Predictable B2B Success

Brad Halliwell is a business coach with experience in retail, franchising, and business development and as a result, has been able to help business leaders from startups to well-established companies improve their business results. In this episode, he shares the secrets every motivated entrepreneur uses to drive business growth. Insights he shares include:

• Why is motivation important for an entrepreneur
• What makes a great motivated entrepreneur?
• What are common missteps that entrepreneurs make
• What does Brad mean by fear of success in entrepreneurs
• What most people don't know about the fear of success
• How Brad recommends we address the fear of success
• How do we sustain motivation when starting a business
• What are the types of entrepreneur motivations?
• How to become a motivated entrepreneur and stay motivated
• and much more

Discover more - https://www.sproutworth.com/10-secrets-every-motivated-entrepreneur-uses/

In this episode, Mike Krass the co-founder and CEO of MKG Marketing, a full-service digital agency that helps clients get found through transparent and measurable digital marketing, shares his thoughts around marketing KPIs and how they can be used to drive predictable business growth. Insights he shares include: 

• Why Mike decided to start his own agency
• Why he has developed the skill of listening closely and asking very direct questions
• How best to approach conversations around proposed partnerships to reveal what may be unsaid
• Are marketing KPIs the best metrics of achieving business outcomes
• Do businesses that don't measure the ROI of all their marketing activities still exist
• Why do businesses often not measure their marketing activities? Is it an awareness or knowledge issue
• How Mike bridges the gap between marketing KPIs and business results when working with clients
• Examples of marketing KPIs that work for a business
• How to distinguish between vanity metrics and metrics that add value to business growth?
• How to increase the size of your total addressable market once you have gone through your initial pool of ideal customer profiles
• What marketing KPIs to use to track progress given the many different platforms being used today
• How to ensure automation serves your marketing KPIs and personalized communication needs
• and much more

Discover more - https://www.sproutworth.com/b2b-marketing-kpis-that-drive-business-growth/

In this episode, Felix Cao, founder of Happy Buying Brain, shares brand value examples and how brand values can be used to drive business growth. Insights he shares include:

• How to best define neuro-marketing
• How brands should approach the idea of being an emotional state reliever
• How to go about defining your brand values
• Why businesses need to invest in defining their brand values
• How to approach defining brand values for companies that have evolved with brand value examples
• How to make your brand memorable with brand value examples
• How non-sexy brands can make themselves memorable with neuro-science principles
• How to best piggyback on social trends to drive business growth
• How to ensure your website passes the grunt test
• and much more....

Discover more - https://www.sproutworth.com/brand-value-examples-that-drive-growth/

How to increase productivity in the workplace to drive business growth.

In this episode, Vernon Brown the owner and founder of What’s Your Happi? LLC: a hands-on Happiness coaching practice designed around an individual’s true happiness shares his perspectives on increasing productivity in the workplace. Insights he shares include:

• Why look at productivity and efficiency through the lens of managing energy
• Is there a correlation between one's energy and the impact it has on the bottom line of a business
• What does that mean from a practical standpoint
• How to optimize your schedule to optimize yourself
• How to establish KPI's for yourself
• Why it's important to recognize your emotions and how to deal with it
• The framework that we can use to audit our productivity/energy management
• and much more ...

Discover more - https://www.sproutworth.com/how-to-increase-productivity-in-the-workplace/

In this episode, Kiirsten May and Alex Varricchio co-founders of UpHouse, a marketing agency that elevates in-house teams and their brands, share their insights and perspectives on fostering creativity at the workplace. Insights they share include:

• What is creative thinking
• Why is it an issue in most organizations
• How to best go about fostering creativity at the workplace
• What are the benefits of creative thinking
• A framework you can use to foster creativity at the workplace
• Why people in organizations need distance for creative thinking
• Why create distance from people on your team
• Why create distance from the process
• Why create distance from industry
• and much more...

