Predictable B2B Success

In this episode, Dan Pfister, founder and CEO of Strategic WinBack shares his experiences and advise on using customer win-back strategies to predictably generate revenue faster and increase sales velocity. Insights he shares include

• Is there any money in winning back customers?
• How does win back compare to prospecting for first-time customers
• Why businesses don't invest in customer win-back strategies
• What sort of numbers can we expect if we use customer win-back strategies
• The biggest misconception around win-back strategies
• How to use customer win-back strategies
• How to know if you are ready for a customer win-back strategy
• How to approach deploying a customer win-back strategy
• How to get in touch with past customers and hold a conversation with them
• How to get personal with a past customer
• How best to show potential win-back customers what they are missing
• How to know when to quit with customer win-back strategies
• How to segment your customer base based on actions or behaviors

In this episode is Jeroen Corthout, CEO and co-founder of Salesflare shares powerful ways to boost sales by automating sales process. Salesflare is a simple, yet powerful CRM for small businesses selling in the B2B space. Insights he shares include:

• What is sales automation: Jeoen's perspective on automating sales
• How to decide on parts of the sales process to automate and what not to automate
• What is the customer value machine
• How to handle data entry
• How to create systems that work for outreach and prospecting
• How to easily and effectively stay on top of relationships as you get to know more people
• How to build out nurturing processes in sales
• How to approach automating sales
• How to decide on initial parts of the sales process you should automate
• Jeroen's approach to encouraging customer reviews and testimonials
• How Jeroen views customer success in relation to sales
• and much more...

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In this episode, Phil Pelucha, CEO and founder of Billionaires in Boxers shares how he goes about the acquisition of new customers.

He is a business growth coach for service-based businesses who found the business cheat codes to scaling his service-based businesses without social media and cold-calling. He is also one of the top 100 podcasters globally. Insights he shares include:

• Why use podcasting for the acquisition of new customers
• What most businesses tend to overlook when building relationships
• What Phil teaches about - when to listen and when to speak on podcasts
• Why podcasting doesn't have to be a long term strategy t experience ROI
• How to follow up without being annoying
• Why cold pitching isn't required for the acquisition of new customers
• How to improve your customer acquisition strategy
• The metrics Phil uses to ensure business grows
• How taking a collaborative approach helps with the acquisition of new customers
• How podcasting help retain or win-back past customers

In this episode, Gianni Cara, a personal brand strategist shares how best to build out sales funnel models that drive revenue. Giannni helps entrepreneurs and executives with established personal brands to create their branding funnels so they can maximize their profits and their impact in the market. Insights he shares include:

• What businesses do wrong with their PPC led sales funnel models
• What is a sales funnel and how does it work
• Do we need a sales funnel in order to establish trust and build influence with future customers
• How to best leverage social media platform algorithms to further the buying journey of a customer
• What are the stages of a sales funnel model
• Gianni's perspective on what are the steps in the sales process
• How do you build a sales funnel fast
• How Gianni research's a potential audience
• How podcasts fit into the sales funnel model
• What is the top of the sales funnel
• Why you don't need a top copywriter to build out a sales funnel
• How to make a sales funnel for free
• How to avoid technology bloat when build out your sales funnel model

In this episode, Xenia Muntean, the founder and CEO of Plannable.io a content review and marketing collaboration platform shares what is a personal brand and how to build your personal brand to drive growth. Xenia also the author of the manifesto on Content Marketing Teams and is the host of the podcast – People of Marketing

• What is a personal brand and why personal branding is important
• The time that helped Xenia make a decision to invest in personal branding
• Considerations for building your personal brand
• Why most founders don't invest in personal branding
• A good starting point for building out a personal brand that drives growth
• The importance of having a unified theme
• How to handle career pivots while building your personal brand
• How to create content with a purpose and the when to invest in content curation
• The importance of being consistent in your actions to match your personal branding
• How to define your unique selling point (USP) while unpacking what is your personal brand
• How to build out your thought leadership
• Metrics to watch and how to monitor the sentiment of your personal brand
• How best to handle negative feedback
• and much more

In this episode, Claire Chandler, President and Founder of Talent Boost shares her insights into what is talent management and how successful companies build out a talent management framework and strategy to boost revenue.

