Predictable B2B Success

In this episode, Nelson Bruton, President and Co-Owner of Interchanges.com, shares insights into how to use live chat lead generation to fuel business growth. 

Interchanges.com is a Florida based digital marketing company that has generated over $1.4 billion in revenue for their clients by helping businesses to increase conversions using live chat support. Insights he shares include:  

• How to approach lead generation
• Why consider using a live chat lead generation strategy
• Considerations that businesses need to keep in mind when implementing live chat
• How to use live chat so it aids and not disrupt a customers buying process
• The one thing you need to do before deploying live chat on your website
• How to develop a live chat lead generation strategy
• Why manning live chat 24/7 can be a challenge and how to address the issue
• Pre-requisites for a website before deploying live chat
• Where live chat sits in the mar-tech stack
• What ROI you can expect from using live chat for lead generation
• and much much more

In this episode Emilia Chagas, co-founder & CEO of Growthhackers Workflow (formerly known as Contentools.com which is a content marketing platform that helps marketing teams plan, create, distribute and analyze online content) shares how you are best able to drive growth with a proven content marketing strategy. Insights she shares include: 

• How to match content with revenue or actual sales
• The content challenge that most businesses face
• What content managers, relationship managers or partnership managers have in common
• The essential elements for a content marketing strategy
• How to map out what content we already have in place to maximise the reach and engagement with your target audience
• How to bring a growth mindset to content creation and content marketing
• Good tools to automate content marketing
• How to maintain the consistency and quality of content for the long term
• Is there a role for episodic content
• and much much more

In this episode, James Mulvany, founder of Radio.co a live streaming and radio management platform and Podcast.co a platform for publishing and distributing podcasts shares how he uses podcasting to help brands and entrepreneurs tell their story. Insights he shares include:

• Why use podcasting as a business development strategy
• How should businesses in the B2B space look at podcasting
• How to use podcasts to target future customers as part of your business development strategy
• How increase the visibility of your podcast
• How to provide value during the podcast process to acquire the account or customer
• Can you use podcasting as a customer acquisition strategy if you are taking an Account Based Marketing (ABM) approach?
• How can you use a podcast episode to acquire similar customers or more ideal customers
• What do you need to keep in mind in taking the conversation from a podcast to getting referrals or them on board as a client
• and much more

Discover more at https://www.sproutworth.com/podcasting-as-a-customer-acquisition-strategy/

Chief churn crusher and churn consultant to growing B2B SaaS companies, Anita Toth, shares proven customer attraction techniques that will help build better customer experiences and fuel your business growth. Insights she shares include:

• The best place to start in crafting a compelling customer experience that attracts your ideal clients
• Why you should interview customers 
• What's missing in all the data that most companies acquire
• How to find the best people to interview your customers
• How to get your team on onboard with implementing customer attraction techniques
• The best ways to collate knowledge and insights from customer experiences
• The best frequency for data reviews and implementation
• The best ways to build trust with your customers and future customers
• How get data from churned customers and build better customer experiences

and much more

Discover more at - https://www.sproutworth.com/proven-customer-attraction-techniques/

In this episode, Nikki Elbaz, founder of nikkielbaz.com and unmassmarket.com shares the secrets to data-driven onboarding email sequences that get more products in more pockets. Insights she shares include:

• What businesses don't know about email copy and how it can fuel their brand marketing
• How to decide on which is best - long emails or short emails
• What place does email still have in onboarding people on to SaaS products
• How to structure your onboarding emails
• How to determine the best email frequency and set the right expectations
• Onboarding email best practices you need to drive business growth
• PLUS: How to test and optimize your onboarding emails

and much more.

Learn more at - https://www.sproutworth.com/onboarding-email-best-practices/

Steve Jobs said, “If you really look closely, most overnight successes took a long time.” This is true for any business. Most successful founders and entrepreneurs bootstrap a business, and go through a lot before they come to the attention of the public.

In this episode, Aaron Crewe, CEO of Novi Digital (which is a platform that sources both agencies and consultants to deliver services to clients) shares his lessons learned from bootstrapping his business for sustainable growth. Insights he shares include:

• How to bootstrap a business by building a plan around a budget rather than around your wishes
• How to create content that people can relate to
• The number one priority in bootstrapping a business that most people ignore
• Why selling services is easier than selling products
• Why you should start in a big market and find your niche within it
• The one resource you need to leverage to bootstrap a business and grow your sales pipeline
• and much much more

In this episode, Francis Brero, Co-founder and CRO of MadKudu, shares how you can leverage data from your campaigns and customer interactions to improve your B2B marketing funnel output. Insights he shares include:

• Why is the traditional MQL model limited and how to create a better B2B marketing funnel?
• How should a business qualify accounts as potential leads,
• How to use data to adjust the way you build a customer experience for leads?
• How to leverage champions in organizations who can drive the adoption and procurement process internally?
• How young companies can leverage data without investing in expensive tools to gain quick B2B marketing funnel wins
• How to fastlane your best prospects from interactions like filling out a webform? 
• How to maximize ad revenue by educating platforms like Facebook on what constitutes a good conversion from our campaigns?

In this episode Adam Sands, CEO and founder of Roofing Business Partner shares how you can use a Facebook marketing strategy to predictably grow your business and dramatically improve your ROI. Insights he shares include:

• How to create a lead generation process that positions you as an authority in your industry
• Why use Facebook as opposed to other platforms
• How to use top of funnel videos for an effective B2B Facebook marketing strategy
• How to create engaging videos for your Facebook marketing strategy that captures your target audience’s attention
• How to get your target audience to self-identify in order to continue marketing to them
• How to deal with people’s objections through your Facebook marketing strategy
• The best ways to retarget your audience offline
• Plus how to use an offline retargeting pixel to boost your Facebook marketing strategy results

In this episode, Mike Rhodes, the founder and CEO of WebSavvy shares insights into using a profitable Google AdWords strategy to drive your business growth. Insights he shares include:

• The one strategy that drives business growth for WebSavvy
• How a business should decide if a Google Adwords strategy is worth investing in
• How to decide the best channels to remarket to your visitors
• How to reduce the learning curve when crafting your Google AdWords strategy
• How to remain profitable with your ad campaigns
• How to run ad campaigns for cheaper
• What you can learn from the competition and how to create wins despite their efforts
• Why you need to pay attention to machine learning and how it will affect your Google AdWords strategy
• Why you should think about your business as a data business to achieve your business objectives
• How to differentiate your business when the playing field is levelled because of AI and data (irrespective of your Google AdWords Strategy)

In this episode Liam Martin, co-founder of Time Doctor and the Running Remote conference shares how he crafts a SEO marketing strategy to boost your business growth. Insights he shares include:

• What marketing strategies have fed the growth of Time Doctor
• Why you need to build a referral marketing engine
• What does it look like to make a product that is incredibly user friendly and sharable
• How to make your product more viral
• How to use review sites to improve your SEO marketing strategy and the potential virality of your product
• How Liam brings focus to his SEO marketing strategy to drive business growth
• How to approach keyword research to feed your SEO marketing strategy
• How to develop a link building strategy that yields ongoing dividends
• How to layer retargeting onto the overall content and SEO marketing strategy to grow your business
• Why YouTube provides an opportunity for your business
• How Time Doctor prioritises content for publishing
• How Liam sold out tickets for the first running remote conference within six months of launching
• Why take advantage of the tactical and strategic advantages of going remote

Discover more at - https://www.sproutworth.com/how-to-craft-a-seo-marketing-strategy-to-boost-your-business-growth/