Predictable B2B Success

How to build a powerful company culture deck that drives growth predictably

Jeff Wald is a serial entrepreneur, board member, best-selling author, keynote speaker, and investor. Jeff’s most recent company, Work Market, is an enterprise software platform that enables companies to manage freelancers was acquired by ADP in 2018.

In this episode, Jeff shares his experiences and insights on how to build a powerful company culture deck that drives growth predictably. Insights he shares include:

• Can you deliberately shape culture in an organization
• What is a culture deck or culture document
• Why does a company need to have a culture deck or culture document
• Who needs to be involved in the creation of a culture document that is owned by the entire organization
• What to include in your company culture deck
• How to create a culture deck
• How should it impact hiring at the executive level
• and much much more ...

Discover more - https://www.sproutworth.com/how-to-build-a-powerful-company-culture-deck/

How to go about scaling your business: 7 critical elements to drive growth.

Henry Daas is a serial entrepreneur, business coach, screenwriter, self-described 'ordinary guy', and now a personal finance coach!

He built his consulting business, Daasknowledge, to help provide professional coaching for entrepreneurs & business owners of companies with top-line sales under $10M.

In this episode, he shares his experiences and insights on the 7 critical elements to scale your business. Insights he shares include:

• What is scaling in business and how is it different from growth
• Mistakes Henry encounters with businesses trying to scale
• How do you determine a business's scalability and whether they are ready to scale
• What are the steps we need to take to ensure your sales strategy and market fit are repeatable, profitable, and scalable
• What process would you recommend to go about scaling your business
• What is CODFISH
• How to scale your business and overcome the biggest issue with doing that
• Overcoming risk management challenges when scaling
• How to address culture and talent when you want to scale your business
• The best way to build your business network
• and much much more ...

Discover more - https://www.sproutworth.com/scaling-your-business-7-critical-elements/

7 excellent disruptive marketing tips every B2B brand needs to know

Graham Brown is the founder of Pikkal & Co - Award Winning Podcast Agency – an AI-Powered, Data-Driven B2B Podcast Agency in Singapore. He hosts several podcasts and He is a published author on the subject of The Digital Transformation of Communication, works including "The Human Communication Playbook", “The Mobile Youth: Voices of the Connected Generation” – documenting the rise of mobile culture in the early 2000s in Japan, China, Africa and India and “Brand Love – How to Build a Brand Worth Talking About”.

In this episode, Graham shares his insights and thoughts around disruptive marketing and tips that every b2b brand needs to know. Insights he shares include:

• Marketing isn’t what we thought it was so what is it really
• Graham's take on disruptive marketing
• Did disruption begin with the digital channels and devices
• Are most cases of marketing unaffected by a revolution
• The CEO paradox in marketing
• What do most people think marketing is
• How to get in step with disruptive marketing
• Why Graham sees podcasting as being the lynchpin to omnichannel marketing
• How Graham won over Air Asia and McKinsey as clients
• How best to speak to customers to change their mindset
• Graham's research on helping brands to get their people to share their knowledge and expertise
• and much much more ...

Sales process mapping: What is it and how to use it to drive growth

Robert Elliott is the founder and owner of Resilient Sales Coaching with over 30 years of sales and management experience.

In this episode, he shares his thoughts and perspectives on sales process mapping, why it is critical to a business, and how you can use it to drive business growth. Insights he shares include:

• The different types of sales processes in a business
• Why you need to engage in sales process mapping
• How to do sales process mapping
• How to track measure and manage the process
• Common mistakes to avoid when doing sales process mapping
• Why gaining feedback is all about the customer journey
• How to train yourself to be empathetic
• and much much more... 

Marti Sanchez is the CEO of Influence Podium, a thought leadership content marketing agency that helps B2B CEOs spread their message online. He is also the host of the Podium Stories podcast.

In this episode, Marti shares his take on how to become a thought leader that quickly boosts growth. Insights he shares include:

• What is thought leadership
• Are business leaders actively looking for thought leadership content
• The Unique Point of View Trap
• Is thought leadership receiving a bit of a backlash due to it being overused
• When should you consider becoming a thought leader
• Who should use thought leadership content marketing
• What are the benefits of thought leadership
• How to become a thought leader
• Getting thought leadership content out of subject matter experts
• The problem with most thought leadership strategies
• How to harness the power of your thought leadership strategy
• Is your thought leadership content really thought-leading
• The audience test
• How to become a thought leader that boosts business growth
• How to create thought leadership that drives results
• and much much more ...

