PracticeCare

Are you on the fence about using TikTok in marketing your practice? Kristina Hall of Hall Social Media will help you understand TikTok enough so you can decide to start, or not.

Kristina Hall owns and operates Hall Social Media. She is a master of all things social media marketing, from content creation to email marketing. Kristina prides herself on creating long lasting client relationships and capturing the voices of the businesses she serves.

In this episode Carl White and Kristina Hall discuss:

• What it takes to be effective on TikTok
• How private practices can get started on TikTok
• How you can measure if TikTok is working for you

Want to be a guest on PracticeCare?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here's where you can get the process started:https://marketvisorygroup.com/practicecare-podcast/

Affiliate Promotion

We’re fans of Constant Contact for email campaigns, newsletters, and emails. We use it with our clients. What we like:

• Very easy to use
• Very flexible
• Easy to find support
• HIPAA compliant

Get 30% off for the 1st 3 months if you sign up using our partner link. We do receive a commission when you use our link. Constant Contact offers additional prepayment discounts you can choose: 10% off per month for your first 6 months, or 15% off for the year. If you prepay, your discount stacks on top of the 30% discount for the 1st 3 months.

Connect with Kristina Hall

Instagram: https://www.instagram.com/hallsocialmedia/

Facebook: https://www.facebook.com/profile.php?id=100070763802139

Linkedin: https://www.linkedin.com/company/hall-social/

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

Are you thinking of doing a 180 in your medical career? Dr. Anita Wang thought about it, did it, and shares her experience and lessons learned in this episode.

Dr. Anita Wang is a board-certified emergency medicine physician and has been in practice for over 30 years including Doctors Without Borders and UCLA. As an E.R. Doctor, Dr. Wang helps people when they are at their worst. By 2012 she realized she wanted to make a contribution in a different way. What if she could help her patients BEFORE they were in a medical emergency? That was when she established her wellness clinic in Laguna Beach which she appropriately named, “Wellness, Longevity and Aesthetics.”

In this episode Carl White and Dr. Anita Wang discuss:

• Her lean, early days in practice
• What she’d do differently if she could do it all over again
• Her advice for others thinking of doing their own 180 shift

Want to be a guest on PracticeCare?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here's where you can get the process started:https://marketvisorygroup.com/practicecare-podcast/

Affiliate Promotion

We’re fans of Constant Contact for email campaigns, newsletters, and emails. We use it with our clients. What we like:

• Very easy to use
• Very flexible
• Easy to find support
• HIPAA compliant

Get 30% off for the 1st 3 months if you sign up using our partner link. We do receive a commission when you use our link. Constant Contact offers additional prepayment discounts you can choose: 10% off per month for your first 6 months, or 15% off for the year. If you prepay, your discount stacks on top of the 30% discount for the 1st 3 months.

Connect with Dr. Anita Wang

https://www.instagram.com/anitawang_md/https://www.youtube.com/channel/UCzs4cZtPDEebVync9BCIF3A?view_as=subscriberhttps://twitter.com/anitawangmdhttps://www.facebook.com/anitawangmd/?ref=bookmarkshttps://www.facebook.com/anitawangmd/?ref=bookmarks

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

Are you losing patients to a hospital, health system, or another larger competitor? Dr. Christopher Formanek was staring down the same future, but he made changes to his practice to compete with them in a different way.

Christopher Formanek, DPM, is a renowned podiatrist and the founder of Footsteps, located in Baton Rouge and Gonzales, Louisiana. Dr. Formanek is a Board Certified, Diplomate Minimally Invasive Foot, and Ankle Surgeon, and his clinic specializes in Minimally Invasive Foot Surgery.

In this episode Carl White and Dr. Formanek discuss:

• How he figured out that the hospitals near him were going to start taking some of the patient types he serves
• What he changed about his practice to compete
• Why what he’s doing to compete is better for his patients and him

Want to be a guest on PracticeCare?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here's where you can get the process started:https://marketvisorygroup.com/practicecare-podcast/

Affiliate Promotion

We’re fans of Constant Contact for email campaigns, newsletters, and emails. We use it with our clients. What we like:

• Very easy to use
• Very flexible
• Easy to find support
• HIPAA compliant

Get 30% off for the 1st 3 months if you sign up using our partner link. We do receive a commission when you use our link. Constant Contact offers additional prepayment discounts you can choose: 10% off per month for your first 6 months, or 15% off for the year. If you prepay, your discount stacks on top of the 30% discount for the 1st 3 months.

