Predictable B2B Success

In this episode, Ben Baker, founder of Your Brand Marketing (an employee engagement firm) shares how we can write a powerful brand story that boosts referrals. Some insights he shares include:

• How companies get employee engagement wrong
• Is employee advocacy a subset of internal marketing
• Who needs a personal brand story and why
• How to write a brand story
• The biggest mistake people get wrong with crafting a brand story by using the hero's journey formula
• How to write a brand story and repurpose it
• How can you factor your brand evolution into writing your brand story
• How to get customers to tell a version of your brand story
• Are brand stories driven by personality
• Is their truth to the saying that customers must buy into the story not just the product
• Examples of companies sharing great brand stories
• How to help a company, discover and create their brand story assuming that they've already got their mission and vision
• How to persuade customers and vendors to be interviewed and gain their perspectives
• What could businesses do to create a quick win and prove to their leadership that is worth investing in
• Why brand story resonance is important
• How to reiterate and reinforce the brand story at various touch points

In this episode, Ian Peterman, founder of the Peterman Design Firm (named one of the top design and branding firms in the USA) shares how to create a powerful cohesive branding experience and the ways in which businesses can resolve the differences between their branding experience vs customer experience to boost business growth. Insights he shares include:

• Why most business don’t understand the branding experience vs customer experience
• Why branding is so important even for startups
• What a branding experience encompasses
• How to measure the impact that branding experience has on other parts of their business
• How Ian defines cohesive branding
• When businesses realise that there is break in the cohesive branding experience and user experience 
• How to best resolve the differences between branding experience and user experience
• How to find quick wins in the process of resolving the differences between branding experience and user experience
• How best to resolve account based marketing differences in the brand experience and user experience
• The place for offline experiences in conjunction with online experiences
• 8 powerful areas you need to look at for a cohesive branding strategy
• Why branding and user experience is more important in nurturing and retaining customers
• The one area that businesses producing physical products miss in resolving the differences between branding experience and user experience
• and much more

In this episode, Mark Terrell, an experienced coach and entrepreneur shares how we can use motivational maps to motivate employees. He also shares how to make leaders and communication amongst teams more effective. Insights he shares include:

• How would you define a reluctant leader
• How would you define motivational maps
• How would a business use motivational maps to achieve predictable B2B success
• Can employee motivation and people development be seen as indicators of business growth
• How can motivational maps can help those who have been thrust into leadership but not really equipped for their new role
• What are the nine motivators that you could find in your team/organization
• How you can use the 9 motivations to motivate your employees
• How teams can use it to give feedback as to what motivations they see in you
• How to identify motivational gaps in the organization
• How motivational maps be used to impact customer experience and customer service quality
• The mistake that most businesses make in implmenting motivational maps. 
• and much more

In this episode, Virginia Nussey, the director of marketing at Mobile Monkey a Facebook messenger marketing solutions provider partner, shares tips on creating a chatbot marketing strategy that can powerfully boost sales. Insights she shares include:

• What is a messenger chat bot
• Are chatbots a good fit for any business?
• Are chatbots an enabler for on demand content?
• How to build a chatbot marketing strategy to drive conversions
• The psychological triggers we need to include in chat bot conversations
• How to approach chatbot design
• What some companies do better with their chatbot marketing strategy than others
• Mobile Monkey’s north star metric
• The factor that contributes to Mobile Monkeys predictable success
• and much much more

In this episode, Daniel Glickman, CMO of wave.video, an innovative video solution for creators and small businesses and author of two books - Personalize This and Disrupt That, shares how we can use influencer video marketing to boost business growth. Insights he shares include:

• What has fueled wave.video’s growth in the past few years
• Why startups and established companies should use influencer video marketing in their growth strategy
• Why influencer video marketing is perfect for brand growth
• What holds people back form using influencer video marketing
• How to incorporate agility in your influencer video marketing strategy
• The essentials to a well develop influencer video marketing strategy
• The best ways to bring a potential influencer onboard and develop a campaign
• Can influencer video marketing disrupt a marketplace
• Should influencer video marketing and content be created for all parts of a marketing funnel?
• What we need to add to videos we create to tap into the audience’s interest and emotions
• Can influencer video marketing make a difference to retention rates
• The pitfalls that companies should avoid as they develop influencer marketing campaigns
• Influencer marketing trends to look out for
• and much more

