Predictable B2B Success

How to create an engaging brand experience that actually drives growth

Maddy Martin is the Head of Growth and Education at Smith.ai – a virtual receptionist company focused on helping small businesses excel and outperform. Under her marketing lead, she has taken the company to 7-figures in sales.

In this episode, she shares how to create an engaging brand experience that actually drives growth. Insights she shares include:

• What is a brand experience
• Why is brand experience important for customers
• What are the elements that create a successful brand experience
• Steps to creating an awesome brand experience
• Most brands personalize their experiences. How to take it a step further.
• How to strengthen the relationships between user experience and brand voice and tone
• There's a difference between creating emotional content and creating emotion-evoking content. Which should you invest in
• Typical brand experience obstacles and how to overcome them
• Two often overlooked ingredients to customer support and customer experience
• and much much more ...

Sales operations: What it is and how to implement it to drive growth

David Ledgerwood is the Managing Partner at Add1Zero which provides lead-to-close sales execution for B2B tech companies ready to leap from 6 to 7 digits of revenue.

David has sold software and services for more than a decade and helped several companies grow into the mid-7 figures. His experiences include heading up Sales and Services for Gun.io for three years, during which time he got to book, staff, and oversee more than 100,000 hours of development and helped 10x sales.

In this episode, he shares what sales operations are and how to implement them to drive growth. Insights he shares include:

• What are sales operations
• Why are sales operations important
• What is the difference between sales enablement and sales operations
• What sales operations roles need to be developed in order to create predictable growth
• How to build and measure a sales operations strategy
• Key metrics and KPIs to keep in mind
• David's take on essential sales operation tools
• Best practices to improve sales operations
• and much much more ...

How to quickly improve operational efficiency to rapidly drive growth

Marcel Petitpas is the CEO and Co-founder of Parakeeto, an agency profitability platform that modern digital and creative agencies use to scope and measure more profitable projects in record time. They help agencies and consultancies automagically create accurate and data-driven estimates for their projects in seconds. They utilize the time-tracking data of their clients to get the results they need for their project estimations.

In this episode, Marcel shares his from his experiences and insights to explain how to quickly improve operational efficiency to rapidly drive growth. Insights he shares include:

• What is operational efficiency
• What to improve first productivity or efficiency
• How to create a baseline of operations
• How to measure and improve operational efficiency
• The best ways to refine processes to improve operational efficiency
• Automating repeatable work
• Supporting people and managing employee time wisely and transparently
• How to set the right KPIs set for each team member
• When to hire new people
• Developing a financial strategy based on operational efficiency
• Saying no to tiny margins
• Leveraging technology
• Challenges in measuring operational efficiency
• Removing barriers in the data flow & analysis
• Leveraging software/automation to increase operational efficiency
• and much much more ...

How to Monetize a Podcast to Drive Growth Easily and Build Relationships

John Lee is the founder of Custom Mobile App which makes beautifully branded apps for podcasters who want to turn their fans into friends and build a listener-supported content business.

In this episode, John shares his insights and lesson learned around how to monetize your podcast. Insights he shares include:

• How to monetize your podcast
• Why consider investing in a custom mobile app when thinking about how to monetize your podcast
• How does a business determine if a custom mobile app is right for them
• Why most podcasters struggle with viewing their podcast as a business
• How to approach building out a custom mobile app
• Examples of how to monetize your podcast via a custom mobile app
• The critical element in being able to effectively monetize your podcast
• How to drive engagement on your podcast mobile app
• A look at a custom mobile app
• and much much more ...

8+ ways to meet customer expectations and exceed them to drive predictable growth.

Sreelesh Pillai is the General Manager for Freshworks Australia. Freshworks is a SaaS company that provides innovative customer engagement software for businesses of all sizes, making it easy for teams to acquire, close, and keep their customers for life.

In this episode, Sreelesh shares 8+ ways to meet customer expectations and exceed them to drive predictable growth. Insights he shares include:

• Why meet customer expectations
• Why customers' expectations are vital to business
• How have customer expectations changed over time
• Key findings from the ANZ CX survey
• How do customers form expectations
• How to meet customer expectations and exceed them
• How to set clear standards to meet customer expectations
• The best ways to develop a customer-centric culture
• Examples of companies in Australia meeting customer expectations and surprising their customers
• and much much more ...

How to create stories that sell and actually drive business growth predictably

Joseph Wilkins is the Founder of FunnySalesVideos.com and host of the podcast How to Make a Video Go Viral.

With two decades of experience, hundreds of millions of broadcast and online views, and over $50 MILLION in tracked sales attributed to his content… Joseph clearly knows the secret to create stories that sell.

