Artificial intelligence (AI) software has exploded in popularity in recent months, with open source and free options like Chat GPT making it easier for businesses to create content. But is AI the right choice for your facility services company? 

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. discusses the pros and cons of using AI technology to create content, post on social media, write white papers, and more.

Join us as we explore how AI can be used as a tool rather than the sole solution to producing amazing content for your business. 

We'll also cover the four best ways to utilize AI technology without damaging your SEO or organic rankings on Google. 

Don't miss this valuable episode on how to make the most of AI for your facility business. Tune in now to learn more.

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Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

• LinkedIn: https://www.linkedin.com/in/javierlozanojr/
•  Website: https://boldermediasolutions.com

If the show helps, follow + leave a rating/review.

Account Based Marketing (ABM) strategies are increasingly being adopted by successful companies as a way to acquire large, key accounts from big brands. But if your facility management company is still relying on traditional methods like cold calling to reach potential clients, it's time to consider a more targeted approach.

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares four simple ABM strategies that any company can implement to grow their business. 

From well-planned execution to long-term results, these strategies can be an invaluable tool for driving growth and success in the facility and property management industry. 

Don't miss this valuable episode on how to effectively implement ABM strategies for your business. Tune in now to learn more.

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Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

• LinkedIn: https://www.linkedin.com/in/javierlozanojr/
•  Website: https://boldermediasolutions.com

If the show helps, follow + leave a rating/review.

If your facility or property management company is still using Marketing Qualified Leads (MQLs) as a metric of success, it's time to reconsider. 

While MQLs were once a popular way to measure the success of a marketing team, studies have shown that this outdated model can be costly and demoralizing for businesses.

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares 7 reasons why your company should stop tracking MQLs and move on to a metric that directly affects company revenue. 

Don't miss this valuable episode on how to better measure the success of your marketing efforts and drive growth for your business. Tune in now to learn more.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

• LinkedIn: https://www.linkedin.com/in/javierlozanojr/
•  Website: https://boldermediasolutions.com

If the show helps, follow + leave a rating/review.

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares the ultimate framework for hosting successful webinars and live seminars in the facility and property management industry. 

With this proven 4-part strategy, you'll be able to effectively sell your products and services, close more deals, and take your FM business to the next level. 

Tune in now to learn the secrets to hosting successful webinars and seminars and drive growth for your business.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

• LinkedIn: https://www.linkedin.com/in/javierlozanojr/
•  Website: https://boldermediasolutions.com

If the show helps, follow + leave a rating/review.

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares the ultimate framework for hosting successful webinars and live seminars in the facility and property management industry. 

With this proven 4-part strategy, you'll be able to effectively sell your products and services, close more deals, and take your FM business to the next level. 

Tune in now to learn the secrets to hosting successful webinars and seminars and drive growth for your business.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

• LinkedIn: https://www.linkedin.com/in/javierlozanojr/
•  Website: https://boldermediasolutions.com

If the show helps, follow + leave a rating/review.

That old blog you wrote 3 years ago… Optimize it. Make it better. Maybe you add more content. Maybe you add some anchor tags, cross-link it with other blogs and content. Or webpages. Improve the images.

There’s a strategy to optimize old blogs you may have written 12+ months ago. The same goes with web pages you have that may be part of your service offering. Either way, in 2023, your Facility Management marketing team should take the time to update content and optimize.

Learn how I’m doing it with some simple tips to move you in the right direction.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

• LinkedIn: https://www.linkedin.com/in/javierlozanojr/
•  Website: https://boldermediasolutions.com

If the show helps, follow + leave a rating/review.

Marketing isn’t just “great ideas”... Or hats… pencils… tradeshows… t-shirts… flyers… and other dumb things.

Marketing is also tracking metrics and understanding your numbers.

There are certain channels that generate more revenue for your Facility and Property Management company than other channels… Which one are they? And, do you know how much?

There are certain channels that generate less leads… but deliver the most revenue, but take longer to close. What’s the data there?

Where I’m coming from is that if you can break your numbers down even more and get more granular with your ads… well… things start to change.

In this podcast episode I share how we’re doing that with my company as I head the Marketing department into 2023.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

• LinkedIn: https://www.linkedin.com/in/javierlozanojr/
•  Website: https://boldermediasolutions.com

If the show helps, follow + leave a rating/review.

Credit card companies essentially give you a loan every month, for free, as long as you pay it back within 30 days. One of the best ways to leverage cash.

Now, what if you took that same concept and used it to fund your Paid Acquisition strategy for ads on Google, Facebook, LinkedIn, TikTok, etc?

And, not only if you took that same concept, you continued to increase your budget EVERY month without “dipping” into your bottom line. In essence, having your customers pay for your customer acquisition.

Now, this theory can work, but it takes some planning and understanding of your metrics.

Learn how I’m doing this for our company.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

• LinkedIn: https://www.linkedin.com/in/javierlozanojr/
•  Website: https://boldermediasolutions.com

If the show helps, follow + leave a rating/review.

If you are currently running a paid social marketing strategy for your Facility Services company, but it hasn’t been performing well… 

Or… your company has NEVER run a paid social campaign before… then this is a great podcast to listen to.

In this episode I share exactly how to revamp and improve your paid social marketing strategy. Everything from the key metrics to track to how to implement this strategy within 90 days.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

• LinkedIn: https://www.linkedin.com/in/javierlozanojr/
•  Website: https://boldermediasolutions.com

If the show helps, follow + leave a rating/review.

Content marketing isn’t just blogs. Or podcasts. Or social media. It’s all of that… and then some.

Emails. YouTube. Video. Events. Webinars.

If you have content to share… somewhere… then it should be classified as content marketing.

Now this 4-part content marketing framework is essentially a fail proof strategy. It will help any facility or property management company properly execute, implement, optimize and improve their content marketing strategy.

Send us Fan Mail

Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

1.  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
2.  Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
3.  Book a strategy call: https://boldermediasolutions.com/strategy

More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

• LinkedIn: https://www.linkedin.com/in/javierlozanojr/
•  Website: https://boldermediasolutions.com

If the show helps, follow + leave a rating/review.