Anne explains how she saw the initial wave of the subscription economy approaching and why marketing goals need to shift toward retention versus lead gen. She also shares the strategies that helped her become an award-winning author.

Tim shares his research team's findings on the psychology of B2B buyers. He also explains why selling to existing customers is the opposite of selling to new ones and debunks a few business myths.

Gene explains what remarkable transparency looks like and how to create ownership within a company. He also breaks down the difference between a founder and a CEO mindset.

Matthew covers what he's learned as VP of Marketing at Hubspot and what it took to 10x the company's organic traffic. He also shares the story behind Traffic Think Tank and his best piece of career advice for marketers.

Bob explains how 'yes and' works to improve communication, collaboration, and brainstorming across companies. He also shares the value of curiosity and how to perform at the top of your intelligence.

Tim shares the lessons he learned managing brands at Kraft and how he thinks about teaching marketing at Kellogg today. He also explains how branding has changed over the last 20 years and where it's headed next.

Doug tells how he started the Marketing Book Podcast and shares the most important lessons he's learned from reading 300+ industry books. He also explains why marketers have an image problem and what to do about it.

Dave recounts building both a category and a legendary brand at Drift, and shares the lessons he brought to his role as CMO at Privy. He also explains why having strong personal brands in your business is a good thing.

Learn how having a "yes, and" mindset can help you in improv, business, and life. Paul also shares his number one piece of advice from 30 years in the industry.

We celebrate one year of The Verblio Show with a look at some of the lessons our guests brought to marketing and leadership from unexpected places, including Newtonian theory, psychology, mythology, improv, and more.