PR/etty Average

Our BD Coordinator Lulu is back with a bang from her study abroad in the U.S.! Edwina sat down with Lulu to do a little Q and A on her time at The University of South Carolina - dishing all the dirt and discussing some jarring cultural differences. It was also BPR's third birthday (woohoo). Lulu got no break in this episode, with a second quiz session on all things BPR history and more.

Follow us on IG: https://www.instagram.com/baylypr/
Follow up on TikTok: https://www.tiktok.com/@baylypr
Visit our website: https://www.baylypr.com/
Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

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Communications consultant and writer, Gen Phelan, never intended to become one of Australia’s most in-demand young lifestyle publicists, but that is exactly what happened in her career. From by-lines in VOGUE, to constantly being the youngest person in the room, Gen shares her career progression with BPR Founder, Lucinda Bayly on this latest episode. They discuss the importance of adaptability, the evolving media landscape, and strategies for building a successful career in public relations. 

Follow Gen on Instagram: @genevievephelan

Follow BPR on Instagram: @baylypr Visit our website: www.baylypr.com

Thank you to Clearshot Digital for making this episode possible: 

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Are you the next podcasting sensation just waiting for your big chance? Well, your big chance is HERE. Clearshot Digital are giving away a fully produced, fully marketed podcast in collaboration with the legends at Bayly PR! Listen in to this episode we recorded with the BPR girls about what we’re looking for in the competition winner/s, and how to enter. Please also visit our website for more information about our giveaway and the Terms & Conditions at clearshot.digital/podcast-giveaway

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The Super Bowl isn’t just a game—it’s the ultimate PR and marketing showdown. Courts and Dwins break down the multi-million dollar marketing strategies, the controversial ads that left their mark, and all the viral moments in between. Oh, and our biggest PR/ediction yet—we absolutely called SZA’s surprise performance. If you don’t believe us, you will just have to listen to this week's episode!

Show notes: 
Follow us on IG: https://www.instagram.com/baylypr/ 

Follow up on TikTok: https://www.tiktok.com/@baylypr

Visit our website: https://www.baylypr.com/

PR Girl Manifesto: https://www.instagram.com/prgirlmanifesto/

Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/ 

See omnystudio.com/listener for privacy information.

In this episode, we chat with the incredible Jacqui Toumbas, about her evolution from running one of Brissy’s first viral venues, to now thriving as a content creator. She opens up about finding confidence on social media, and using food as a platform for storytelling. Plus, she shares lessons from her 30s, insights on PR in hospitality, and the life-changing wisdom from her Yiayia’s kitchen. 

Check out Jacqui’s retreats: https://savourtheslow.com/ 
Follow us on IG: https://www.instagram.com/baylypr/ 

Visit our website: https://www.baylypr.com/

Thank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/ 

See omnystudio.com/listener for privacy information.

Get ready to dive deep into the ever-evolving world of influencer marketing with Genevieve Day, founder of Sydney-based agency Day MGMT, Next of Kin Management, and a Forbes 30 Under 30 honouree. In this episode, we explore the highs, lows, and unfiltered truths of working in a seemingly unregulated industry, plus Genevieve’s take on what makes (or breaks) an influencer today. We also chat about balancing business leadership with motherhood, staying ahead of industry trends, and how to stand out in a crowded content landscape. Whether you're a brand, aspiring influencer, or just love a peek behind the industry curtain, this episode has it all.Get Genevieve’s book, The Juggle, here: www.briobooks.store/products/the-juggle
Learn more about Day Management: www.daymanagement.com.au/BPR website: www.baylypr.com
BPR Instagram: @baylyprThank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

See omnystudio.com/listener for privacy information.

In this episode, we sit down with BPR’s very own PR Executive, Edwina, to unpack her journey from fresh-faced university intern to full-fledged publicist in the high-stakes world of lifestyle PR. From writing press releases to bring pressed for time, Dwins shares her inside scoop on landing that elusive first gig, standing out during intern days, and climbing the ladder in an agency where every client is a big deal. If you’re dreaming of a career in PR or simply curious about how it all works, this episode is your backstage pass to breaking into the industry.

Visit us on Instagram: https://www.instagram.com/baylypr/

Visit our website: www.baylypr.com 

Thanks to Clearshot Digital for making this podcast possible! https://clearshot.digital/

See omnystudio.com/listener for privacy information.

From Charli XCX’s Brat era to that Royal photo misdemeanour, 2024 was yet another masterclass in PR brilliance and blunders. Sit down with BPR’s Courtney & Lucinda to discuss the stories that dominated this year, including Victoria’s Secret’s bold attempt to revitalise its iconic brand, Travis Kelce and Tay Tay’s viral romance (or faux-mance...), and how some of Australia’s most iconic brands found themselves in some serious hot water. The question is… what was all part of a genius strategy, and what were simply chaotic mishaps? Let’s chat it out…

Visit our website: https://www.baylypr.com/Find us on Instagram: https://www.instagram.com/baylypr/Thanks to Clearshot Digital for making this podcast possible! https://clearshot.digital/

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Lucinda & Edwina sit down for a chat about what is going on in world BPR, before breaking down a recent VOGUE x Archival study on ‘how Gen Z broke the marketing funnel’… or did they? Lucinda picks Edwina’s brains on how she makes purchasing decisions, who is influencing those decisions and most of all… why traditional marketers still seem to have an issue with paying creators what they deserve. 
Here’s a link to the VOGUE article we referenced: 

https://www.voguebusiness.com/story/consumers/gen-z-broke-the-marketing-funnel 

Oh, and the word Lucinda was trying to think of was paradox. 

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HMUA and all round wellness queen, Ginelle Dale, joins Lucinda to chat about getting her start in the industry, the importance of authenticity on social media and dishes the tea on working with celebrities. Spoiler alert — Tom Hanks is apparently as nice as he appears. 

Ginelle’s reccos — 

• O Cosmedics Tinted Mineral Sunscreen — https://www.ocosmedics.com/mineral-pro-spf.html
• Epicutus Lipid Serum — https://epicutis.com/products/lipid-serum 
• Clearsterm Skincare Lips & Cutes Treatment from Clean Beauty Market — https://cleanbeautymarket.com.au/products/lips-cutes-acne-safe-lip-cuticle-treatment
• Mother of Pearl Liquid Bronzer — https://www.motherspf.com/collections/face/products/the-mother-of-pearl-50ml
• Westman Atelier Baby Cheeks Blush in Couchette — https://www.mecca.com/en-au/westman-atelier/baby-cheeks-blush-chouchette-I-041673/

Aaaand below are the websites that G uses to scan her products — 
https://www.ewg.org/skindeep/https://incidecoder.com/ 

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