Discover more at https://www.sproutworth.com/how-to-inspire-creativity-at-the-workplace

In this episode, Robert Cutler, the head of business development for Sell to Corporate, a remote sales training and consulting company shares his perspectives and insights on sales manager strategies that could be employed to drive business growth. Insights he shares include:

• The challenges of running a sales team
• The importance of a sales team and sales leadership
• Why hiring is a critical part of the process of having sales teams that drive business growth
• Why processes and metrics need to be in place for hiring to be done correctly
• Characteristics that would make for great sales managers
• Sales manager strategies that you could employ to drive performance and results
• How to best manage a team effectively and ensure consistency within teams
• How to minimize friction points in the team and sales process
• Sales manager strategies for remote work scenarios
• and much more ...

Discover more - https://www.sproutworth.com/sales-manager-strategies-to-boost-growth/

In this episode, Pamela Wagner founder and CEO of Ajala Digital a global boutique marketing agency that works with 6- & 7-figure companies on their advertising campaigns, shares her perspectives and insights on how to advertise your business. Insights she shares include:

• What is your take on advertising
• Is advertising for every business? Why or why not
• What pre-requisites a company should meet before they invest in advertising
• How to advertise your business with a budget that'll give you the best chance of driving growth
• How to advertise your business so its an extension of your other marketing efforts
• How best to use the research that others have done on your target audience
• How to approach crafting an advertising strategy for your business
• Can businesses that don't have a visually appealing product run successful advertising campaigns?
• How to decide on social media advertising, search advertising, native advertising, or display advertising
• Metrics to focus on 
• and much more ...

Discover more - https://www.sproutworth.com/how-to-advertise-your-business-easily-at-scale/

How to use the power of emotion in marketing to drive business growth.

In this episode, Brian Basilico, CEO, and founder of B2B interactive marketing and author of the best-selling book - “It’s Not About You, It’s About Bacon! Relationship Marketing In A Social Media World!”, shares his lessons learned around introducing emotion in marketing. Insights he shares include:

• What is emotional marketing? 
• Why evoking emotion in marketing is so effective
• Why branding is about evoking emotion in an audience
• Emotional hooks marketers can use
• Strategies to add emotion in marketing 
• How authenticity and transparency play a role in the development of content and story
• How to measure emotional marketing
• and much more ...

Discover more - https://www.sproutworth.com/how-to-use-the-power-of-emotion-in-marketing/

In this episode, Tom Hunt, a serial entrepreneur and founder of Fame and bCast shares his perspectives on marketing vs branding. Insights he shares include:

• Marketing vs branding what are the differences
• Why marketing is not everything
• Why you are not the ultimate authority when it comes to your brand
• Why there is no formula for success with branding
• Marketing can be a great way to get a customer’s attention, but branding is a great way to keep their attention
• Branding comes first, marketing comes second
• Branding has just as much of an impact on your team as it does on your customers
• Why focus on product first
• Marketing vs branding: How does a product-first approach play out in the development process and marketing
• Is this another way of looking at marketing vs branding
• Why run an offer on AppSumo for bCast
• What user lead growth features that Tom embedded in his product
• How to get increased exposure with a product first approach
• How a recent content strategy made a difference to Tom's processes to increase sales and revenue.
• Where podcasts fit into Tom's focus on product
• and much more ...

Discover more - https://www.sproutworth.com/marketing-vs-branding-drive-business-growth/

In this episode, Bastien Siebman, a web-developer with a passion for minimalism and productivity and an Asana certified professional shares his thoughts and learnings on the most effective steps to managing a project in Asana. Asana is a project management tool used by many agencies and organizations around the world. Insights he shares include: 

• How Bastien has created influence with his audience in building out his Asana project management consultancy
• Why Bastien decided to focus on Asana as a project management tool of choice
• How to decide on the feature set of a project management tool
• Steps to managing a project well via communication
• The best ways to manage workflow in a project management tool like Asana
• Steps to managing a project successfully in Asana through project conception and initiation
• How to go about clarifying project definition and planning
• How to manage a project launch and execution
• How best to assign tasks to the employees that fit them
• How to manage project performance and control
• How to use KPIs to track your project’s progress
• Steps to managing a project close
• and much more

Discover more at - https://www.sproutworth.com/steps-to-managing-a-project-in-asana/