Predictable B2B Success

In this episode, Luke Szyrmer, an innovation consultant and author of the bestseller - Launch Tomorrow: Take Your Product, Startup, or Business From Idea to Launch in One Day shares how to How to use a product-market fit framework to boost growth. Insights he shares include:

• How to find product-market fit
• Luke's product-market fit framework
• How Luke's product-market fit framework differs from the lean product process
• Why achieve product-market message fit as opposed to product-market fit
• Why we also need to ensure product-owner fit
• How does the hero canvas help understand the customer mindset
• What framework can we use to ensure product-market message fit
• How to prioritize our sources of validation
• How to clearly identify our buying audience and offer in order to launch to success
• and much more

In this episode, Tony Guarnaccia, founder of Results Trained and the author of Small Steps to Grow Profits, shares the keys to the best marketing strategies used by successful companies to grow predictably. Insights he shares include: 

• Why marketing is becoming so difficult today
• The framework that companies can use to audit themselves and thereby identify the gaps in order to, make progress, and generate revenue predictably
• Why most businesses struggle with generating revenue predictably
• How to counter the pressure to start executing instead of verifying a viable strategy first
• How to use the results loop
• How to ensure that your messaging resonates with your potential customers
• How to get your marketing flywheel going
• How to reduce waste in content production and maximize ROI
• How best to think about creating your sales funnel
• How best to build out your marketing strategies
• Why referral systems and programs don't work
• and much more

In this episode, Jake Lynn, a leading authority on telesales shares how to go about building a B2B sales pipeline. Insights he shares include: 

• The difference between telemarketing and telesales
• Where does the sales relationship with a customer end
• How to go about building a B2B sales pipeline 
• How to easily identify those who are ready for the next stage of the pipeline
• How Jake adds value to those in the sales pipeline
• Skills that Jake recommends salespeople develop to deepen relationships virtually
• How personal branding activities like podcasting are key to building a B2B sales pipeline
• Good practices that telesales professionals need to incorporate
• The best ways to measure sales success
• and much more

In this episode, Justin Stephens, CEO of Prospecting Done For You (PDFY), a company that creates prospecting systems that work and nurtures leads into sales calls, shares powerful prospecting and lead generation techniques for 3x growth. Insights he shares include:

• The difference between lead generation and prospecting
• How to determine whether your prospecting techniques work
• The biggest mistake that most companies make with prospecting
• The problem with setting number goals for SDR's and what to do instead
• The questions you need to answer to be great at follow up
• How to figure out what to say to your prospects
• The 18 essential steps to creating powerful prospecting techniques
• What sort of conversion rates you could expect
• How to know when to stop over educating your prospects
• and much more

In this episode, Jessica Rhodes, the founder, and co-owner of Interview Connections, the first and leading podcast booking agency, shares how to be a great guest on a podcast and drive growth. Insights she shares include:

• Why include guest appearances as part of your content marketing strategy
• How to best invest in podcast guesting
• Why podcast guesting should be a long term strategy
• How a media doppelganger can help you figure out who you want to reach and where to find them
• How to monetize podcast guest appearances
• How to decide whether a potential podcast guest opportunity is the right fit or not
• How to decide on a topic to provide excellent value to the show
• How to be a great podcast guest
• How to best pitch a podcast host
• and much more

In this episode, Brian Brown, an entrepreneur who helps businesses create demand and authority for their products and services using video testimonials, shares how to get customer testimonials that boost sales. Insights he shares include:

• What is the problem that most businesses experience in gaining and using testimonials
• How should a company think about customer testimonials in terms of contributing to its marketing and sales strategy
• What are examples of customer testimonials that have driven growth in the B2B space
• How should we go about acquiring customer testimonials
• What client testimonial questions should we ask/ how should we approach interviewing clients
• What buying triggers to incorporate in your customer testimonials
• How to further trust and drive people towards a call to action
• Ways in which marketing case studies with solutions can be repurposed to drive business growth
• and much more

In this episode Allan Langer, author of bestselling book - The 7 Secrets to Selling More by Selling Less and sales trainer shares how we can gain more customers with a website conversion optimization strategy. Insights he shares include:

• How to balance the need to help people with the need to make a profit
• Should revenue be the primary metric for a business
• The best to bring alignment with business objectives 
• How to have sales and marketing provide input into a website that serves customers where they are at as opposed where we would like them to be
• What is the grunt test and does it work in the B2B context
• How to ensure that your message is clear
• How does the StoryBrand framework help craft the message that we are trying to deliver to a potential client? 
• How to include your story brand into your website collateral
• How to frame your product or service as a value proposition
• How to identify parts of your site that could be causing friction in the buying process
• and much more

In this episode, Ana Raynes, founder, and owner of Simplified Impact, a B2B digital marketing full-service agency that focuses on the CEO and lead generation, shares her thoughts on short term marketing strategies vs. long term marketing strategies and how to optimize for both. Insights she shares include:

• Comparing short term marketing strategies vs. long term marketing strategies
• How to optimize for short term marketing strategies and long term marketing strategies
• Why Ana spends a fair amount of time on the client-side
• How would we know when our messaging is right
• How current circumstances have impacted short term marketing strategies and long term marketing strategies
• Ana's twist on an inbound marketing strategy that works well with most of her clients
• How to use short term strategies to fuel long term growth
• and much more

In this episode, Mike Young, the makeover master who works with business owners to discover the real reasons their business isn't working, shares the essential b2b sales pipeline stages for every business to drive growth. Insights he shares include:

• Why businesses fizzle and die
• What business blind spots are and the surprisingly simple solution
• The three issues and reasons companies get stuck or plateau
• The four primary problems that create those three issues to happen in the first place
• How to think about your business image and brand to attract and convert more prospects and convert them into sales
• How to ensure we are optimizing the sales process
• Ten essential B2B sales pipeline stages for every business
• Why working on your brand and your business is never done
• Mike's solution to business goal setting problems
• How to run an audit and discover quick wins in your sales pipeline
• The one area of building a sales pipeline that is crucial for any business
• and much more

In this episode, Joe Sullivan, co-founder of Gorilla 76, an industrial marketing agency, shares his insights into marketing strategies for the business-to-business market. Insights he shares include: 

• Why businesses struggle to find their respective niches
• The impact of the pandemic on Joe's clients
• Why certain companies are doing better than others
• The essential ingredients to a sustainable industrial marketing strategy
• How Joe helps businesses that are struggling with their positioning 
• Should companies view their marketing departments as more of a publishing arm of their business
• How businesses in the manufacturing space deal with aligning their sales and marketing teams
• How to balance quick wins with a longterm sustainable success
• and much more