Connect with Dr. Formanek

www. brpodiatrist.com

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

What if there were a “sort of” LendingTree for doctor/owners who need a loan?

I’m married to a dentist. I remember what my wife, Carmen, and I went through together as she was pursuing her goal of launching and building her practice. I remember the constant uncertainty when dealing with banks, the skepticism from lenders, and yes, the denials, too. It was frustrating, emotionally draining, and heartbreaking. We persevered, and today Carmen leads and operates a successful dental practice in Charlotte, North Carolina. However, it was that experience that led me first to start The Medicus Group in 2008 and then go on to co-found LenDRgroup Consulting in 2019—and this year, in 2023, is when I transitioned to LenDRgroup full-time to serve as its CFO.

In this episode Carl White and Victor Holloway discuss:

• There’s more to choosing a bank for a loan than just the interest rate
• Some little known reasons why banks deny a loan
• Why being able to “speak bank” is so important when getting a loan

Want to be a guest on PracticeCare?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here's where you can get the process started:https://marketvisorygroup.com/practicecare-podcast/

Affiliate Promotion

We’re fans of Constant Contact for email campaigns, newsletters, and emails. We use it with our clients. What we like:

• Very easy to use
• Very flexible
• Easy to find support
• HIPAA compliant

Get 30% off for the 1st 3 months if you sign up using our partner link. We do receive a commission when you use our link. Constant Contact offers additional prepayment discounts you can choose: 10% off per month for your first 6 months, or 15% off for the year. If you prepay, your discount stacks on top of the 30% discount for the 1st 3 months.

Connect with Victor Holloway

https://www.lendrgroupconsulting.com/

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

Episode Notes

How can a private practice pay their clinicians competitively when the big guys have more money to pay? Dave Jeter faces this very question and has an innovative compensation model that’s working.

Dave Jeter is a partner at Acceleration Physical Therapy which has 4 locations in the greater Spokane, WA area. 

In this episode Carl White and Dave Jeter discuss:

• What his compensation model looks like and how it’s different from a standard model
• Why he changed his comp model
• What he likes best and least about his model

Want to be a guest on PracticeCare?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here's where you can get the process started:https://marketvisorygroup.com/practicecare-podcast/

Affiliate Promotion

We’re fans of Constant Contact for email campaigns, newsletters, and emails. We use it with our clients. What we like:

• Very easy to use
• Very flexible
• Easy to find support
• HIPAA compliant

Get 30% off for the 1st 3 months if you sign up using our partner link. We do receive a commission when you use our link. Constant Contact offers additional prepayment discounts you can choose: 10% off per month for your first 6 months, or 15% off for the year. If you prepay, your discount stacks on top of the 30% discount for the 1st 3 months.

Connect with Dave Jeter

Facebook: https://www.facebook.com/AccelerationPT

Facebook: https://www.facebook.com/StartwithPT/

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

Episode Notes

Delegation is a necessity if you want to grow your practice, but delegation is hard! How do you get over the fear and uncertainty and start doing it? Dr. Candace Creasman lived through it, started delegating, and shares her story on PracticeCare.

Dr. Candice Creasman Mowrey is a Licensed Clinical Mental Health Counselor Supervisor in North Carolina. She opened Creasman Counseling in 2011, and now has a multidisciplinary staff with 13 providers. Her group emphasizes equity, access, and addressing mental health concerns disproportionately impacting individuals from marginalized groups. Dr. Creasman Mowrey also runs a clinical mental health counseling internship program and teaches mindfulness meditation to international audiences.

In this episode Carl White and Candace Creasman discuss:

• The moment she realized she needed to start delegating
• How she makes delegation work in her practice today
• The advice today’s Candace would give to pre-delegation Candace to get started sooner

Want to be a guest on PracticeCare?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here's where you can get the process started:https://marketvisorygroup.com/practicecare-podcast/

Affiliate Promotion

We’re fans of Constant Contact for email campaigns, newsletters, and emails. We use it with our clients. What we like:

• Very easy to use
• Very flexible
• Easy to find support
• HIPAA compliant

Get 30% off for the 1st 3 months if you sign up using our partner link. We do receive a commission when you use our link. Constant Contact offers additional prepayment discounts you can choose: 10% off per month for your first 6 months, or 15% off for the year. If you prepay, your discount stacks on top of the 30% discount for the 1st 3 months.

