Predictable B2B Success

In this episode, Jack Born, founder of Deadline Funnel, a company that provides software to convert more of your leads into customers, shares how to market a training course in an authentic evergreen manner. Insights he shares include:

• Are we in danger of going into training courses and summit shock?
• What to focus on when learning how to market a training course
• Jack's thought on authentic evergreen marketing
• The psychological triggers that deadline funnel brings into play when selling a training course
• How using the "results in advance" strategy can help
• How to implement the "results in advance" strategy
• How to create an irresistible offer for your audience
• How the concept of the tactical triangle can help amplify your message
• and much more

In this episode, Lucas Mattiello, founder of Level Up Living, a company that trains leaders to speak with confidence, shares how to be confident in speaking in public and in particular on video. Insights he shares include:

• The biggest problem that business people encounter when talking to their audience on video
• How to be confident in speaking: Secrets to sounding confident
• Stop the negative chatter in your head that drains you
• How to connect with others so you can build meaningful relationships
• How to sell yourself and pitch your ideas with ease and clarity
• How to command the stage with polish and engage any audience anytime
• How to shine on camera and get the attention of your audience
• How to prepare your material so you can speak naturally
• How to connect with the video lens, so your audience feels like you are talking to them.
• Look your best on camera so you can impress your fans and be yourself
• What is the video formula and how can we use it to generate leads
• and much more

In this episode, Stephanie Scheller, Founder of Grow Disrupt, a company dedicated to helping businesses achieve the same success she has experienced in her entrepreneurial journey, shares how to increase accountability in the workplace and encourage employees to take ownership. Insights she shares include: 

• What does business leadership entail
• Why most people don't leave their job, they leave their manager. What does that imply for business leadership
• What do leaders need to change to increase accountability in the workplace and encourage employees to take ownership of their work
• Tools that leaders could use to help improve accountability in the workplace
• Why businesses need to craft their brand stories to resonate with their employees
• How to onboard people the right way to ensure they take ownership of the roles and outcomes
• What leaders need to keep in mind to inspire employees as they make a transition into a new culture
• The key to building trust and accountability in the workplace
• and much more

In this episode, Adam Berguem, Head of Demand Generation for Crayon, shares emerging trends in marketing and sales and ways we can address the gap between marketing, sales, and technology to drive business growth. Insights he shares include:

• What are new industry trends in marketing in 2020
• Top digital marketing trends in 2020
• Issues that businesses encounter in bringing marketing and sales together
• What it means to have an increasingly buyer-centric world
• Is data becoming more valuable than cash from a business point of view
• Should businesses be investing in developing a data flywheel
• How to merge data with the speed of response
• Future marketing trends
• Where do B2B marketing trends in 2020 and the future leave sales
• What distinguishes legendary marketers from the rest
• Perspectives we need to bring to a Business Intelligence (BI) centric world
• and much more

In this episode, Lucas Root, a serial entrepreneur, and business consultant shares how businesses can create predictable business success by equipping their leadership in the right way. Insights he shares include:

• What is failed leadership
• What are the signs of poor leadership
• How do you deal with a failing team
• How should businesses review their strategy
• What is the best way to analyze business failure
• Does equipping potential leaders with skills help avoid most executive leadership failures
• Why a lack of adult skills is the real issue
• What are the most important leadership skills
• What should be included in leadership training
• The must haves in developing leadership programs
• What are the adult skills that people need to acquire? What does mastery over each skillset look like
• What are identifiers or metrics we need to be aware of as we seek to build ourselves up in each skill area
• Good examples of executive leadership we can learn from
• and much more

In this episode, Steve de Mamiel, author of the Mongrel method, shares how sales professionals can use project management principles to scale a business. Insights he shares include:

• Why some companies still use a traditional sales methodology
• Steve's thoughts on unifying sales and marketing
• How does this idea of alignment with project management fit in with an Account-Based Marketing approach
• Should marketing be responsible for revenue in light of Steve's approach to sales
• How can B2B sales benefit from project management concepts
• Does this only suit complex or consultative sales processes
• What ideas do sales need to adopt from project management and why
• How does a project management approach to sales affect your branding strategies
• What are the relevant traits of a good project manager that a sales manager should possess
• How to bring about buy-in to a new sales approach within the organization
• and much more

In this episode Paul Klein, founder of paulklein.net, shares insights into how you can use a price positioning strategy to grow your business.

Paul is a business consultant and entrepreneur who helps executives leverage their expertise to start and scale a 7-figure consulting business. Insights he shares include:

• How a business should position its brand
• Why we should set our prices to match the perception of the brand
• How companies can use a price positioning strategy
• Should your business be offering customized pricing
• How a price positioning strategy furthers a customer-centric focus
• How a value conversation can help your price positioning strategy
• How your competitors can influence pricing
• How to demonstrate value associated with your price tag in a proposal
• How best to use scarcity to encourage urgency in making a purchase
• How to use anchoring and options in your pricing strategy
• Why you need a high degree of personal resilience to find success with your price positioning strategy
• Why you should review deals that have been won and lost
• and much more

In this episode, Catherine B Roy, business coach and author of "Live from Your Heart and Mind", and founder of LHM Media and LHM Academia shares nine powerful essential elements for a strategy to avoid business failure and maximize your potential to create predictable growth. Insights she shares include:

• Why companies don't know the rules of the game
• Why Catherine believes that most companies don't have a strategy to avoid business failure
• The marketing elements that have a vital role to play in scaling your company
• Why focus on customer segments as opposed to customer profiles or avatars
• Nine powerful elements that companies with successful business strategies hone
• Catherine's advice to startups and how they can build an audience
• The critical area to focus on when growing your audience
• Essential elements you need to cover in your research phase
• How to set up your channels the right way
• Why use social media to develop your content and messaging as opposed to your website
• and much more

In this episode, Nathan Hirsch, co-founder of Freeup and Outsource school, shares creative ways to retain employees to scale your company. Insights he shares include:

• The difference between an employee and a virtual assistant (VA)
• How to approach recruitment to scale your business
• How to interview candidates to find people worth retaining
• Creative ways to retain employees
• How to factor in an employees personal ambition and goals into your employee retention plans
• What we need to keep in mind when hiring experts
• Aspects of communication that employers often get wrong
• How to get to know individuals even in remote work scenarios
• How to address issues around clarity with expectations and performance
• What you need to look for in every VA you hire
• The mistake most companies make in hiring VA's
• Tools that Nathan recommends to enable hiring and retaining of employees
• and much more

In this episode, Cat Bradley, founder of SewEthico.com, (a company that helps businesses grow their online visibility through SEO, content, and enterprise-level customer analysis), shares how you can build out a customer-centric marketing strategy with enterprise-level customer analysis. Insights she shares include: 

• How experiences with non-profits shaped Cat's marketing perspective
• Why customer analytics is key to your customer-centric marketing initiatives
• What is customer analysis
• Benefits from investing in customer analysis
• Why owning a problem helps create a movement
• Could all customer problems result in a movement
• The best thing that businesses can do to be customer-centric
• How to conduct a customer analysis
• Can you automate customer analysis or is it best to use a high touch approach
• How to apply the data to your marketing strategy and initiatives
• and much more