PracticeCare

Staff happiness is important, but staff happiness isn’t only about recognition, like time off, birthday celebrations, or other things you do every once in a while. Want your staff to be happy every day? There is an under-the-radar way to do it, and my guest today will explain it.

Shelly Coheley is the founder of SC Practical Solutions. Shelly’s experience in healthcare spans over 30 years and includes managing multi-million-dollar physician practices, opening practices, merging practices, relocating private practices, and, in one case, opening a new multispecialty practice in a rural community.  Shelly utilizes her experience and analytical skills to focus on the regulations to maintain compliance within physician practices, forecast revenue challenges, and expense reduction. Shelly is a Certified National Business Healthcare Consultant, among other accolades.

In this episode Carl White and Shelly Coheley discuss:

• Why birthday and anniversary recognitions, and similar one-off programs don’t lead to staff happiness
• What does lead to sustainable staff happiness
• A client example

Want to be a guest on PracticeCare?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here’s the link where you can get the process started.

Connect with Shelly Coheley

https://www.linkedin.com/in/shelly-coheley-chbc-2997a51bb/

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

When outsourcing a service, you should think about your choice of vendor with the same rigor as hiring a new employee. If that sounds reasonable, then why do so many practice owners rush the decision? Thomas Maher with Practice First has some ideas, and more importantly, good advice on how to choose vendors well, and he shared those ideas on PracticeCare

Thomas Maher has been a CPA in New York State for the past 37 years. He bought Practice First 28 years ago and has since grown its sales tenfold. Practice First specializes in revenue cycle management for physicians and laboratories, mainly in Northeast and California. Their main product lines are billing, coding, A/R, follow-up projects, and credentialing and enrollment.

In this episode Carl White and Thomas Maher discuss:

• A good process for choosing a vendor
• Steps to go through before signing a contract with a vendor
• How to monitor a vendor’s performance

Want to be a guest on PracticeCare?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here’s the link where you can get the process started.

Connect with Thomas Maher

www.pracfirst.com (videos, a podcast, a blog, and other educational materials available)

http://linkedin.com/in/tom-maher-090569a

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

As a practitioner, planning is part of your daily life – treatment plans, scheduling plans, financial planning, and on and on. However, many practice owners don’t do business planning. Your practice is a business and planning will make it stronger. Dr. Lance Knaub with Denali Consulting works with practice owners and many other types of business owners on this very need.

Dr. Lance Knaub is the best selling author of The 4% Break-Thru and founder of Denali Consulting. Lance helps entrepreneurs with 6 figure businesses to avoid overwhelm and burnout, and instead create the life they love while they are scaling by developing a leadership team and creating a self-managing business that is an asset. Lance founded Breakthru Physical Therapy + Fitness which is now operated by a fearless leadership team. He especially enjoys helping entrepreneurs earn healthy double-digit profitability AFTER paying themselves commensurate for their roles!

In this episode Carl White and Dr. Lance Knaub discuss:

• Why practice owners resist business planning
• The major must-have components of any good business plan
• The payoff of doing business planning

Want to be a guest on PracticeCare?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here’s the link where you can get the process started.

Connect with Dr. Lance Knaub

IG: https://www.instagram.com/drlanceknaub/

FB page: https://www.facebook.com/Denali-Consulting

LI: https://www.linkedin.com/in/lance-knaub-aa600519/

Youtube: https://www.youtube.com/channel/UCL1lHUVex80mz9Lm1kD1elQ

The 4% Break-Thru face book group/community: https://www.facebook.com/groups/1425179257646783/

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

If you’re starting up a medical or dental practice, you have a ton of decisions to make. And while many of them could be changed down the road, why not make solid choices at the beginning? My guest today helps many medical and dental providers start their own practice and will share some tips with us.

Joe Lessard is a partner at Professional Business Management, a healthcare practice management and accounting firm in the northwest Chicago suburbs. Joe has been with PBM since 2009 and a Principal since 2020. He attained designations as a Certified Public Accountant (CPA), Health Practice Advisor (HPA), and as a Certified Healthcare Business Consultant (CHBC). He believes in rolling up his sleeves and is usually on site visiting his clients’ operations first-hand. Joe is responsible for all accounting and payroll services as well as personal and business tax returns for his clients. He helps them review operations and day-to-day aspects such as HR, employee benefits, retirement plans, collections, billing, and patient interactions. Every client has different needs and that’s why Joe’s commitment to his clients’ needs and his customer service is what he prides himself on.

In this episode Carl White and Joe Lessard discuss:

• As a start up, how to think through your choice of entity (s-corp, LLC, etc)
• Who should be on your advisory team
• Who to go in-network with and when
• How and when to market your practice

Want to be a guest on PracticeCare?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here’s the link where you can get the process started.

