Predictable B2B Success

In this episode, Jon Ferrara, CEO of Nimble shares how you can easily build your company brand and scale a business without spending a dime on advertising. Insights he shares include:

• Why is the need to connect with people in B2B businesses at scale important
• Why you need to sell people a better version of themselves
• How the art of follow up and following through is critical in being able to build relationships that scale a business
• How to capitalize on a blue ocean opportunity that exists today for all businesses
• What it means to be able to find conversations that are relevant to parties involved in a conversation
• How to personalize your email communication effectively
• How the five F’s of life can help you quickly find common ground with your prospects
• How good customer experiences originate from inside of a business brand
• Why it is important to segment people in your CRM and not just your marketing automation in order to scale a business
• How Twitter lists can help build leads for your business
• How to engage people over email over a few interactions in a way that doesn’t annoy them
• Why less than 1% of the 225 million global businesses that exist today use a CRM
• How to use principles that have stood the test of time to find partnership deals that allow businesses to scale
• How the five E’s of social business can help position you as an expert in your industry and scale a business
• How to measure the depth of your relationships while scaling a business

Discover more at - https://www.sproutworth.com/how-to-easily-build-your-company-brand-and-scale-a-business/

In this episode, Kris Ruby, CEO and founder of Ruby Media Group shares how you can drive your B2B marketing results with 9 power public relations campaign steps. Insights she shares include:

• The best way to approach setting up a plan that drives marketing results
• Where a PR plan fit into your broader B2B marketing strategy
• How to make sure your public relations campaign steps and PR strategy succeeds with defined KPI’s & ROI
• PR plan templates to help with tracking and monitoring the progress of your campaign
• The 5 ways to ensure PR plan enhances your brand positioning
• Why prospects interested in PR services need to understand how a PR firm works before they are ready to develop a PR plan and effectively work with an agency
• How to reach your target audience in digital platforms through PR
• How to handle coordination with a PR professional that is external to your organization
• How to maximize SEO value from PR related content and placements
• Why personal branding is key to getting your future partners and audience to pay attention to your business
• PLUS: How to distribute your content and press placements after coverage has been secured
• And the answer to “What is a good place to start for those who are uncomfortable with putting themselves on camera?”

Discover more at - https://www.sproutworth.com/9-public-relations-campaign-steps/

In this episode, Dionysia McPherson, co-founder of Paperform shares how to drive growth with a UX design process that is customer centric. Insights she shares include:

• Why is a UX design process important
• How to understand the user and your brand
• How to conduct user research
• Why user research is so important
• Whats involved in user research
• How to design a minimum viable product (MVP)
• How to analyse data and customer journeys
• How to conduct user testing
• The best ways to conduct UX implementation and analysis to meet customer expectations

In this episode, Barry Speilman VP of marketing at Sixgill, a cyber security firm shares how he uses events and trade show marketing strategies to fuel business growth. Insights he shares include:

• How to market to enterprise and government clients 
• How to market so as to ensure a continual supply of leads
• How Sixgill uses content marketing to nurture leads
• Why they advertise their webinars given the clients they target
• How to use influencer marketing for events to fuel growth
• How to decide what sort of budget to allocate towards events and trade show marketing to gain an ROI
• How to decide whether boosting brand awareness takes priority over generating leads in your trade show marketing strategy
• Who you need to take along to execute on your trade show marketing strategy
• Barry’s perspective on whether public relations is a separate specialty or a skill set in a broader digital marketing context
• The role of employee advocacy for trade show marketing strategies and lead nurturing

Discover more - https://www.sproutworth.com/how-to-use-trade-show-marketing-strategies-to-fuel-business-growth/

In this episode, Michael Haynes, a B2B customer and marketing strategy specialist and author of the book Listen Innovate and Grow shares the best ways to drive growth with a buyer driven B2B sales approach. Insights he shares include:

• How to know when you have the right understanding of the customer and the market 
• Why businesses often struggle with sharing of customer information
• How to get to the heart of what the buyer and user is experiencing
• How to identify with buyers and users in your market or industry
• How to address the needs of the dual customer experience
• How to target B2B corporate customers and cater to influencers in those organizations
• How to make sure that your content is on point, and that leads to a better set of expectations and user experience?
• Why digital is not everything and how to best incorporate face to face meetings to create better customer experiences
• How to focus on creating experiences, then emotions which deepen relationships
• The critical component to creating customer experiences that resonate
• How to ensure you have the right growth framework
• How the listen innovate grow framework can help
• How to use customer journey maps to provide the inputs we need
• Why understanding your own business is critical to the sales process
• How to strengthen your value proposition
• How to nurture customers in their respective buyer journeys

