Practice Pulse

This new podcast series in partnership with PracticeWeb will look at how to grow your practice through data driven marketing. In episode 4, Mike Crook and Ray Newman of PracticeWeb discuss how you create a marketing strategy and plan for your practice. They’ll cover what makes a strong marketing strategy, how you create a strategy, how you create a marketing plan, how you measure return on investment, and what good performance looks like.

This new podcast series in partnership with PracticeWeb will look at how to grow your practice through data driven marketing. In episode 3, Mike Crook and Ray Newman of PracticeWeb discuss whether you should become a specialist firm with a niche focus. They’ll cover the pros and cons of being a specialist firm, what the benefits of being niche are, whether niche just means a single sector, how you can turn your practice into a niche firm, and what business owners look for in an accountant.

This podcast series in partnership with PracticeWeb will look at how to grow your practice through data driven marketing. In episode 2, Mike Crook and Ray Newman of PracticeWeb discuss how you can use marketing to win the business you want. They’ll cover what the objective of marketing is, how you attract the clients you want, what marketing tactics work best for firms, how to create a marketing lead generation machine, and what good marketing performance looks like.

This new podcast series in partnership with PracticeWeb will look at how to grow your practice through data driven marketing. After an introductory podcast, we'll dive into five further podcasts on how to use marketing to win the business you want, whether you should become a specialist firm with a niche focus, how to create a marketing strategy and plan for your practice, how marketing can help overcome the price objection, and how to market your firm on a budget. In this introductory podcast, Mike Crook (Managing Director of PracticeWeb) introduces himself and his colleagues Zoe Sweet (Commercial Director) and Ray Newman (Head of Content and Insight) before explaining the series, highlighting the reasons to listen, and introducing PracticeWeb.

ACCA members Gavin Spencer of Beach Accountants and Emily Inman of Zynct Ltd talk about why you need to have your practice on the cloud and discuss practical aspects - such as whether you have to have every client on the cloud, and whether there any cheaper options for small clients.