In the 29th episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, Arlin Sorensen discusses the benefits of a background in the IT industry, changing margins in the precision farming market and building a billable service model.

In the 28th episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome the founder of HTS Ag, Arlin Sorensen. A self-described “serial entrepreneur,” Sorensen will share his experienced approach to working on the business, and not just in it, but making the most of your hours in a week and the value of taking the occasional idea mulligan.

In the 27th episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome H&R Agri-Power's Heather Hardy and Van Wall Equipment's Scott Meldrum to share their approach to the “soft side” of managing precision specialists, and their advice for working “on” the business instead of battling precision blazes in constant fire-fighting mode.

In the 26th episode of the Precision Farming Dealer podcast series, brought to you by Farmers Edge, Dustin Christofferson and Jon Bickel share examples of their mix-and-match approach to overcoming compatibility obstacles and how it has provided a competitive edge for each of their businesses.

In the 25th episode of the Precision Farming Dealer podcast series brought to you by Farmers Edge, we share excepts from my conversation with Kenneth Zuckerberg, RaboResearch F&A Farm Input Senior Analyst, to discuss the fourth wave known as digital ag and how it may be a catalyst for true standardization and streamlining of precision businesses.

In the 24th episode of the Precision Farming Dealer podcast series brought to you by Farmers Edge, we welcome Hannah Long, marketing manager at 4 Rivers Equipment, to share keys and difficulties to effectively communicating a consistent marketing message for a precision department and why simplicity is a proven path to connecting with customers.

In the 23rd episode of the Precision Farming Dealer podcast series brought to you by Farmers Edge, we welcome in Joel Kaczynski, RDO product specialist manager, and Nate Dorsey, RDO staff agronomist for a conversation on how the dealership has developed and deployed its agronomic service strategy.

In the 22nd episode of the Precision Farming Dealer podcast series brought to you by Farmers Edge, we welcome Colin Hlavinka, precision farming manager with Hlavinka Equipment Co. to detail the dealership’s origins and evolution of its precision service plans, to include geographic considerations, setting an attractive price and establishing a reputation for reliability.

In the 21st episode of the Precision Farming Dealer podcast series brought to you by Farmers Edge, we share the experiences of 2 dealerships that have hired in-house agronomists and how those additions have accelerated the growth of their precision farming departments.

In the twentieth episode of the Precision Farming Dealer podcast series brought to you by Farmers Edge, we welcome Jed Bengston to discuss how the dealership transitioned in to agronomic offerings and making profit more predictable for customers.