If you’ve ever pulled a price out of thin air, matched a competitor without context, or quietly dipped into your savings to sustain your business, you’re not alone. Many entrepreneurs struggle not with numbers, but with the stories and habits they’ve learned about money. Financial behaviorist, coach, and creator of Pricing Made Human®, Jacquette M. Timmons, understands this deeply—and built her work around helping people see the emotional and behavioral patterns tied to their financial choices.

In this episode of Branding Room Only, Jacquette and I unpack the real drivers behind pricing, business development, and confidence. She shares how a blunt question from her CPA—“When are you going to stop mortgaging your life?”—forced her to confront her own money patterns, even with an MBA in finance and years managing high-net-worth portfolios. We explore how upbringing, identity, and the desire to be chosen show up in how you charge, negotiate, follow up, and build a sustainable business.

If you’ve ever hesitated to raise your rates, struggled to explain your value, or felt vulnerable during a pitch, this conversation gives you language, context, and strategy to shift how you approach money. You’ll walk away with new insight into your relationship with pricing, the role your personal story plays in your financial decisions, and what it takes to protect your financial future while growing your brand.

1:41 – What personal brand means to Jacquette, how she (and I) would describe her, her favorite quote, and the musical genre (and DJs) that gets her hyped

4:46 – How Jacquette’s childhood experiences and environments shaped and influenced her

8:35 – Jacquette’s surprising early career path and how curiosity about human behavior fueled her focus on money psychology

15:16 - How Jacquette helps her clients navigate their relationship with money

17:24 – The pivotal question that inspired Pricing Made Human® and how one moment of truth redefined Jacquette’s business philosophy

24:23 – Two mistakes people make when it comes to pricing or knowing their value

26:53 – How business development triggers our insecurities 

29:55 – The “five and five” exercise and how relationships influence money and business decisions

32:26 – Examples of Jacquette’s impact on clients’ relationship with money in business development

36:49 – The connection between confidence, money, and how you show up professionally

38:48 – How Jacquette approaches business development for herself and what she wishes she’d done differently

43:12 – What I learned about money and business development from working with Jacquette

45:52 – How Jacquette refuses to let the world steal her joy

47:19 – Jacquette’s commitment to focusing on money’s human side and warmth as her magical asset

Mentioned In Pricing Is Personal: How Your Money Story Shapes Your Personal Brand with Jacquette Timmons

Jacquette Timmons

Pricing Made Human®

More Than Money with Jacquette Timmons

Sponsor for this episode

PGE Consulting Group LLC empowers individuals and organizations to lead with purpose, presence, and impact. Specializing in leadership development and personal branding, we offer keynotes, custom programming, consulting, and strategic advising—all designed to elevate influence and performance at every level.

Founded and led by Paula Edgar, our w

We're starting off 2026 with a bang with my New Year's Intention and Goal Setting session on January 3rd, and then my new three-part series, LinkedIn Strategy for Lawyers: Build a Brand that Works for You, running January through March. 

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