Predictable B2B Success

In this episode Emma Lo Russo, CEO of Digivizer shares how we can tackle global growth challenges with a data driven yet people centric approach. Insights include:

• Emma's perspective on why businesses need to take a data-backed approach to strategy.
• The need to associate numbers with individuals to better tell their stories.
• How privacy and GDPR laws impact the collection of data.
• How Digivizer builds relationships with their customers at scale.
• Why a people strategy is essential for global business growth.

In this episode, Sonya shares how to address the challenges of focus and growth marketing in businesses with a simple 3x3 implementation grid including:

• A simple implementation grid to facilitate decision making around specific growth marketing tactics.
• How to use the implementation grid to speak to each of your customers and amplify your growth marketing tactics potential.
• How to be sales focused while authentically share your passion, and connecting with customers.
• A special offer to attend the DMDU 2019 conference.

In this episode, we talk to Ethan Beute, VP of Marketing at BombBomb.

He shares how to address 3 key challenges most B2B companies face in building better relationships via the creation of experiences that engage your target audience:

• How to effectively build the know, like and trust factor while being focused on business objectives.
• How to persuade with psychology and influence.
• How to best use video for interactive exchanges and in relating your brand story.

In this episode, Justin Kwong, founder and CEO of ISM, shares how to overcome 6 main hurdles to disruptive marketing that most businesses face:

• How the best disruptive marketing practices start with solving your own problem.
• How to identify competitive weaknesses.
• Zeroing in on where your audience hangs out.
• When and how to humanize the brand.
• Building a culture around creating awesome customer service and customer experiences.
• Looking for customer success in customers narratives.

In this episode we talk to Rich Rose, Head of Client and People Experience at LegalVision.

He shares how to address 4 key challenges most businesses face in improving customer experience for business growth:

• How to change mindsets within the company.
• Why people are at the core of customer experiences and how to really understand the customer experience.
• How to improve the employee experience within the business so it positively improves customer experience.
• What metrics a business should focus on to radically improve customer experience.

In this episode we talk to Preston Lee, Founder of millo.co.

He shares the best ways to address 5 key challenges businesses face with their podcast sponsorships:

• How to position your business to get the attention of potential podcast sponsors
• How to offer value in exchange for podcast sponsorship
• How manage your growing list of relationships
• How to use cold email outreach to secure podcast sponsorships
• How to do outreach when you are getting started with a podcast

In this episode, we talk to Elle Woulfe, VP of Marketing at PathFactory. 

She shares how B2B brands can tackle 5 key buyer enablement challenges:

• How to build and motivate great teams to future proof your business
• Why B2B businesses need to provide consumer experiences to engage their audience
• Why buyer enablement needs to go beyond account-based marketing
• How to provide personalized content experiences to both anonymous and known users
• How to better architect buyer enablement with the marketing technology you have

In this episode we talk to Brett Trainor, Principal at Point B.

He shares a 3 part playbook that B2B businesses can use to scale their business:

• Finding product market fit on an on going basis
• Developing your go to market strategy
• Finding and retainig the right people to scale business growth