Connect with Candace Creasman

LinkedIn: https://www.linkedin.com/in/candicecreasmanlpc/

Facebook: @creasmancounseling

Instagram: @creasmancounseling

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

There is money to be saved in private practice all around you! Some is obvious. Some maybe not so much. Jonah Francis, President of Pansy Homecare Service in Connecticut finds new ways every year and shares some of what he does and how he does it.

Jonah Francis is a men's health advocate with an emphasis on Dementia. He is also a Certified Dementia Practitioner and sits on the Board for the ALZ Association, as well as the Vice Chairman for the Home Care Association of America, Connecticut Chapter. Coming from a diverse background in analytics and sports media journalism, Jonah has been helping clients and their families manage the daily challenges related to aging through his two companies, Pansy Homecare Service and A Better Way. Over the last 9 years he has helped turn a family business into a thriving operation.  

In this episode Carl White and Jonah Francis discuss:

• Saving money on worker’s comp insurance
• Saving money via technology and automation
• Saving money on marketing

Want to be a guest on PracticeCare?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here's where you can get the process started:https://marketvisorygroup.com/practicecare-podcast/

Affiliate Promotion

We’re fans of Constant Contact for email campaigns, newsletters, and emails. We use it with our clients. What we like:

• Very easy to use
• Very flexible
• Easy to find support
• HIPAA compliant

Get 30% off for the 1st 3 months if you sign up using our partner link. We do receive a commission when you use our link. Constant Contact offers additional prepayment discounts you can choose: 10% off per month for your first 6 months, or 15% off for the year. If you prepay, your discount stacks on top of the 30% discount for the 1st 3 months.

Connect with Jonah Francis

Facebook: jonahcfrancis

Instagram: listen2jonah

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

Since dentistry is so competitive for patients, what does it really take for a dental website to stand out from the crowd? Gary Bohringer has the experience to know.

Gary Bohringer owns and operates Bohringer Creative. Gary is a creative marketing strategist who helps small- and medium-sized businesses produce measurable results via direct marketing.

After 10 years in corporate marketing in the travel and hospitality industries, Gary founded Bohringer Creative in 1993. This innovative marketing agency helps organizations of all sizes, from small one-person operations to global corporations, to develop attention-grabbing marketing campaigns that bring corporate brands to life and motivate customers to action.

In this episode Carl White and Gary Bohringer discuss:

• Must haves in a dental website to stand out
• Big mistakes he sees dentists making with their website
• What’s new and a “must have” for dental websites now

Want to be a guest on PracticeCare?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here's where you can get the process started:https://marketvisorygroup.com/practicecare-podcast/

Affiliate Promotion

We’re fans of Constant Contact for email campaigns, newsletters, and emails. We use it with our clients. What we like:

• Very easy to use
• Very flexible
• Easy to find support
• HIPAA compliant

Get 30% off for the 1st 3 months if you sign up using our partner link. We do receive a commission when you use our link. Constant Contact offers additional prepayment discounts you can choose: 10% off per month for your first 6 months, or 15% off for the year. If you prepay, your discount stacks on top of the 30% discount for the 1st 3 months.

Connect with Gary Bohringer

https://www.linkedin.com/in/garybohringer/

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

Who better to talk about marketing for dentists than a dentists who does a lot of marketing and has tried many different things?

Dr. Bobby Grossi is a compassionate dentist, motivational speaker, and author committed to making a positive impact in the lives of others. He provides free dentistry to those without insurance every year and actively participates in his community. In addition, Dr. Grossi is a youth baseball team coach and enjoys spending time with his family. At Grossi Dental and Wellness, he offers comprehensive care for patients to ensure they achieve optimal health in their body, mind, and spirit. His unwavering dedication to excellence and patient are has earning him a reputation as a trusted and respected dental professional.

In this episode Carl White and Dr. Bobby Grossi discuss:

• Make sure you can handle new patient phone calls before spending money on marketing to get them
• The first place to start with marketing (hint: it’s not social media!)
• Why thinking about marketing as an investment vs a cost is a better way to go.