In this episode, Alban Brooke, Head of marketing at Buzzsprout (a podcast hosting platform) and host of the podcasts “Buzzcast” and “How to start a podcast” shares how to promote your podcast. Insights he shares include:

• What most businesses misunderstand about podcasting
• The best way for B2B companies to approach podcasting
• How to approach monetizing a podcast
• How B2B companies should brand their podcast
• How to build your podcast audience and grow the know, like and trust factor
• The best ways to leverage podcasts for promoting your business
• How to promote your podcast - key areas to keep in mind
• How to approach podcast SEO
• Is it best to include a podcast transcript
• Why content repurposing can pay big dividends
• How to approach the issue of making your podcast as accessible as possible to as many listeners as possible
• How to use social media channels to increase visibility of your podcast content
• Is your audience be experiencing podcast shock if so how to handle it
• and much more

In this episode, Marko Pavicic, shares how he uses a scientific process that integrates neuroscience and LinkedIn to help video agencies scale and become seven figure businesses. He also shares how you can build a predictable yet consistent flow of leads and clients with $0 in ad spend. Insights he shares include:

• What is a superpower and how you can discover yours
• How to use neuroscience to boost your lead generation on LinkedIn
• How to best change your LinkedIn profile once you know your superpower
• How to position yourself on LinkedIn to encourage collaboration opportunities
• How reach out to people with superpowers that are different from yours
• How to save time by automating the process of outreach
• How to build out your referral engine
• How to leverage content to scale your visibility on LinkedIn and outside of it
• What to do if you are not getting much engagement with your content
• and much more

Read more - https://www.sproutworth.com/lead-generation-on-linkedin-with-neuroscience/

In this episode, Lubna Forzley-Badr, founder of Stories.ae and marketing director of Mumzworld.com shares how to use storytelling in business to fuel growth and bring about transformation from within the business. Insights she shares include:

• Why start with the why of your business
• The principles of parent based leadership which ground good storytelling
• The foundations of creating a great story in business
• Why sharing knowledge is a key part of storytelling
• How to inject humour into stories wisely
• The 7 story archetypes and how they can dramatically improve your marketing and fuel growth
• How to make business storytelling awesome
• How to gear your stories towards brand awareness and engagement
• How to use social media to share your story and identify with your future clients
• How to go about creating a movement
• How to add an appropriate call to action to your stories
• and much more

In this episode, Dr. Jeff Spencer, who has been at the forefront of human performance and achievement for over 40 years and has coached, mentored and been the Cornerman to some of the world’s highest achievers from Fortune 500 leaders to Gold Medal Olympians, shares 10 powerful steps to create a winning mindset for business growth. Insights he shares include:

• What is a champion's mindset
• The ‘calling’ that changed the course of Jeff’s life 
• How can preparation make your biggest challenges seem easy
• Should you invest in a cornerman, coach or mentor to create a winning mindset for business growth
• Why should you embrace the process rather than the result
• How does taking a smart inventory help you to achieve your goals faster
• Why setting the RIGHT goals are essential to massive success and how do set them
• The difference between the human mindset and the Champions mindset
• How to master the process of developing the ‘Champion’s Mindset’
• How does producing excellence honor your potential
• Why do we always need to be evolving towards our biggest future 
• The Champion’s Golden Rule
• The 10 steps to achieve your greatness
• PLUS: How to determine your legacy statement 
• and daily rituals you need to perform to create a winning mindset for business growth

In this episode, Steve Sims, founder of Bluefish.com a luxury concierge company and author of the book - "Bluefishing – the art of making things happen", shares how you can develop a powerful referral marketing strategy that continues to pay dividends to your business growth. Insights he shares include:

• How he defines a referral marketing strategy
• How to gain referrals the right way
• Why referral marketing is the ROI of relationships
• How to embed utility in a referral strategy based on relationships
• The secret to creating viral content
• Why social platforms are not social
• Why you should invest in podcasting as part of your referral marketing strategy
• How to use public speaking opportunities to build your audience and connections
• and much much more