Smarter Building Materials Marketing

Pricing Strategy Tips for Building Materials Manufacturers


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Pricing is arguably one of the biggest levers a manufacturer can pull to create or pull back demand. This week’s guest talks to Zach about how to develop a successful pricing strategy.

Porter Thomsen is the Director of Innovation and Insight at American Woodmark. He talks with Zach about the importance of pricing and creating a pricing strategy and identity that works with your building materials business goals and objectives. 



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Smarter Building Materials MarketingBy Venveo

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