In this episode, from an event hosted by the Centre for Global Mission on Wednesday 23 July 2025, David Williams, Director of Training and Development at CMS Australia, attempts to answer the question, “Is it more strategic to focus mission and ministry resources into receptive contexts and people groups, rather than into unreceptive contexts?”

David explains some of the thinking behind the theory of the homogeneous unit principle of church growth and other pragmatic approaches to mission, but takes care to point out that typically, significant gospel advance happens over long periods of time and involves generations of gospel workers—the fruit of whose labour is often not seen until much, much later.

Please note: Richard Chin’s talk from this event was featured on the Moore in the Word Podcast last week. Although it’s not essential, you might want to go back and listen to it before you listen to this episode.

Watch both talks and the Q&A from the event.

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Please note: The episode transcript provided is AI-generated and has not been checked for accuracy. If quoting, please check against the audio.