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If you're an aspiring PM, be sure to sign up for Path2Productto get the hands-on experience you need to land your first PM role
Also, be sure to grab a copy of Ajit's book, "Price to Scale" at Amazon: Price to Scale Book
Here's what we discussed:
Ajit's role with Narvar and his tenure in Silicon Valley, mostly in the CX space, all in SaaS
At the end of the day, pricing really comes down to positioning
The practice of mapping use cases to features to inform product packaging
How Jobs-to-be-Done plays into pricing
Why you should almost NEVER use competitive-based pricing
The number of internal variables to consider and how company strategy plays a role as the anchor to your pricing strategy
Ajit's mentor and thought leader on Pricing
How practical Ajit's book is with a step by step guide to pricing
5
2626 ratings
If you're an aspiring PM, be sure to sign up for Path2Productto get the hands-on experience you need to land your first PM role
Also, be sure to grab a copy of Ajit's book, "Price to Scale" at Amazon: Price to Scale Book
Here's what we discussed:
Ajit's role with Narvar and his tenure in Silicon Valley, mostly in the CX space, all in SaaS
At the end of the day, pricing really comes down to positioning
The practice of mapping use cases to features to inform product packaging
How Jobs-to-be-Done plays into pricing
Why you should almost NEVER use competitive-based pricing
The number of internal variables to consider and how company strategy plays a role as the anchor to your pricing strategy
Ajit's mentor and thought leader on Pricing
How practical Ajit's book is with a step by step guide to pricing
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