Predictable B2B Success

In this episode, Naren Hariparanthaman, co-founder and CEO of Social Animal, a content marketing tool, shares his insights into developing successful B2B lead generation strategies that have helped him grow his businesses. Insights he shares include:

• Why businesses underestimate the power of SEO
• The kinds of companies that can benefit from B2B lead generation strategies with a $0 marketing budget
• How to use SEO to drive B2B lead generation strategies
• How to develop a B2B lead generation strategy around Quora
• How to leverage PR without spending a dime
• How to follow up on B2B lead generation outreach
• Should content be gated or given away for free
• How community building could form a part of your growth strategy
• and much more

In this episode, Josh Elledge, CEO of Upmyinfluence, a company that turns thoughtful entrepreneurs into media celebrities, shares his thoughts on becoming a keynote speaker. Insights he shares include: 

• Why become a keynote speaker
• Is keynote speaking for everyone
• Are the economics in becoming a keynote speaker favorable
• How to become a keynote speaker
• How to build your skill level as a keynote speaker
• How to address the issue of diminishing value of the content we deliver
• Is media training a must for those interested in becoming a keynote speaker
• How to build your visibility and brand when you don't have any public speaking experience to date.
• How to rate the opportunities available to you
• The people you need to engage with when seeking keynote speaking opportunities
• How to better understand what you're getting paid for as a keynote speaker
• How to develop your content strategy for an event to make it work from a business point of view
• and much more

In this episode, Aaron Burnett, CEO of Wheelhouse Digital Marketing Group, shares why it is worth building a values based organization and how to build a values based organization that drives performance-driven business growth. Insights he shares include: 

• What is a values based organization
• Do we need to connect culture to a mission or cause to create a values based organization
• The source of Aaron's journey to creating a values based organization
• What to look for in people when building out a values-based organization
• How to go about creating a values based culture
• How to recruit for such a culture
• How to celebrate your culture
• How to approach analyzing your culture
• How to conduct reviews and use language that reinforces the culture
• How best to communicate within the organization when growing rapidly
• The unique meetings that Aaron holds regularly
• The unsaid value that is critical to a values based organization
• Why a checklist is so essential to a values based organization
• and much more

In this episode, Victor Bous, Head of Marketing at restream.io, shares why live streaming is a powerful psychological tool that businesses can use to build influence and drive sales. He also shares how to use live streaming for business to boost growth. Insights he reveals include:

• Why a business should consider using live streaming to grow their business
• How to overcome the fear of not having control over the editing process when live streaming for business
• How to use live streaming to enhance your community-building efforts
• How to showcase your brand expertise on a live stream
• How to build partnerships with live streaming
• How to best repurpose content generated when live streaming for business
• What to keep in mind when picking a platform to live stream
• How to choose the right platform when publishing content
• How to create a magnetic live stream that engages your audience
• and much more

In this episode, Steve Brown, the CEO of ROI Online, shares how to write a compelling brand story that engages future customers in their buying journey. Insights he shares include: 

• How most business owners waste their marketing budget
• What are the four crucial components every brand needs to succeed
• The problem businesses have in being able to communicate effectively and why
• What is a brand story and how can it help address the communication problem
• How does the hero's journey help in developing a brand story
• How to get leadership buy-in to create a compelling brand story
• How to write a brand story that is compelling and continue to produce more stories for the business
• Why every piece of content needs to fall into one of seven buckets as identified in your brand script
• How to write brand stories that solve the challenge of creating consistent content production problem and show the human side of your business
• How to tell compelling brand stories via a podcast
• In what ways can the brand story be used apart from being used on a website

In this episode, Patrick Van Gorder, the senior VP of Level Agency, shares how we can get started with b2b account-based marketing. Insights he shares include: 

• Why Patrick advocates for a B2B account-based marketing approach
• How Patrick defines account-based marketing (ABM)
• Why marketing and sales should work as one cohesive unit
• The benefits of ABM to an organization
• How companies can find ways to adopt ABM that best fit their unique needs
• How to develop a one to one personalized experience to companies with ABM
• How much data do we need to support buyer profiles
• How to engage your account's buying committees and users
• Why building a peer to peer relationship with sales is the best way to create better alignment
• How to recruit for ABM transformation within an organization
• The role of account scoring in B2B account-based marketing
• When to look at building your content and messaging
• Why your content needs to pass the sniff test
• The steps we should be cognizant of in rolling out b2b account-based marketing
• Technology will help with your ABM transformation
• What metrics and analytics we need to have in place
• Aspects of ABM that innovative companies are using

In this episode, Mary Kathryn Johnson, the chatbot mom, and CEO of messenger funnels, shares how we should be using conversational marketing to develop our nurturing leads strategies. Insights she shares include: 

• What businesses could gain by being more of a chameleon
• An aspect of the sales process that most companies struggle with
• What is a better approach to lead nurturing
• Why Mary believes more B2B companies should use FB messenger
• Where text messaging fits into your nurturing leads strategies
• The technological requirements to implement text and Facebook messaging
• What we need to put in messages to nurture leads effectively
• How to personalize content based on where customers join the conversation on your website
• How B2B companies can effectively scale personalized conversations
• How to determine the frequency with which we communicate with leads
• Why you shouldn't hire a traditional copywriter for FB messenger marketing and text marketing
• Elements of UX and UI you need to aware of when designing bots for your nurturing leads strategies
• How Mary sees AI impacting FB messenger marketing and text marketing

In this episode, Guillaume Moubeche, CEO of Lemlist, a sales automation tool, reveals B2B sales prospecting strategies that most companies seem to miss. Insights he shares include:

• What most businesses don't know about personal branding
• How Guillaume's brand has helped with sales prospecting
• What is B2B sales prospecting
• How Guillaume distinguishes between leads and prospects
• What most people miss in the area of B2B sales prospecting
• How to get started with B2B sales prospecting
• How to find the right balance in personalizing your emails
• How relevant gifs and video are in email communication
• How to follow up with being annoying
• How to build out a referral engine
• The role partnerships can play in building authority and expertise in your industry
• Guillaume's recommendation on developing your social media presence in the B2B space
• How Guillaume uses storytelling
• How Guillaume sees sales and marketing working more in synch
• The role of community building and engagement in sales prospecting
• and more

In this episode, Justin Brown, cofounder of Primal Video, shares from his vast experience with video production and YouTube video optimization. He shares how any businesses can gain traction on YouTube. Insights include:

• What stops companies from using video effectively
• A significant ingredient in using video to distinguish yourself from the competition
• Should we view Youtube as a search engine or a social media platform
• Is YouTube right for any business
• The best ways for someone to get started on YouTube and grow their visibility
• How Justin got started on YouTube
• How best to repurpose content for Youtube
• Justin's recommendations on session times and engagement levels
• Justin's recommendations on thumbnails, titles, testing, and analytics
• Justin's goals with creating videos
• Primal videos north star metric
• The process Primal video follows with their video production

In this episode, Zachary Babcock, CEO and founder of Underdog Empowerment shares how he rocketed to prominence with his podcast right from the start. He shows us how we can get our podcast out there by focusing on a few critical elements. Insights he shares include:

• The problem with teaching that most businesses encounter
• How Zachary dramatically scaled his podcast 
• The four metrics that matter when creating a podcast
• How to get big name industry experts on to your podcast
• How to get podcast reviews
• The role personal branding has had in Zachary's business growth
• The key element to personal branding that drives business growth
• How to make the most out of other peoples audiences
• How to keep on top of a growing network of connections
• How podcasting has helped Zachary launch products and services
• The best ways to promote your podcast to scale audience growth