay ahead of the curve in the fast-paced digital space.

Key takeaways include:

• The biggest influencer marketing trends shaping 2025
• How to choose the right influencers for your brand
• The importance of authenticity and niche audiences
• Future predictions for platforms and creator partnerships

Tune in and learn how to PR Yourself and your brand like a pro in today’s influencer-driven marketplace.

Connect with Cynthia Smoot at GangwayAdvertising.com and here on Instagram. 

Connect with Zach Wilson here on Instagram.

Support the show

Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour

Follow PR Yourself on Instagram @PRYourselfPodcast.

Follow Leah Frazier on Instagram @TheLeahFrazier.

Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier

Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

Send us Fan Mail

In this episode of PR Yourself with Leah Frazier, Leah unpacks the viral Coldplay Kiss controversy and the crisis communication red flags that turned the moment into a PR disaster. What can brands and publicists learn from this moment? Leah breaks it all down. Then, she dives into essential trade show marketing strategies for brands who exhibit at expos, conventions, or vendor fairs. Discover how to maximize your vendor booth ROI with actionable tips on attracting media, creating intentional networking opportunities, and ensuring press visits that actually convert. Whether you’re a small business or a seasoned brand, this episode will help you show up smarter, get seen, and PR yourself the right way at your next live event.

Register to attend Dallas Startup Week for FREE and to see Brianna Wiest Here: dfwstartupweek.com.

Support the show

Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour

Follow PR Yourself on Instagram @PRYourselfPodcast.

Follow Leah Frazier on Instagram @TheLeahFrazier.

Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier

Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

Send us Fan Mail

What does it really take to bounce back from failure—and believe bigger for your future? In this powerful episode of PR Yourself with Leah Frazier, Leah is delivering double the motivation with a dose of inspiration from Oprah Winfrey and an exclusive interview with Slutty Vegan CEO, Pinky Cole Hayes.

Oprah’s empowering message from the 2025 Good Soil Forum will challenge you to expand your vision, trust your journey, and believe that bigger is possible—no matter your circumstances.

Then, Pinky Cole gets real about experiencing public failure after losing her Slutty Vegan enterprise temporarily and how she turned it into a bold comeback. She opens up about the power of authenticity in entrepreneurship, what it means to share your story truthfully, and how her transparency strengthened both her personal brand and her business.

Whether you’re an entrepreneur, creative, or professional navigating your next big move, this episode is your reminder to keep showing up, stay authentic, and always believe for more.

Support the show

Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour

Follow PR Yourself on Instagram @PRYourselfPodcast.

Follow Leah Frazier on Instagram @TheLeahFrazier.

Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier

Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

Send us Fan Mail

In this powerful and deeply personal episode, Dallas singer and soul artist Larry g(EE) sits down with Leah Frazier to share his emotional journey battling stage 5 kidney disease—a diagnosis that changed everything. Once sidelined by his health, Larry opens up about how facing his mortality reignited his passion for music and gave new meaning to his voice and message.

From the highs of performing on national stages to the lows of life-altering illness, Larry gets candid about PR'ing his path back to purpose. He talks about how creativity became his therapy, how he learned to advocate for his health, and how he's now using his platform to inspire others.

This episode is a raw, inspiring reminder that even in our darkest hours, we can find light, rhythm, and purpose—AND how maintaining good health IS a part of a great personal brand and PR strategy.

Tune in as Larry g(EE) reclaims the mic—and his mission.

Support the show

Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour

Follow PR Yourself on Instagram @PRYourselfPodcast.

Follow Leah Frazier on Instagram @TheLeahFrazier.

Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier

Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.