Danny Iny is the founder and CEO of Mirasee. His latest book is titled Online Courses: A Business Parable About How to Create Freedom by Teaching Your Gift, and he is the host of the popular podcast, Course Lab. 

Hosts Linda Claire Puig and Ari Iny talk with Danny about the massive impact that guaranteeing results can have on sales, on the quality of your programs, and on the strength of your team. 

During the episode, you’ll discover:

• How to deliver things that nobody else in your industry can, with something you put in your guarantees
• Why Danny doesn’t believe in the standard “30-day, money-back guarantee”—and the powerful alternatives he recommends
• What to do if you can’t find a guarantee you’re comfortable offering (this simple approach also delivers tons of value to your buyers)
• The direct causal relationship fostered by guarantees between program quality, team quality and income generation
• And much more.

“Sales are fundamentally about trust, and being willing to put my money where my mouth is gives people confidence.”    —Danny Iny

Danny Iny is the founder and CEO of Mirasee and best-selling author of nine published books, including Teach Your Gift,  Leveraged Learning and Teach and Grow Rich, among others. He is the host of the Course Lab podcast and is also the creator of the acclaimed Hybrid Course University training program, which provides all the instruction, coaching, and support that entrepreneurs need to build and launch a profitable online course.

Danny has maintained a passionate commitment to learning and transparency, freely sharing lessons learned from great successes, major challenges, and even his personal life to support the online entrepreneurial community as a teacher, speaker, trainer and advisor to many of the top leaders in our industry.

Resources or websites mentioned in this episode:

• Mirasee
• 6-Figure Newsletters
• Danny’s website
• Danny’s free gift

Credits:

• Guest: Danny Iny
• Hosts: Linda Claire Puig & Ari Iny
• Producer: Linda Claire Puig
• Managing Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

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Music and SFX credits: 

• Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Results-Based Guarantees (Danny Iny) coming soon

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