Predictable B2B Success

In this episode, Casey Sullivan, CEO of Bookafy shares how he leverages a product-led growth strategy to boost his company’s results and growth. Insights he shares include:

• Why a focus on product development has helped them
• The traits that have made them a successful product-led growth company
• The key channel for their product-led growth marketing
• How Casey finds team members with skill sets that complemented his
• Why you should prioritize more self-service funnels and training before making new hires in customer-facing roles
• Why you should consider starting a reseller program
• How Bookafy has a viral effect and prompts users to share it with others
• Why you should prioritize the user experience above all else
• How to let customer requests drive growth-related initiatives
• How to use feature requests as a competitive advantage and set out your roadmap.
• Why paywalls should not appear until the customer has seen real value in your product
• How Bookafy drives free trial sign-ups

Discover more - https://www.sproutworth.com/how-to-leverage-a-product-led-growth-strategy/

In this episode, Thibaud Clement, CEO of Loomly shares how to fuel growth with a social media marketing content strategy. Insights he shares include: 

• Why Thibaud chats to at least 100 customers a day.
• How to make sense of all the information and requests customers send your way
• Why Thibaud launched Loomly depite the intense competition in the social media marketing space. 
• What makes for a successful social media marketing team
• Why original content is the only way forward for a social media marketing content strategy
• How to identify the types of content that will produce a positive ROI
• How highly regulated industries can best make use of social media marketing content without harming their brand.
• Why responsiveness cannot be ignored in your social media marketing content strategy
• How to enter and scale advertising on social media
• Loomly's north star metric
• How Loomly deals with churn
• How to determine whether you should invest in customizing content for client acquisition

Discover more - https://www.sproutworth.com/how-to-fuel-growth-with-a-social-media-marketing-content-strategy/

In this episode, Connor Gillivan, co-founder of FreeeUp shares how they craft positive customer experiences with a growth marketing mindset. Insights he shares include:

• How to ensure your customers get a positive customer experience
• FreeeUp's north star metric
• What has contributed the most to FreeeUp's growth
• How to develop a marketplace while ensuring you have adequate supply and demand. 
• How to develop a referral program based of positive customer experiences that continues to drive business growth
• How podcasts can drive up business growth and co-marketing opportunities
• How FreeeUp proactively ensures a great customer experience for its clients

In this episode Amy Wood, founder of Content10x shares insights on how to repurpose content to drive business growth including:

• What matters most with content marketing
• How to make your content go further by repurposing it
• The reason most businesses struggle with effective content marketing and repurposing content
• How to repurpose content so it engages your audience and reaches new audiences
• How to repurpose content so it is consistent with your branding guidelines
• How to gain SEO value when you repurpose content
• How to approach repurposing content when starting out
• Good practices to abide by when you repurpose content
• Metrics to measure your content repurposing efforts

In this episode Ryan Robinson, content marketer for Close.com and editor in chief of ryrob.com shares his insights into content promotion. Insights he shares include: 

• How businesses can build relationships in a natural win-win way
• How Ryan has been able to pick up lucrative opportunities with big name companies
• His 80/20 approach to content marketing
• The best approach to promote content on social media
• What results businesses are looking for
• How Ryan positions himself in the industry
• Why Ryan doesn't care for the hub and spoke SEO model
• How to get featured on major publications
• What in the content marketing space has helped create predictable success at Close.io
• The best ways to use webinars to drive engagement and sign ups
• The metrics Close.io focuses on to inform their content strategy

Discover more at - https://www.sproutworth.com/content-promotion-to-drive-business-growth

In this episode, Jose Cayasso (Caya) CEO and Co-founder of Slidebean shares his perspectives on Slidebean's growth and the factors that have paved the way for the company's success. Insights he shares include:

• The growth factor that has helped with Slidebean’s growth consistently over the years
• How video content can fuel engagement with your ideal audience
• What most businesses get wrong with their video content
• Slidebean's approach to producing video content and how you can use it
• Lessons learnt from their most popular video content
• How Slidebean tracks conversions and uses calls to action in their video content
• Why Slidebean isn’t focused on email marketing
• Slidebean’s approach to investing in SEO and content
• The hardest struggle Slidebean has had to contend with on an ongoing basis
• What the future of Slidebean looks like

In this episode, Yurii Veremchuk, Head of the Business Growth team at Woodpecker.co shares insights into reaching out to future clients and clients to scale business growth. Insights he shares include:

• The essential technical aspects of cold outreach campaigns that most people tend to ignore but could cripple campaigns.
• The best ways to reach your target audience while making the best use of different channels that exist today.
• How to automate processes that allow for business development reps to focus on building lasting, human-to-human business relations.
• The best practices for cold outreach.

In this episode, Andrea Fryrear of Agile Sherpas dispels common misunderstandings around agile marketing and shares how you can use it to drive business growth predictably. Insights she shares include:

• How to approach agile marketing when starting out?
• How is agile marketing any different from growth marketing?
• How can agile marketing be applied in a B2B context
• How to iterate and test with agile marketing
• Can agile marketing be effectively used by smaller teams and individuals or just enterprise teams
• What are critical elements to ensure that the process works when using hybrid agile methodologies?
• How to handle teams when using agile methodologies

In this episode LinkedIn trainer, Kylie Chown shares insights into developing a powerful LinkedIn strategy for business. Insights she shares includes:

• The problems most businesses face when engaged in LinkedIn marketing
• How best to leverage publishing content on LinkedIn
• How to develop a proactive LinkedIn strategy for business
• The best way to scale your LinkedIn strategy for business

In this episode Cary Richards of infostack.io shares how he uses a product bundling strategy to grow his email list of engaged subscribers and to drive business growth. Insights he shares include:

• How partnerships have helped Cary scale his business.
• The critical ingredient to forming partnerships that support a product bundling strategy.
• Why a product bundling strategy also helps grow an engaged email list.
• How to combine a membership site and product bundling strategy to drive business growth.