Want to be a guest on PracticeCare?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here's where you can get the process started:https://marketvisorygroup.com/practicecare-podcast/

Episode Sponsorship

This episode is sponsored by REVA Global Medical, who specialize in placing medical virtual assistants with practices in healthcare – medical, dental, and others. Medical virtual assistants are a great option for tasks in your office that are important, repetitive, and a bit lower on the skill level. Think insurance verifications, prior authorizations, database management, scheduling patient appointments, and the like. A medical virtual assistant is a legitimate option instead of hiring someone new, which is especially hard these days. REVA Global Medical trains their virtual assistants in healthcare, HIPAA, insurance, customer service, and other skills necessary to support each client assignment. REVA assigns each client their own virtual assistants, manages those virtual assistants, and delivers weekly productivity reporting to clients.

To hear REVA’s owner’s PracticeCare episode, go here.

To learn more about REVA:

• revaglobalmd.com
• [email protected]
• 860-471-1770
• www.facebook.com/revaglobalmd
• www.instagram.com/revaglobalmd
• www.linkedin.com/company/revaglobalmd

Affiliate Promotion

We’re fans of Constant Contact for email campaigns, newsletters, and emails. We use it with our clients. What we like:

• Very easy to use
• Very flexible
• Easy to find support
• HIPAA compliant

Get 30% off for the 1st 3 months if you sign up using our partner link. We do receive a commission when you use our link. Constant Contact offers additional prepayment discounts you can choose: 10% off per month for your first 6 months, or 15% off for the year. If you prepay, your discount stacks on top of the 30% discount for the 1st 3 months.

Connect with Bobby Grossi

Thedentistceo.com

Facebook: https://www.facebook.com/The-Dentist-CEO-109820498422650

Instagram: https://www.instagram.com/thedentistceobygrossi

Linkedin: https://www.linkedin.com/in/dr-bobby-j-grossi/

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

Are you curious about Google Ads for your practice? Have you been burned in the past but still want to see if Google Ads makes sense?

Jim Bilello is President of US Marketing, a Google Ads agency. Jim has over 20 years of sales and marketing experience and has represented key Hollywood Studios, e.g. Paramount, Fox, New Line, Disney, Miramax, Lions Gate for ancillary distribution to colleges and universities, started a college cinema cable network, Account Executive for Clear Channel Entertainment / Live Nation and represented Latin Grammy artists for Hispanic marketing for the Texas Rangers, the Arizona Diamondbacks, Verizon Wireless and Chase Bank. He has a Masters in Education and Marketing from Southern Illinois University - Carbondale and a Northwestern University Kellogg Graduate School of Business Executive Certificate in New Product Development.

In this episode Carl White and Jim Bilello discuss:

• The difference between paid ads and SEO
• What good looks like for a Google Ads experience
• How to measure ROI with Google Ads (and how not to)

Want to be a guest on PracticeCare?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here's where you can get the process started:https://marketvisorygroup.com/practicecare-podcast/

Episode Sponsorship

This episode is sponsored by REVA Global Medical, who specialize in placing medical virtual assistants with practices in healthcare – medical, dental, and others. Medical virtual assistants are a great option for tasks in your office that are important, repetitive, and a bit lower on the skill level. Think insurance verifications, prior authorizations, database management, scheduling patient appointments, and the like. A medical virtual assistant is a legitimate option instead of hiring someone new, which is especially hard these days. REVA Global Medical trains their virtual assistants in healthcare, HIPAA, insurance, customer service, and other skills necessary to support each client assignment. REVA assigns each client their own virtual assistants, manages those virtual assistants, and delivers weekly productivity reporting to clients.

To hear REVA’s owner’s PracticeCare episode, go here.

To learn more about REVA:

• revaglobalmd.com
• [email protected]
• 860-471-1770
• www.facebook.com/revaglobalmd
• www.instagram.com/revaglobalmd
• www.linkedin.com/company/revaglobalmd

Affiliate Promotion

We’re fans of Constant Contact for email campaigns, newsletters, and emails. We use it with our clients. What we like:

• Very easy to use
• Very flexible
• Easy to find support
• HIPAA compliant

Get 30% off for the 1st 3 months if you sign up using our partner link. We do receive a commission when you use our link. Constant Contact offers additional prepayment discounts you can choose: 10% off per month for your first 6 months, or 15% off for the year. If you prepay, your discount stacks on top of the 30% discount for the 1st 3 months.

Connect with Jim Bilello

www.usmarketing.bz

https://www.linkedin.com/in/jimbilello/

https://www.facebook.com/USMarketingChicago

https://goo.gl/maps/emxGbx4NWt4njHZs7

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig