Predictable B2B Success

In this episode, Susan Dean, founder, and CEO of Dean Publishing shares her lessons and thoughts to best answer the question - how to write a bestseller that drives business growth. Insights she shares include:

• What is a bestseller and the benefits of writing a book
• How to ensure that your bestseller serves business objectives. What could that look like for B2B companies
• How to write a bestseller
• How to write with your desired audience in mind
• How to edit your book
• How to package your book to maximize distribution and reach
• Why we should never stop launching our book
• What does the marketing of a book and bestseller look like
• Why use an editor and someone who understands the publishing world
• Self-publishing vs traditional publishing the pros and cons
• and much more ...

Read more at - https://www.sproutworth.com/how-to-write-a-bestseller-that-drives-growth/

In this episode, Kenda MacDonald, the CEO of Automation Ninjas shares her thoughts on what is automated marketing and how to use it to powerfully drive business growth. Insights she shares include:

• What is automated marketing
• Why does automated marketing fail
• What does good marketing automation look like
• How to start the process of marketing automation
• How to personalize the experience
• How to find and deliver value for customers
• What should we be doing to orient automated marketing the right way
• How to ensure you have organizational buy-in for automated marketing
• When is the right time to invest in automated marketing
• When is the right time to think about automated marketing tools
• How to choose the best solution
• The four-part, framework that Kenda uses to define the customer journey lifecycle
• and much more...

In this episode, Todd Caponi, CEO of Sales Melon LLC and author of the book "The transparency sale" shares his experience and thoughts on how to build trust with customers. Insights he shares include:

• Why the future of sales is radically transparent
• What differences are there between transparency and authenticity
• The biggest point of differentiation that most businesses ignore
• How to build trust with customers
• What does it look like to discover customer's empathy levels
• How to nurture conversations that seem to be focused on pricing
• Explore how transparency builds better buyer experiences
• Can you scale trust or do we build it gradually
• What process or framework can we follow in order to successfully build trust with customers and give them an experience they value
• How to build trust with customers at scale (or not)
• How to optimize the way we educate customers and future customers
• How to identify areas of friction in a customer experience
• and much more

In this episode Dylan Ogline, CEO of Ogline Digital shares examples of niche marketing and how we can draw inspiration to create predictable profits. Insights he shares include:

• What is niche marketing
• Why digital agencies should go niche instead of full service
• Examples of niche marketing - what does it look like for agencies and other companies
• How to find a niche market
• Identify your strengths and interests
• industry research
• How to get to know your ideal customer
• How to solve a customers problem and how it relates to getting a perfect quality score
• How to target and reach your market
• Rethinking how you spread the word about your business
• The best ways to monitor the competition
• The best ways to listen to your customers
• When to consider new opportunities or partnerships
• and much more

In this episode, Kristina Shea, a Virtual CMO and the founder of Kvision. shares her perspective on the purpose of branding and how to use it to boost revenue. Insights she shares include:

• What Is the purpose of branding
• How your company’s image is more than just a logo. The difference between a logo and brand
• What is the purpose of branding in marketing
• How to use the purpose of branding strategically
• What makes a brand successful
• What does branding have to do with understanding your customer
• Looking beyond loyal customers to employees
• Metrics to ensure a business is on track
• A checklist to evaluate your brand
• and much more

In this episode, Tyron Giuliani, a serial entrepreneur (and a coach to professionals, business owners and entrepreneurs, engaging in B2B, on how to transform their LinkedIn™ into a non-stop, business lead generating tool.) shares his perspective on crafting and using LinkedIn messages to connect with your future customers. Insights he shares include:

• What do businesses do wrong in their desire to connect on LinkedIn
• What do successful LinkedIn messages to connect look like
• What do unsuccessful LinkedIn messages to connect look like
• Do LinkedIn message templates help
• How can we replicate real world ways of connecting with people on LinkedIn
• How to nurture relationships with potential prospects on LinkedIn
• How to nurture relationships with customers on LinkedIn
• Should relationships be taken off the platform as soon as possible
• Do we need to build out an omni-channel strategy
• and much more

In this episode, Tom Augenthaler, a top influencer marketing consultant and strategist shares what is a social media influencer and how B2B companies can create a powerful impact on their growth with social media influencers. Insights he shares include:

• What does Influencer marketing mean
• How do you define social media influencers
• What role do social media influencers play in marketing
• Is influencer marketing really a marketing strategy or advertising strategy
• How many followers do you need to join the ranks of social media influencers
• When is a company ready for influencer marketing
• Why influencer marketing can't be done in a turn key fashion
• Why invest for the long haul - what does that look like
• Metrics to help guide success with influencer marketing and build your brand influence
• How to find the right social media influencers
• The current state of the influencer marketing landscape
• and much more

In this episode, Mark Welch, founder of Street Savvy Sales Leadership shares how to craft an action plan to improve sales performance in an organization. Insights he shares include:

• The challenges that today's sales teams face
• What does a best in class sales teams look like
• How to craft an action plan to improve sales performance
• The difference between customer success and sales productivity
• Why you should invest in allowing salespeople to build their repertoire of customer stories
• Why you should start with hiring and sales leadership
• Metrics to watch for
• How to measure sales leadership's ability
• Should leadership treat their sales teams like customers
• and much more

In this episode, James Muir, founder and CEO of Best Practice International and bestselling author of "The Perfect Close" shares his perspective on how to close a sale via a proven yet powerful process. Insights he shares include:

• What is closing in a sales context
• Why mindset is key
• Understanding what you can and can’t control in the sales space
• Definition of the terms - closing, advance, and continuation
• The importance of intent over technique
• Why is the critical advance important in B2B sales
• What is the perfect close and the science behind it
• Explore planning and what it means in a sales meeting context
• How to set meeting objectives
• How to provide value in a meeting and plan the next encounter
• How to collaborate with your prospects on the next steps 
• The secret weapon that salespeople don’t realize they have
• 3 questions you should ask to put your core planning to the test
• How James provides value to clients (with examples)
• and much more

In this episode, Remy Blumenfeld one of the worlds leading business coaches and advisors whose clients are leaders from across various media companies shares his perspective on how to expand a business and get to a point where it is sought after for purchase. Insights he shares include:

• What most content businesses do wrong in their attempt to expand their business
• How to determine if you are ready for growth and expansion
• How to expand a business or not by defining success that speaks to your heart
• The 9 step process that is proven to expand a business time and again
• How to grow your small business with marketing
• Where cashflow fits into the process
• How to expand a business into new markets
• How to expand a business online
• Networking on social media - should that be a priority
• How to best form strategic partnerships
• Remy's perspective on building a loyal customer base
• and much more