Connect with Joe Lessard

https://www.linkedin.com/in/joelessardpbm/

https://www.facebook.com/profile.php?id=100063635306972

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

The #1 thing your patients want is predictability. If they don’t know what’s coming, they get a little nervous. Nervousness is the enemy of a great patient experience. Jessica Martin with Martin Management Consulting helps clients deliver a great patient experience and helps you get started in this episode.

Jessica Martin is the owner of Martin Management Consulting and co-owner of Martin Dental, a successful dental spa in Eau Claire, WI. Jessica is a licensed school psychologist and helps medical professionals understand why patients feel anxious or fear at the dentist and other medical appointments. Jessica has created strategies for dental offices to remove some of the most common barriers to dental care. She loves sharing ways to make the experience positive for every patient. Jessica has also been involved in leadership positions for two local networking organizations for the past 8 years. She has assisted 90+ business professionals thrive and be more successful.

In this episode Carl White and Jessica Martin discuss:

• Where in a practice nervousness can be created
• How patient fear and unpredictability hurts the bottom line
• A few unexpected examples of removing nervousness in a practice

Want to be a guest on PracticeCare?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here’s the link where you can get the process started.

Affiliate Promotion

We’re fans of Constant Contact for email campaigns, newsletters, and emails. We use it with our clients. What we like:

• Very easy to use
• Very flexible
• Easy to find support
• HIPAA compliant

Get 30% off for the 1st 3 months if you sign up using our partner link. We do receive a commission when you use our link. Constant Contact offers additional prepayment discounts you can choose: 10% off per month for your first 6 months, or 15% off for the year. If you prepay, your discount stacks on top of the 30% discount for the 1st 3 months.

Connect with Jessica Martin

https://www.linkedin.com/in/martindentaljessica/https://www.facebook.com/MartinManagementEC

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

Local Service Ads on Google are not so new anymore, but now they’re slowly rolling out to healthcare providers. Are they a good idea for you? How do they compare to traditional ads on Google? Bill Fukui with Medshark Digital shares his opinions.

Bill Fukui has over 25 years specializing in medical advertising and marketing. He is published in numerous trade journals, a contributing author of The Business of Plastic Surgery, and presents courses at local, regional and national meetings and conventions. Bill has experience in traditional media advertising, as well as all forms of digital marketing. Bill was part of an SEO pioneering agency in 1999, including website design, social media and paid advertising.

In this episode Carl White and Bill Fukui discuss:

• How Google local service ads differ from traditional ads on Google
• The availability of local service ads across the US
• How to decide if Local Service Ads are a good fit for a marketing plan

Want to be a guest on PracticeCare?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here’s the link where you can get the process started.

Affiliate Promotion

We’re fans of Constant Contact for email campaigns, newsletters, and emails. We use it with our clients. What we like:

Very easy to use

• Very flexible
• Easy to find support
• HIPAA compliant

Get 30% off for the 1st 3 months if you sign up using our partner link. We do receive a commission when you use our link. Constant Contact offers additional prepayment discounts you can choose: 10% off per month for your first 6 months, or 15% off for the year. If you prepay, your discount stacks on top of the 30% discount for the 1st 3 months.

Connect with Bill Fukui

https://www.linkedin.com/in/billfukui/

https://www.facebook.com/billfukui

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

Dr. Stephen Franson is the founder of The Remarkable Practice, an innovative coaching and consulting company that helps DC’s create a remarkable practice as part of a remarkable life.
He is also Co-Founder of Chiro Match Makers, a specialized placement service that matches the right chiropractor with the right opportunity. A sought-after international speaker, author and teacher of Chiropractic Business Success; you can read his best-selling book, The Remarkable Practice: The Definitive Guide to Creating a Successful Chiropractic Practice. Franson graduated from the University of Vermont (91) and Life Chiropractic College (96) and opened Franson Family Chiropractic (97) which became one of the largest wellness clinics in the world.

In this episode Carl White and Stephen Franson discuss:

• What Build, Scale, and Exit mean
• Which stage is the most difficult to achieve and why
• The characteristics of those who successfully scale vs those that do not

Want to be a guest on PracticeCare?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here’s the link where you can get the process started.

Affiliate Promotion

We’re fans of Constant Contact for email campaigns, newsletters, and emails. We use it with our clients. What we like:

• Very easy to use
• Very flexible
• Easy to find support
• HIPAA compliant

Get 30% off for the 1st 3 months if you sign up using our partner link. We do receive a commission when you use our link. Constant Contact offers additional prepayment discounts you can choose: 10% off per month for your first 6 months, or 15% off for the year. If you prepay, your discount stacks on top of the 30% discount for the 1st 3 months.

