Predictable B2B Success

In this episode, Chris Goward, founder and CEO of Widerfunnel, the Go Digital Group and the author of "You Should Test That!" shares his lessons on creating dramatic business improvements by developing a culture that looks to improve user experience for customers. Insights he shares include:

• What got Chris started on the journey to improve user experience for customers
• What experimentation as a methodology means
• The observed mistakes marketers make today
• What's driving the change to improve user experience for customers
• Chris's perspective on what it takes to grow a business
• What is the infinity optimization process as a framework
• How to use the infinity optimization process to help build and implement experimentation in businesses
• How to apply testing to non-revenue areas of a business
• How to factor in emotion into your marketing
• and much more

In this episode, Melissa Schneider VP of Product Marketing & Marketing Operations at GoDaddy shares her observations on strategic adaptability for businesses in light of COVID. Insights she shares include:

• What is strategic adaptability
• Godaddy's survey of small to medium-sized businesses
• Observations on businesses' ability to adapt to a changing business environment
• How to create a competitive edge
• Sustainable competitive advantage examples worth noting
• Hallmarks of sustainable businesses that have learned to adapt to changing circumstances
• Why preselling to build influence with your prospects is vital
• The challenge for bigger businesses with strategic adaptability
• How change affects a business's product messaging
• Product messaging examples that work 
• Product messaging framework that can be used
• and much more

In this episode, David Krieger, CEO of Sales Roads, a company that helps create predictable prospecting programs through outsourced sales solutions shares proven B2B sales strategies and tactics to drive your revenue. Insights he shares include:  

• What is the meaning of B2B sales
• Why is B2B sales hard and how to handle it with an outsourced solution
• What is a B2B sales strategy
• Why run a survey of SaaS selling in the COVID economy
• Key findings around B2B sales strategies and tactics from the survey
• The most commonly used channel for outreach 
• How B2B sales strategies and tactics have been impacted
• How to succeed in B2B sales
• The best B2B sales technique
• What needs to change in the way we approach B2B customers
• What needs to change in the way sales teams work internally
• and much more

Discover more at - https://www.sproutworth.com/b2b-sales-strategies-and-tactics-drive-revenue/

In this episode, Andrew Tarvin, the world's first humor engineer and founder of Humor at Work shares his thoughts on using humor in business communication. Insights he shares include:

• Why Andrew left P&G to start Humor at work
• Why is humor important in business communication
• What are the potential downsides of using humor in business communication
• What are key opportunities and threats of using humor in business communication
• Can humor be used to persuade more effectively
• From a sales point of view does humor work best as a top-funnel technique?
• How to ensure that humor aligns with your brand identity
• What if you can’t joke about what you’re selling
• Let’s say I run a brand that has never used humor in content marketing before. How do I start
• Can humor be used to elicit more feedback and insight into a customer's experiences
• and much more

Brenden Kumarasamy, founder of Mastertalk a YouTube channel, helps purpose drive entrepreneurs master their communication skills and share their ideas with the world. In this episode, he shares his insights on how to make a successful sales pitch that persuades more effectively. Insights he shares include:

• How do you write a sales pitch for an interview
• Why is a sales pitch important
• What are some good sales pitch examples
• What do we need to do before we even begin crafting our sales pitch
• Is it better to pitch first or last
• How to gain confidence before a presentation? Does practice make perfect, what are the best ways to perfect the pitch on our own
• What makes a good pitch? What do we need to keep in mind when crafting a sales presentation or pitch
• How do you end a sales pitch
• What should a sales pitch presentation include? What makes for a persuasive presentation
• What do most people do wrong in their presentations
• What do we need to be conscious of when making virtual presentations
• How can better prepare to present as a group
• What other factors do we need to keep in mind

In this episode, Stephan Meyer, a business psychologist with 25 years of experience in change management and digital transformation shares insights from his PhD research on radical change management frameworks that drive growth. Insights he shares include: 

• What is change management
• The problem with current change management frameworks and why they don't seem to stick
• Does radical change need to be synonymous with change management
• How Stephan's research addresses the problem of radical change and provides a framework that has a better chance of working
• What is the sacred cow framework
• How can a decision-maker determine if it is time to make a radical change
• Essential steps in implementing change management frameworks
• Essential steps in leading radical change
• and much more

In this episode, Jonathon Hensley, CEO of Emerge Interactive, a digital product consulting firm shares his thoughts on developing a customer engagement strategy for online brands. Insights he shares include: 

• Why most businesses get strategy wrong
• Why customer engagement is a key part of a digital marketing strategy
• How to distinguish and define customer engagement and user engagement
• The key principle that is required to increase customer engagement
• The role alignment plays in increasing customer engagement
• How to develop a customer engagement strategy
• How to ensure that the business has a common language and understanding to increase customer engagement
• How to deliver a truly omnichannel experience based on empathy
• Should we ditch the sales funnel
• How to use user flows to identify key attributes and behaviors to drive better customer research and thereby increase customer engagement
• and much more

In this episode, Filip Zolata, CEO of MAOIO, a full-service digital agency that helps clients with automation processes and shaping their complete digital presence shares how to create referral businesses and examples of effectively doing so without any tools and incentives. 

• Why integrity places a key role in referral businesses
• How Filip's networking process leads to referral business
• How to build a knowledge bank of experts to serve your future customers
• How Filip manages a growing customer base while keeping in touch with each of his customers
• How to identify and nurture your best customers
• How to act on positive feedback and on negative feedback
• How to filter out bad customers early on in the process
• Referral agreements - do they have a place in referral businesses
• How to nurture clients who no longer need your business
• Why Filip doesn't have a sales team
• The tool that Filip uses to keep his agency ticking 
• and much more

In this episode, Jono Bacon, a community strategy and collaboration strategy consultant, and the author of "People Powered" shares his best practices on how to build an online community. Insights he shares include:

• How Jono first come to realize the power of community
• Are some businesses better suited to creating communities than others
• Is building a community is a key part of generating business referrals
• Should communities serve the business that creates them
• How should we approach community building and how should we define success
• How to build a community best practices
• Why build carefully curated journeys for community members
• How to mobilize a community
• The first steps for building and integrating a community into an existing organization
• How to balance offering rewards with building real loyalty
• Can online communities move beyond the bounds of the internet and out into the real world
• What kind of time and effort do brands need to put into managing their communities
• The role that leadership plays in community management

In this episode, Matthew Gessler, with over 20 years of experience practicing executive-level UX strategy, user experience, design, and management shares how to create a UX strategy roadmap that continually delights customers. Insights he shares include:

• What is a UX strategy roadmap
• What are the benefits of creating a UX strategy roadmap
• What are signs of a bad roadmap
• Is a culture change often required within organizations in order to implement UX improvements that impact a bottom line
• Do UX roadmaps need to be agile?
• What does a good UX strategy roadmap look like
• How to co-relate emotional experiences with business objectives
• How to take a proactive approach to create a UX strategy roadmap
• What difficulties do we need to account for when planning the design phase
• How to uncover hidden design tasks
• and much more