PRactically, a Podcast

Tom Lawrence is a small business owner and a mountain climber. At the time this podcast is published, he's currently climbing Mount Everest in his attempt to complete the Seven Summits. On this episode of Off the Rock, on the Record, Tom shares how mountain climbing and being a small business owner have a lot in common.

The modern digital landscape has made professional development easier than ever. But, technology has also caused trends to change quickly, making it more difficult than ever to stay on top of the latestest happenings. How do you strike a balance between staying up to date on the latest industry trends and falling victim to information overload?

Whitney shares how she balances her workload, professional development and media consumption, and why the latter two are critical to your everyday life.

Lauren, our director of client services, has held every role our firm has to offer. Through her time at Obsidian, she’s gained valuable insight into what it takes, and what you should do, to move up in your company and love it all along the way.

No matter your industry, Lauren’s insights will prepare you to step into a new role or take a leap of faith and put yourself up for a promotion. She also shares some of the pitfalls professionals face when transitioning into a new position. You don’t want to miss her advice!

One of the most difficult facets of the working world is relationship management. As a PR firm, we’re no stranger to these difficulties, as we often support our clients in developing stronger relationships with their clients.

Internally, we know that staying on the same page with clients can be difficult, but there are things you can do to keep even the longest relationship moving forward. No matter your industry, this podcast will provide insight on setting yourself up for success when working with new clients, and how to right track relationships that have gone off track.

Social media – it’s nearly unavoidable, personally and professionally. If you’re a business owner or in the communication industry, you know the importance of a strong presence on social media.

Beyond a strong presence, there are social media nuances to navigate depending upon your business’ industry, products, target market and digital assets. That’s where we come in. Gracie lays out how and why you should be using each social media platform. This need-to-know podcast will help you decide what social media platforms to use.

We’re in the business of telling stories. Each client has amazing content to share, but some client audiences are harder to reach than others.

When working with a client whose services are B2B or niche, it can be challenging to identify where and how to produce content. Don’t grow weary, there are plenty of ways to create content that add value to your business.

Christina Babu works with a number of B2B clients on our roster, and she sat down to share insight on content marketing, social media and the state of media relations for B2B businesses.

Intro and outro music is "Ingenuity" by Lee Rosevere (licensed under a Attribution-NonCommercial License.)

If you’ve worked in PR for a while, you’ve likely encountered coworkers with degrees in strategic communication, advertising, marketing, or even journalism. While each college and university seems to have a different name for their program, enrollees are seeking positions in the same field – public relations.

I spoke with Carlee Smith, a recent graduate of Arkansas State University, and Ashley McDuffie, a current student at Mississippi State University, about public relations education and their specific programs.

Visit https://obsidianpr.com/podcast-s2-ep1/ for more information on today's podcast.

Our go-to event expert, Murray Lace, shares recent successes and tips for you to use in this episode of Off the Rock, On the Record.

Join Taylor and Kerri as they discuss all things related to nonprofit public relations and communication.

Lauren Hannaford shares insight on maintaining healthy, profitable client relationships.