Brad Smith is the CEO of a SaaS company called Wordable and runs 2 successful agencies in the content production and digital PR industry.

In this episode, he shares his experiences and insights around how to build out a content production process to successfully drive business growth. Insights he shares include: 

• Why most marketers struggle with execution
• Why do most companies need both quality and quantity of content to succeed with their content strategy
• How to remove subjectivity from writing and make it a repeatable process instead
• What should companies stop doing and start doing (from a systems or operations point of view)
• What we need to know about building a content production process
• Why the right talent and a customer focus is critical to the content production process
• The best ways to tweak your content production process based on content strategy performance
• The metrics to watch for your content strategy
• and much much more

Cory McKane is a co-founder and the CEO of WeStrive an app built to help personal trainers in the fitness industry grow their business.

In this episode, Cory shares his experiences and lessons learned in understanding his customer wants and needs and how that understanding can be used to rapidly drive business growth. Insights he shares include:

• What has been the key factor in enabling Cory to scale WeStrive
• Why invest in talking to customers on a regular basis
• The impact of these conversations on Cory's business
• What are Cory is looking for from these conversations
• How to build a community around your product
• How to use customer conversations to scale your business
• How to understand your customer wants and needs
• How to filter through feedback and customer wants and needs to build out features
• The role of empathy in truly understanding your customer wants and needs to build a product that continues to be successful now and in the future
• and much much more ...

Ari Galper is billed as “The World’s #1 Authority On Trust-Based Selling” and he is the author and creator of a very special and unique sales approach called ‘Unlock The Sales Game’.

In this episode, Ari shares his lessons learned and proven insights via 5 powerful trust based selling principles that drive business growth. Insights he shares include:

• How Ari got started with trust based selling
• The myth of chasing sales instead of becoming a sales magnet
• Trust based selling principles
• How the one sale call works
• How to rethink your sales technique to build trust from the start
• How to build trust first so that you create influence
• How to eliminate resistance in any communication with a prospect
• Why the language you use is so critical, and some practical examples of phrases to remove from your life
• Responses to common objections and how to put your prospect in the driver’s seat to take the pressure off
• What phrase you should remove from your vocabulary and never use again in the sales process 
• How to detox yourself from ‘hopeum’
• Why you do not want to focus on the end goal of getting the sale
• and much much more ...

Claire Bahn is a personal brand strategist and the CEO and Co-Founder of Claire Bahn Group. She has been helping high-achieving entrepreneurs, investors, founders, and executives create their best personal brand for over 10 years.

In this episode, she shares her insights and lessons learned around how to build a personal brand that predictably drives business growth. Insights she shares include:

• The difference between the brand of an influencer and that of someone in the business world
• Why your personal brand matters to creating predictable business growth
• Has the definition of personal branding has changed because of the technological and online advancements that we're seeing
• How to build a personal brand - where to start
• How to define your personal brand and conduct an audit
• What most people overlook or make a mistake with as they figure out how to build a personal brand
• How to attract the right clients with your personal brand
• How to make your story makes you stand out
• How to go about doubling down on what works
• How to find your rhythm and be consistent
• The best ways to measure the growth and development of your personal brand
• and much much more ...

Kyle Duford is the Executive Creative Director/Agency Director at The Brand Leader. He specializes in crafting outstanding experiences for global brands. A former magazine editor, he also spent a bunch of his career with a focus on the fashion, outdoor, and sports industries through the e-commerce and digital lens for brands such as Nike, Dr. Martens, KEEN, Lululemon, PowerBar, Ariat, Chrome Industries, Nuun, and others. Kyle’s unique blend of design, branding, and digital best practices lends itself to creating and leading some of the foremost brands.

In this episode, he shares his experience and perspectives on how to develop powerful brand strategy frameworks that rapidly drive growth. Insights he shares include:

• How Kyle defines a brand and brand strategy
• Why you need brand strategy frameworks
• What kind of team players you need to build your brand strategy
• What to know before you start building out your brand strategy
• How to recognize you have a problem with your brand before it begins to affect the bottom line adversely
• Why the research stage is difficult for most businesses
• How do you approach research for your brand
• How to build your brand strategy frameworks
• The best ways to develop empathetic content to support your brand strategy frameworks
• and much much more...