Claire leverages over 25 years of experience as a people leader, HR executive and business owner, to help her clients create predictable business success by turning their great companies into amazing experiences.

• What is talent management
• The four rights that business need to have in place to hire and keep the best talent
• How to best balance a mission and profit focus in a business
• The FLOW talent management framework that businesses should use
• Are communication and company culture fundamental to successful talent management
• How to bring alignment within a business that serves talent management
• How to craft talent management strategies
• Ways to reconnect with employees given the reality of the world we live in
• Why your talent management strategy needs to be more inclusive than just the business leadership
• How to develop a talent management process that keeps the company in tune and helps with implementation across the board
• The role of the "Whirlpool Effect" in getting stakeholders to be in synch with the business direction and strategy
• and much more

In this episode, Jonathan Miller, founder of the Mindful Communication shares powerful skills needed for communication and conflict resolution in the workplace.

Jonathan is also a speaker, facilitator and leadership coach who specializes in working with high performers to be powerful in the face of conflict by focusing in on aspects of self leadership and communication skills. Insights he shares include:

• What is conflict resolution and why business culture is a key component
• How Jonathan got started with communication and conflict resolution
• Why we should support conflict in the workplace to allow for business growth
• How does addressing communication and conflict resolution in the workplace lead to better business growth outcomes
• Why don't businesses invest in addressing these issues
• How to verify a whether a person is really seeking resolution
• How to avoid being defensive when seeking conflict resolution
• How to uncover truths that lead to better understanding and conflict resolution
• What strategies and processes we need to have in place to support communication and conflict resolution in the workplace
• What businesses should do to get equipped for communication and conflict resolution in the workplace
• and much more

In this episode Raman Sehgal, a recovering marketer who spent his career working on big brands like P&G and Danone as well as fast growing startups, like Ahalogy and TVision shares his insights into developing a strategy for marketing a product. Raman is the founder of 20 Nickels and hosts the following podcasts - Learnings from Leaders, the P&G alumni podcast, as well as Modern Minorities and Quarantined Comics. Insights he shares include:

• Defining what is product marketing 
• Why is product marketing important
• What marketers should do more of
• What is different about a product marketer, as opposed to a traditional marketer
• Raman's view on product marketing duties
• How to create playbook that help build out product marketing strategies that drive predictable revenue
• product marketing examples worth taking note of
• How to make your value proposition exciting enough for customers
• and much more

In this episode, Jamal Reimer, founder of the Mega Deal Secrets masterclass shares his take on enterprise sales definition and mega deals, as well as his perspective on enterprise SaaS sales process and creating mega deals.

Jamal has over over 30 years of experience in sales, was a Strategic Account Manager and top 1% performer at Oracle and is a go to expert in closing mega deals worth more than $50 million. Insights he shares include:

• What is enterprise sales and how is the process different from selling to smaller businesses
• Is enterprise sales right for your startup
• Jamal's take on enterprise sales process and strategy
• What prevents people from making mega deals
• What are the characteristics of reps who are successful and closing larger deals
• How does the mega deal sale process look different from the process used by most other salespeople
• The 5 shifts to big deals in enterprise sales
• How to build alignment within your business to secure mega deals
• How to secure mega deals when you have a fixed-line of products and prices
• How to decide on your pitch and who to pitch
• What Jamal recommends CEO's or executives who aren't usually involved in sales do to help secure deals
• and much more

In this episode, Maura Thomas, shares her experience and observations on how to improve productivity in an organization. Maura is a speaker corporate trainer, author of three books and a contributor to Forbes and the Harvard business and productivity consultant that creates predictable business success by empowering individuals to make the most of their moments and by empowering organizations to unleash the genius of their people. Insights she shares include: 

• Why distraction is an underappreciated problem in most oragnizations
• The role culture plays in organizations to aid productivity or the lack of it
• In what ways are culture and leadership fundamentally intertwined
• How does culture influence the leadership styles that “work” or fail to “work” in an organization?
• Do productivity tools really help
• The four quadrants of attention management
• How to improve productivity in an organization starting with job descriptions 
• How leaders should view, training in relation with attention management and productivity
• What strategies can be used to build awareness of productivity issues and to empower the organization to make change that furthers productivity
• and much more