In this episode of Unfiltered Vet Discussions, Kelly, Jenni, Peter, and David discuss predictions for the veterinary profession in 2025, focusing on key themes like economics, education, and public relations. They explore the increasing economic pressures on veterinary practices, the impact of digital advertising dominated by large corporations, and the need for the industry to better market its services. The conversation highlights the importance of grassroots outreach, community involvement, and educating clients about the value of veterinary care. They conclude with a call to action for the profession to prioritize education, economics, and client experience as a pathway to sustainable growth.