Fanatics Carolyne Truelove is the Head of Global Fan Experience at Fanatics, Inc. Fanatics is changing the way fans purchase their favorite team apparel, jerseys, headwear, and hard goods through innovative, tech-infused approach to making and selling fan gear in today's on-demand, mobile-first culture.
Fanatics offers the largest collection of timeless and timely merchandise whether shopping online, on your phone, in flagship stores, in stadiums, or on-site at the world's biggest sporting events.
01:20 What is one thing people might not know about you?
03:26 What is it that you do as the Head of Global Fan Experience at Fanatics?
04:46 At Fanatics, you have Athletes and a Coach. Is it a play on sports or something else?
06:45 Tell me your culture at Fanatics?
08:35 Does that improve retention?
12:01 How do partnerships with internal teams improve the Fan Experience? (Effortless Tools, Self Service)
17:12 What makes the Fan Experience so unique at Fanatics?
How do you measure the fan experience?
19:47 How are you using this data to improve the fan experience?
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