You listen to Just Between Coaches because you want to become the best coach you can be. You want to bravely dive into those tough conversations that others might shy away from. 

     We love supporting you in that deep dive and exploration. So that’s why we thought you might be interested in a brand new show that just joined the Mirasee FM Podcast Network. It’s called Once Upon a Business and it's hosted by our good friend and colleague Lisa Bloom, the story coach.

     In Once Upon a Business Lisa does some deep diving as well. She reaches into a fairy, folk or traditional tale and pulls out the business and growth lessons that you can apply to your own coaching and coaching business. 

     To give you a taste of the show, we’re running an episode from that podcast right here in your feed. Melinda chose this particular episode because Lisa talks about a common mistake that coaches make when trying to sell their services and what they should do instead. So just keep listening and you'll hear exactly what the new show is all about.

“At a deeper level, people need so much more than they think they want. And so when we combine truth and story, we combine the ability to give people their desire in the moment, and also their deeper need in the longer term.” – Lisa Bloom

Lisa Bloom is a storyteller, author and coach who’s passionate about the art and business of storytelling.  She runs a business called ‘Story Coach’ and helps entrepreneurs, business owners & leaders attract & impact ideal clients and grow their business.

     After traveling the world and working a variety of jobs, Lisa settled down and created her business: story coaching, developing transformational story leaders & delivering global conference keynotes and workshops. She is also the Director of Mirasee’s ACES Business Acceleration Program. 

     There’s nothing Lisa loves more than to spend time with her partner & their four sons, walk her dog, travel, read and share stories!

Resources or websites mentioned in this episode:

• Mirasee 
• The Story Coach  
• Lisa Bloom’s book - The Story Advantage

Credits:

• Host: Lisa Bloom
• Producer: Cynthia Lamb
• Executive producer: Danny Iny
• Assembled by: Geoff Govertsen
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely

If you don't want to miss future episodes of Once Upon a Business, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music credits:

• Track Title: Firestone

Artist Name(s): Pete Stewart

Publisher Name: Chad Michael Snavely

• Track Title: Emeralds

Artist Name(s): Hale

Writer Name: Cory Hale Williams

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Places in Dreams

Artist Name(s): Alsever Lake

Writer Name: Adrian Dominic Walther

Publisher Name: A SOUNDSTRIPE PRODUCTION

 
Episode transcript: Presenting: Once Upon a Business. Coming soon.

[00:00:00] : recently, Mira Asi Hello, I'm Melinda Cohen your host for Just between coaches and I'm here with a special episode. You listen to just between coaches because you want to become the best coach you can be, you want to bravely dive into those tough conversations that others might shy away from. We love supporting you in that deep dive and exploration. So that's why I thought you might be interested in a brand new show that just joined the Mirror CFM podcast network. It's called Once Upon a Business and it's hosted by my good friend and colleague, lisa bloom the story coach and Once Upon a business lisa does some deep diving as well. She reaches into a fairy folk or traditional tail and pulls out the business and growth lessons that you can apply to your own coaching and coaching business to give you a taste of the show. I'm running an episode from that podcast right here in your feed and I chose this particular episode because lisa talks about a common mistake that coaches make when trying to sell their services and what coaches should do instead. So just keep listening and you'll hear exactly what the new show is all about. There was once a woman who traveled the world, she traveled far and wide and after some time she became old and tired, she longed to rest at the next town. She knocked on the very first door of the very first house. Someone hidden barely opened the door a tiny crack, but then slammed it shut in her face. The woman moved on to the next house when she knocked a window on the floor above opened a crack, but then it too was shut on and on she went from house to house until she was so exhausted that she sat down at the dried up old fountain in the middle of the town square to rest and gather her energy before she would travel on again. Okay. Mhm. Hi. I'm lisa bloom the story coach and you're listening to Once Upon a Business. Each episode we're going to explore a story, a fairy tale folk tale or traditional story so that we can discover the amazing lessons relevant for business and for entrepreneurs. Mm. Yeah, yeah. As she was sitting there, she heard a sound resonating through the air, the sound of a galloping horse and then the sound of every window on every house being flung open. And she looked up to see all the women and men of the house is staring out their windows with great smiles and eyes full of expectation. They were staring up the one road that led to the town towards the sound of the galloping horse. So the old woman looked to she saw a young handsome man with a long flowing cape and his hair flowing behind it, riding a large black horse. He rode into the town square and before his horse had even stopped the women were running from their houses with platters of their best food and goblets of their best wine and they were fighting with each other to be the first to offer him some of their fine hospitality. The old woman watched all this with great interest. She wondered who the...