Learn more at -https://www.sproutworth.com/how-to-drive-growth-with-a-buyer-driven-b2b-sales-approach/

In this episode, Joe Apfelbaum, CEO of Ajax Union shares how to use LinkedIn for business development. Insights he shares include: 

• Why businesses are often frustrated?
• How to get your competitors to send you clients
• How to approach marketing on any platform
• How to build your know like and trust on LinkedIn
• Why a strategy is critical to your LinkedIn business marketing
• How to set goals for your LinkedIn business marketing
• How to create a unique value proposition for your LinkedIn business marketing even if you are just starting out. 
• How stories can help you connect with your target audience
• 3 essential steps to fix your LinkedIn profile
• How do you find and connect with future customers on LinkedIn?
• How to easily monitor and track your progress while using LinkedIn for business development
• The major types of posts that you should be sharing with your audience
• How to leverage LinkedIn features to build your connections and business development opportunities
• How to message people on LinkedIn for business development? 
• How to be consistent in touching base with your LinkedIn network
• The key question to creating predictable B2B success on LinkedIn

In this episode, Joe Rizzo, co-founder of TashRizzo shares LinkedIn best practices that we should keep in mind to drive business growth. Insights he shares include:

• Why LinkedIn is a microcosm of the wider online marketing world?
• How do you stand out on LinkedIn?
• 12 LinkedIn best practices to give you a jumpstart on the platform
• Publishing on LinkedIn is easy and there are many options. How do you balance and filter out the best opportunities to drive business growth?
• Is publishing enough or do we also need to engage in outreach to build your audience?
• How do we follow up on LinkedIn conversations effectively?
• Why Joe recommends LinkedIn Sales Navigator as part of your best practice?
• When should you consider using LinkedIn advertising and what is the best way to use it?
• How LinkedIn's insights tag can help with retargeting your audience.
• How to build trust when starting out?
• Does LinkedIn have a role to play in customer retention and engagement?
• Why consistency is a key LinkedIn best practice?

Discover more at https://www.sproutworth.com/linkedin-best-practices-that-will-drive-growth/

In this episode Daniel Alfon, LinkedIn and social media marketing expert shares how we can use LinkedIn to achieve powerful business marketing results. Insights he shares include:

• How to approach LinkedIn for B2B marketing
• The role of company pages and showcase pages in LinkedIn business marketing
• Why the platforms organic reach should be incorporated in your LinkedIn business marketing
• The place paid advertising should have in your LinkedIn business marketing strategy
• How businesses can leverage LinkedIn marketing by building the personal brands of their staff
• Why LinkedIn personal profile pages are so important
• The often overlooked elements of your profile page that can double your lead generation
• How to stand out on LinkedIn by sharing your unique value
• How to publish content that engages your target audience on LinkedIn
• How to incorporate rich media onto your LinkedIn profile
• How to connect and follow the right people on LinkedIn
• How to approach content marketing in LinkedIn groups
• Should you build a community on LinkedIn

Discover more and the show notes here - https://www.sproutworth.com/how-to-use-linkedin-for-business-marketing-results/

In this episode Ramesh Dontha, managing partner of Digital Transformation Pro and the voice behind the Agile Entrepreneur Podcast shares how to scale your startup in as little as 60 minutes a day for 30 days or less. Insights he shares include:

• Why an agile mindset is essential for entrepreneurs and startups
• How you can develop an agile mindset
• How to overcome the challenges in developing an agile mindset
• What the process of startup growth looks like for an agile entrepreneur
• How agile mindsets help with hastening your learning
• How to track progress in developing an agile mindset in light of your business objectives
• How Ramesh has applied an agile mindset to his podcast and book launch.

Discover more and resources here.

In this episode, Martin Kõiva, Co-founder and CEO of Klausapp.com shares how to fuel business growth by raising customer service quality. Insights he shares include: 

• Defining good customer service
• How to fix the incomplete picture that traditional customer service metrics provide
• Why the business departments can no longer function independently of each other
• How sales and success teams can also benefit from a customer service quality assurance tool
• How to use internal metrics aligned with company objectives to better customer service quality assurance
• How simplifying processes can have a dramatic effect on customer service quality
• How gaining a customer’s point of view can validate new channels inexpensively
• The support driven community you need to bring you up to speed on good customer service practices
• How a motto can guide your efforts to improve customer service quality and adapt to ongoing changes in the environment
• How to ensure that all your team members are on board with the strategy to improve customer service quality
• How content, community and marketplaces drive growth for Klausapp
• Where self help support fits into the overall quality customer service picture
• How SaaS companies can strive to create the perfect customer service framework
• How to hire the right people to improve customer service quality