To get The Remarkable Practice Personal Score Card Stephen Franson discusses in this episode:

https://theremarkablepractice.com/practicecare-sc

Upcoming The Remarkable Practice Attraction Immersions:

US: https://theremarkablepractice.com/2023-attraction-immersion/

Australia: https://theremarkablepractice.com/2023-aus-attraction/

Connect with Stephen Franson

theremarkablepractice.com (all social links are also here)

www.linkedin.com/in/drstephenfranson

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

Growing Your Practice without adding more people. Employees are great, but do you always have to hire in order to grow? Lauren Schwabish and I debate growth and resourcing in this episode.

Lauren Schwabish M.S., CCC-SLP is the owner of Neuro Speech Services, a private practice based in Northern Virginia, specializing in person-centered assessment and treatment of cognitive-communicative disorders related to stroke, brain injury, mild cognitive impairment, ADHD, and other neurologic and neurodegenerative conditions. She is licensed in the Commonwealth of Virginia and Maryland and is a certified member of the American Speech Language Hearing Association. She has over 23 years of experience working in hospitals and acute rehabilitation centers and is passionate about providing meaningful and accessible health education about the brain to patients, families, and health care professionals. Lauren is committed to empowering communities with evidence-based information and best practices in brain health behaviors.

In this episode Carl White and Lauren Schwabish discuss:

• When scaling, have you first optimized your patient revenue mix?
• When adding new products or services, first make sure you find a legitimate market need, then design the product or service

Want to be a guest on PracticeCare?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here’s the link where you can get the process started.

Affiliate Promotion

We’re fans of Constant Contact for email campaigns, newsletters, and emails. We use it with our clients. What we like:

• Very easy to use
• Very flexible
• Easy to find support
• HIPAA compliant

Get 30% off for the 1st 3 months if you sign up using our partner link. We do receive a commission when you use our link. Constant Contact offers additional prepayment discounts you can choose: 10% off per month for your first 6 months, or 15% off for the year. If you prepay, your discount stacks on top of the 30% discount for the 1st 3 months.

Connect with Lauren Schwabish

@neurospeechservices

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

Size and independence. This is usually a good combo to look for as you work to stay private. Dr. Brady Frank of Freedom Dental Partners has a very novel way of helping practices scale while staying private, and he shares his approach with me in this episode.

Dr Brady Frank is a third generation dentist turned entrepreneur/inventor/author and thought-leader with a passion for teaching others the hard-won lessons he has learned about successfully creating and selling a business.

In this episode Carl White and Brady Frank discuss:

• How Freedom Dental Partners helps dental practice owners get a higher multiple when they sell and stay private
• What the transition into Freedom Dental Partners looks like
• The characteristics of practice owners who embrace the model vs. resist

Want to be a guest on PracticeCare?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here’s the link where you can get the process started.

Affiliate Promotion

We’re fans of Constant Contact for email campaigns, newsletters, and emails. We use it with our clients. What we like:

• Very easy to use
• Very flexible
• Easy to find support
• HIPAA compliant

Get 30% off for the 1st 3 months if you sign up using our partner link. We do receive a commission when you use our link. Constant Contact offers additional prepayment discounts you can choose: 10% off per month for your first 6 months, or 15% off for the year. If you prepay, your discount stacks on top of the 30% discount for the 1st 3 months.

Connect with Brady Frank

https://linktr.ee/drbradyfrank (social icons at bottom)

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

Do you ever wonder where all the cash is if you’re profitable? Why aren’t profits and cash flow the same? My guest today will explain.

Austin Moffat is with DSO CFO, which came from Founders who were working with dentists that were missing out on key financial aspects of their business. When budgets were impossible because of mis-categorized expenses or tax planning was off because we were waiting for Financial Reports, we decided to take our expertise and codify solutions that make sense for Multi-Practice Groups. Started by a small group of professionals working in the dental industry, DSO CFO is the culmination of years of observing and helping our friends and colleagues to be more financially sound. DSO CFO makes financial transparency and strategy achievable.

In this episode Carl White and Austin Moffat discuss:

• What is profit and cash flow?
• Why are they different? 
• Simple ways for a practice owner to keep track of both

Want to be a guest on PracticeCare?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here’s the link where you can get the process started.

Affiliate Promotion

We’re fans of Constant Contact for email campaigns, newsletters, and emails. We use it with our clients. What we like:

• Very easy to use
• Very flexible
• Easy to find support
• HIPAA compliant

Get 30% off for the 1st 3 months if you sign up using our partner link. We do receive a commission when you use our link. Constant Contact offers additional prepayment discounts you can choose: 10% off per month for your first 6 months, or 15% off for the year. If you prepay, your discount stacks on top of the 30% discount for the 1st 3 months.

Connect with Austin Moffat

https://www.linkedin.com/company/dso-cfo/mycompany/?viewAsMember=true

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg