#309: Allison Ward, the founder of Salty Cat, launched her company with the intention of creating a lower-priced cat food with premium ingredients. How did she do it? Simple! By lowering her profit margin, while also creating an egalitarian management structure in the small company.

#309: Allison Ward, the founder of Salty Cat, launched her company with the intention of creating a lower-priced cat food with premium ingredients. How did she do it? Simple! By lowering her profit margin, while also creating an egalitarian management structure in the small company.

#309: Allison Ward, the founder of Salty Cat, launched her company with the intention of creating a lower-priced cat food with premium ingredients. How did she do it? Simple! By lowering her profit margin, while also creating an egalitarian management structure in the small company.

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CAT CHAT ® was Tracie’s own weekly, live call-in show on the Martha Stewart channel of Sirius-XM for 7 years – until the channel was canceled. Since 2015 it has been a weekly podcast carrying on her mission to educate and inspire cat lovers to optimize their relationship with their kitty cats by giving them the best possible nutrition and environmental enrichment.Tracie’s frequent co-host is Dr. Mikel Maria Delgado of <a href="http://www.felineminds.com/">Feline Minds Cat Behavior Consulting</a> and author of the new book Play With Your Cat! the Essential Guide to Interactive Play for a Happier, Healthier Feline.<figure data-trix-attachment="{&quot;contentType&quot;:&quot;image&quot;,&quot;height&quot;:90,&quot;url&quot;:&quot;http://www.radiopetlady.com/wp-content/uploads/2015/02/DrElseysWeSpeakForCats.728x90.jpg&quot;,&quot;width&quot;:728}" data-trix-content-type="image" class="attachment attachment--preview"><img src="http://www.radiopetlady.com/wp-content/uploads/2015/02/DrElseysWeSpeakForCats.728x90.jpg" width="728" height="90"><figcaption class="attachment__caption"></figcaption></figure>

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CAT CHAT ® was Tracie’s own weekly, live call-in show on the Martha Stewart channel of Sirius-XM for 7 years – until the channel was canceled. Since 2015 it has been a weekly podcast carrying on her mission to educate and inspire cat lovers to optimize their relationship with their kitty cats by giving them the best possible nutrition and environmental enrichment. Tracie’s frequent co-host is Dr. Mikel Maria Delgado of Feline Minds Cat Behavior Consulting and author of the new book Play With Your Cat! the Essential Guide to Interactive Play for a Happier, Healthier Feline.

CAT CHAT ® was Tracie’s own weekly, live call-in show on the Martha Stewart channel of Sirius-XM for 7 years – until the channel was canceled. Since 2015 it has been a weekly podcast carrying on her mission to educate and inspire cat lovers to optimize their relationship with their kitty cats by giving them the best possible nutrition and environmental enrichment.Tracie’s frequent co-host is Dr. Mikel Maria Delgado of <a href="http://www.felineminds.com/" rel="noopener noreferrer">Feline Minds Cat Behavior Consulting</a> and author of the new book Play With Your Cat! the Essential Guide to Interactive Play for a Happier, Healthier Feline.

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