Predictable B2B Success

In this episode, Minter Dial, host of the podcast Minter Dialogue, filmmaker, storyteller, three-time author, and international professional speaker shares a few counterintuitive leadership characteristics we should focus on to really shape the culture of our business and drive growth in the right direction. Insights he shares include:

• Leadership qualities that make good leaders
• Is authentic and genuine leadership the same
• How empathy circles help strengthen vital leadership characteristics
• The CHECK framework to assess our leadership potential
• How being a better leader helps with creating discretionary energy
• Why leaders should gain a 319-degree perspective
• How to merge the professional and personal you
• How to develop true purpose at work
• How to develop leadership characteristics that allow a community to flourish and why it's important
• How purpose impacts performance in the organization
• Examples of leadership worth noting
• and much more

In this episode, Tom Williams the founder of Strategic Dynamics Inc shares a modern perspective on what is B2B sales and how to create a successful sales process.

Strategic Dynamics Inc a firm that helps sales organizations sell more effectively by markedly improving their new hire candidate assessment process, sales productivity, and business acumen. Tom is also the author of "Buyer-Centered Selling: How Modern Sellers Engage & Collaborate with Buyers". Insights he shares include:

• What is B2B sales
• How B2B sales have changed over the past decade
• The reality of changing buyer needs
• The framework for buyer-centered selling
• Why Tom incorporates the Jobs To Be Done framework
• How to take the pulse of your buyers at regular intervals
• Quick wins for a buyer centered selling approach
• The five commitments of collaboration
• and much more ...

Read more - https://www.sproutworth.com/what-is-b2b-sales-successful-sales-process/

In this episode, Rob Balasabas, the Partnership Growth Manager at TubeBuddy.com shares how to monetize your YouTube channel and build a community.

TubeBuddy is an app that integrates directly into YouTube to help you run your channel with ease.

Insights he shares include:

• The challenges of making money from your YouTube channel
• Can any business starting out on YouTube start monetizing the channel
• What do we need to know about the YouTube Partner Program Requirements
• How to prep your channel for monetization
• Gain subscribers vs building a community on YouTube
• The best ways to build a community
• How TubeBuddy can help you monetize your YouTube channel
• How businesses can use live streaming to monetize a YouTube channel
• To keep your community on YouTube or not to
• How monetize your YouTube channel via a podcast
• How to seek sponsorship opportunities
• and much more

In this episode, Simone Vincenzi, co-founder of GtTeX, TEDx speaker and author shares how to build a personal selling process that boosts sales. Insights he shares include:

• What is personal selling
• What businesses often miss about converting prospects
• Where a personal selling process fits into your buyers journey and exisiting marketing
• personal selling advantages and disadvantages
• What is personal selling in marketing
• Should sales cycles be determined by numbers or how far you can take a relationship with the end goal being a collaboration
• What a personal selling process would look like for a business
• The role of industry research and or original research in the process
• What is personal selling strategy
• Simone's take on personal selling with examples
• and much more

In this episode, Michael Brenner, CEO of the Marketing Insider Group, keynote speaker, and author of the best-selling book "The Content Formula" shares the importance of building customer relationships and how this customer-centric approach plays a key role in unlocking massive growth. Insights he shares include:

• Marketing in the age of disruption
• Mistakes businesses make in building customer relationships
• What marketing really is and why content should play a role
• The missed opportunities for companies that think they get enough data and perspective through customer support or customer service
• The importance of building customer relationships
• Why education needs to play a key role in building customer relationships
• The importance of building customer relationships to facilitate retention and how to do it
• How to be authentic via your content even if it is in a text-based format
• Keys to building customer relationships
• The place for original research in building customer relationships
• and much more

In this episode, Adam Springer, founder and CEO of StartupSales.io share value proposition examples to show us how we can build and refine our own. StartupSales helps B2B companies triple or more of their sales output by creating predictable and repeatable processes. Insights he shares includes:

• Why businesses find it difficult to articulate their value proposition
• What needs to be done to address the gap
• How to avoid making assumptions about customers
• How to empathize with customers
• How to test your value proposition and validate 
• Why every company should ensure that new and existing clients are a fit with regards to the value proposition
• Value proposition template that can help businesses
• Elevator pitch formula to help condense your value proposition
• The problem of looking at value proposition examples
• How to craft your message (from your value proposition example and template)
• and much more

In this episode, Stan Rymkiewicz founder or Orapa.co shares outbound sales techniques that help drive growth in your business. Orapa.co is an online Pay-per-meeting platform for startups and sales reps. Insights he shares include:

• How to build an efficient outbound sales system
• What to do when first starting to build out your outbound sales techniques
• How to identify your prospects
• How to personalize your outreach
• Should you use a template or not
• Essential outbound sales tools and software
• Common outbound sales techniques
• Outbound sales strategies that net you more sales
• The one outbound sales technique that every sales person must master to make a fortune
• and much more

In this episode, Susan Baier, founder and CEO of AudienceAudit shares her thoughts on what is thought leadership and how to become a thought leader with original content. Audience Audit is a market research firm that develops custom attitudinal segmentation research for smart marketing agencies and their clients in a wide range of industries. Insights she shares include:

• What Is thought leadership?
• Are business leaders actively looking for thought leadership content
• Does thought leadership need a unique point of view before publishing
• When should you consider a thought leadership approach?
• What businesses could benefit from thought leadership content marketing
• Where should thought leadership come from within a business
• What are the benefits of thought leadership
• The problem with most B2B thought leadership strategies and why they fail
• How to create thought leadership content
• Why original research provides a competitive advantage
• Why attitudinal research provides far more valuable insights
• Best ways to conduct and use attitudinal research with examples
• How to get thought leadership content out of subject matter experts
• How to best leverage the power of your thought leadership
• How to ensure your original research-backed thought leadership content will drive business objectives

In this episode, Nelly Yusupova, founder of TechSpeak for entrepreneurs, shares the key new product development stages for successful project management. TechSpeak for entrepreneurs is a workshop series where people learn to successfully manage technology teams and projects without being technical or learning how to code. Insights she shares include:

• The problem TechSpeak for entrepreneurs solves
• Is technical new product development really meant for non-technical founders?
• Do no-code tools have a place in new product development
• Is process the only key to successfully executing on new product development stages
• The essential 10 steps in the process
• The scientific way of achieving customer validation
• The best ways to build a prototype
• Why build out technical specifications
• How to deal with - you don't know the things you don't know
• The best ways to hire technical people for your team
• The panel that help your new product development stages by leaps and bounds
• Nelly's take on agile project management to successfully manage projects
• What Nelly finds makes some of her students more successful than others
• and much more

In this episode, Saksham Sharda, the creative director of Ougrow.co. Outgrow.co is a platform that lets marketers build and launch interactive content that boosts customer engagement and leads to higher conversions. Saksham shares his interactive marketing experiences and advice with examples of interactive marketing. Insights he shares include:

• The problem that Outgrow's founders were trying to solve and Outgrow's growth since then
• What the success of singles day highlights for businesses
• Lessons that businesses could apply to Black Friday and Cyber Monday sales opportunities
• What it takes to be ready to deploy interactive marketing in your business
• How to approach offering customers value while also being able to understand them and their needs better
• Examples of interactive marketing that illustrate how to choose the best options
• A key element to ensuring you get the best out your interactive marketing content
• Examples of interactive marketing that podcasters could learn from
• Examples of interactive marketing to gather market research
• How to best structure questions for interactive marketing
• Saksham's recommendation on quantitative research vs qualitative research
• Will interactive content just add to content shock in time
• and much more