In this episode of The Tutor Podcast Neil discusses the best ways to deal with customers who are price whores or special request clients. These two types of clients are often ones that are best avoided. Neil also covers alternative routes that you could take if you don’t necessarily want to turn the opportunity of a new client down. Listen in to find out more! 

 

KEY TAKEAWAYS 

• In my experience there are only 2 types of customers. Your dream type of customers (which we looked at in episode 10) who are you’re looking to aim your services at. The other type of customer is ‘the rest’ which is everyone who isn’t necessarily your perfect match. 
• There are 2 types of people who I choose not to deal with. Price whores and special request people. 
• Price whores are looking for the cheapest price and best deals only. 

• Special request people tend to be prima-donnas who often think they’re more special in some way so expect special treatments. They often make demands rather than requests and are most likely going to be a real pain in the arse. 
• Stand your ground with your price whores and special cases. If you yield and give a special discount to a price whore, then you are dishonouring your current students and what they’re paying you. 
• Ask questions to price whores to ensure they’re only looking for a cheap price. E.g. You can have good or cheap. Not both. Which would you like? 
• The people with special demands tend to be entitled and cancel last minute. They often don’t do the work after they go home. The often think that they will become great just because they’ve paid for a tutor. So get paid upfront. 
• Have your prefect week written down and then put a price on it. Anything that takes you away from your perfect week then ensure the rewards are substantial so it’s worth taking time off of your perfect week in order to make it happen. 

 

BEST MOMENTS 

• “Golden rule number 2 is DDWT – Don’t deal with tossers. (As discussed in episode 3)” 
• “Until the person on the phone becomes a student, they are a stranger.” 
• “Your current customers deserve your loyalty.” 
• “You’ve got to do the drills to get the skills.” 
• “Never negotiate on price. There shouldn’t be a need to settle for less.” 

 

VALUABLE RESOURCES 

The Tutor Podcast 

Weird Things Guitarists Do book by Neil Cowmeadow 

www.Neilcowmeadow.com 

  

ABOUT THE HOST 

Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years’ experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! 

  

CONTACT METHOD 

[email protected]