In this episode Joseph shares how to create stories that sell that actually drive business growth predictably. Insights he shares include:

• Why use humor and video to create stories that sell
• How Joseph created his funny videos and the results
• The secret to creating stories that sell
• What type of business should consider a funny sales video
• Case studies of funny sales videos
• ROI and cost of production increating stories that sell
• How to work out what is funny and balance that against what will sell
• The role that paid amplification has had in these campaigns
• Is where you tell your story as important as how you tell it
• Should we start at the beginning with our stories
• and much much more ...

How to set an agenda via people, process, and performance to drive growth,

Warren Coughlin is a recovering lawyer, a serial entrepreneur, a former college professor, and an actor and theatre director. His array of experiences have set him up to coach entrepreneurs to success and freedom since 2002.

In this episode, Warren shares his insights and experiences on how to set an agenda via people, process, and performance to drive growth. Insights he shares include:

• Why long term planning is essential
• How you get people thinking about long term planning and building out a strategy based on people, process and performance
• How Warren conducts a strategic analysis
• What are the components of the operational strategy
• How do we include our principles into our operational strategy to impact people, process and performance
• Why creating an operational strategy that positively impacts people, process and performance needs to be an exercise in patience
• Why culture and strategy make for a perfect marriage
• Why execution of strategy is an Achilles heel for many businesses
• The key mental shift that needs to happen for leadership in an organization to be more effective in their roles
• The key focus that needs to be kept while building out a strategy to improve people, process and performance
• and much much more ...

How to use sales relationship building to sell faster and drive growth.

Jan Cavelle is an entrepreneur from the UK who has a few decades of experience running micro and small businesses. She is very familiar with all the challenges that go with this environment, having started her own business from her kitchen table as a single mother with two young children. In overcoming many different obstacles, Jan went on to build her own multi-million turnover business.

She is also a speaker and author of ‘Scale for Success’ which talks about why so many businesses fail to cross the bridge between $1million and $10million, and some of the strategies successful business owners use to break through this barrier.

In this episode, Jan shares her insights on how to use sales relationship-building to sell faster and drive growth. Insights she shares include:

• Why Jan wrote the book Scale to Success
• Why brands also have a role to play in sales relationship building
• Jan's tips for sales relationship building
• How to navigate being viewed as a commodity in a market and still build relationships
• How to identify real value in order to build genuine relationships
• Examples of companies that do sales relationship building well
• Why Jan believes cohesion is a key element in sales relationship building
• Terms like being genuine and authentic can seem trite and overused but what place do they really hold in sales relationship-building practices
• Do you need a different set of metrics to evaluate sales relationship building
• The best tools to invest in for sales relationship building
• and much much more ...

Resilience in leadership: How to create resilience and growth despite constant change part 2

Gail Gibson and Kavita Satwalekar are leadership coaches who bring their combined corporate and executive coaching experiences to help organizations build high-performance individuals and teams.

They are also the co-authors of the book - The Rise of SEE-19© Leadership: See beyond and become the leader you are born to be

In this episode, they continue on from where we left off in the last episode. They share how to build resilience in leadership while seeking to drive growth despite changing circumstances and pressures. Insights they share include:

• The eight pillars of SEE-19© leadership
• Why resilience in leadership starts with you
• How empathy plays a key role in building resilience in leadership
• The impact of organizational culture and how it affects leadership
• The best ways to foster accountability and growth in an organization
• How best to shift the hierarchy to bring about change
• The best ways to set realistic expectations
• How to balance ongoing learning with strategy and tactics
• and much much more...

Discover more - https://www.sproutworth.com/resilience-in-leadership-that-drives-growth/

Resilience in leadership: How to create resilience and growth despite constant change part 1.

Gail Gibson and Kavita Satwalekar are leadership coaches who bring their combined corporate and executive coaching experiences to help organizations build high-performance individuals and teams.

They are also the co-authors of the book - The Rise of SEE-19© Leadership: See beyond and become the leader you are born to be

In this episode, they share how to build resilience in leadership while seeking to drive growth despite changing circumstances and pressures. Insights they share include:

• Is the definition of leadership as we know it adequate for current times
• Why resilience in leadership is important
• What is SEE-19© leadership
• How Gail and Kavita came up with SEE-19© leadership to address resilience in leadership
• The eight pillars of SEE-19© leadership
• Why resilience in leadership starts with you
• How to best balance a focus on numbers and on people
• The impact of organizational culture and how it affects leadership
• How to make people aware of the need for self-care
• The best ways to foster accountability and growth in an organization
• How best to ensure motivations are aligned with their positions
• and much much more...

Discover more - https://www.sproutworth.com/resilience-in-leadership-that-drives-growth/