Pricefx's Pricing Matters

In these pandemic times, when the temptation to take a knee-jerk-reaction approach to pricing is strong, looking at adopting a value-as-a-service attitude to your pricing strategy means meeting your customers on a level playing field. 

Join Gabe Smith and Kevin Mitchell, President of the Professional Pricing Society (PPS), as they discuss that although our business dealings often live in a virtual world, the reality is that the diversity of our professional environment contains the keys to a more informed and competitive future.

When it comes to pricing and developing products, being as close to the customer as possible will always lead to better results. By gaining a shared sense of empathy and ideally walking in your customers' shoes, only then can you really design something that speaks to your customers and price it accordingly based on their willingness to pay and the perceived value they are gaining.

Join Gabe Smith and David Cancel, CEO of Drift, as they discuss from their personal professional experience why placing the customer in the center of everything you do and ensuring you base your development and pricing on that closed feedback loop are some of the most important disciplines for achieving the ideal product/customer fit.

Just as with any pricing model, metrics are only as good as the use case. In this episode, subscription pricing guru, Patrick Campbell from ProfitWell, joins host Gabe Smith as they take a look at the key considerations with subscription pricing for achieving three key areas of growth: acquiring customers, monetizing them and retaining them.
Taking Slack as an example, they show how companies that want to tap into this rich stream of recurring revenue should structure their premium model to leverage better conversion-to-paying-customer rates as well as discussing the "God" metrics, such as lifetime value and overall net retention, and exploring why you shouldn't just be looking at the amount of revenue you get per customer, but how to keep that number going up and to the right over time.

In this second part of our two-parter series, we focus on the impact on companies of not future-proofing their businesses with digital transformation and smart pricing, and the very real risk of them not being around in 10 years! Gabe Smith, is once again joined by two Partners from Bain Consulting who are digital transformation leaders and pricing experts: Chuck Davenport and (Paco) Juan Francisco Jimenez.

In this two-parter episode, we focus on digital transformation and the impacts on businesses. We, of course, focus in on the quote to order process and pricing, which is arguably the area where digital transformation can have the highest return on investment. This time, host, Gabe Smith, is joined by two Partners from Bain Consulting who are digital transformation leaders and pricing experts: Chuck Davenport and (Paco) Juan Francisco Jimenez.

In this special edition of Pricing Matters, in association with the Professional Pricing Society, we explore some of the points raised in the previous podcast further, add some additional examples, and answer listeners' questions and feedback. Remember to subscribe to our podcast to ensure you don't miss out on upcoming episodes.

In this second episode of Pricefx's new podcast series, Pricing Matters, regular host and Pricefx chief evangelist, Gabriel Smith, speaks with pricing influencer, Dr. Ian Tidswell, about the dark side of pricing, unethical and illegal pricing practices, examples of how it can happen and guidelines on how to avoid it.

In this first episode of Pricefx's new podcast series, Pricing Matters, regular host and Pricefx chief evangelist, Gabriel Smith, speaks with pricing influencer, Dr. Ian Tidswell, about the very burning issues of ethical pricing and mission-driven pricing.