Would you take branding advice from someone whose book is required reading at YouTube? I would. In this episode, I interview brand expert Patrick Hanlon from Primal Branding about his views on brand-building. He shares lots of great wisdom that you will be able to implement into your own brand.

Learn why many startups avoid the word branding when they have got it wrong. And learn the Primal Branding framework and put it to use for your own brand.

Patrick works with billion-dollar companies, and with companies who aspire to become billion-dollar companies.

Check out www.primalbranding.co for more.

To sign up for a FREE training called Brand Strategy Made Simple, go to

www.thefutureacademy.com and follow the links on the front page.

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