Primary Technology

Amazon announced Alexa+ its AI-powered voice assistant that will likely be way better than Siri, iPhone 16e reviews are out at the strangest embargo time, U.S. joins Apple in opposing the U.K.’s push to create a backdoor to iCloud data encryption, and OpenAI's ChatGPT Deep Research is very good.

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We would also appreciate a 5-star rating and review in Apple Podcasts and Spotify

Podcast artwork with help from Basic Apple Guy.

Those interested in sponsoring the show can reach out to us at: [email protected]

Links from the show

• Meet the new Alexa
• With Its AI-Powered Alexa+, Amazon Just Put Apple on Notice
• iPhone 16e Review: Who Are You? - YouTube
• Adobe launches a Photoshop iPhone app | TechCrunch
• Apple introduces News+ Food - Apple
• Top 5 iOS 18.4 Beta Features - Ambient Music, Recipes, and Shortcuts Actions! - YouTube
• Apple Intelligence comes to Apple Vision Pro in April - Apple
• Apple Original Films announces new documentary event “Bono: Stories of Surrender” - Apple TV+ Press 
• ChatGPT Can Be Used as Default Safari Search Engine With New Extension - MacRumors
• Apple can no longer offer Advanced Data Protection in the United Kingdom to new users - Apple Support
• Director of National Intelligence Tulsi Gabbard suggests UK broke agreement in secretly asking Apple to build iCloud backdoor - 9to5Mac
• Five Eyes Intelligence Oversight and Review Council (FIORC)
• Apple will spend more than $500 billion in the U.S. over the next four years - Apple
• MacRumors Buyer's Guide: Know When to Buy iPhone, Mac, iPad
• OpenAI expands Deep Research to all paying ChatGPT users

• (00:00) - Intro

Apple officially launched their new “budget” iPhone 16e with a first-party C1 cellular modem. We go through all the details and what it’s missing compared to other models, Humane Ai Pin is officially dead and is bricking all its devices, and we explore Netflix X Apple TV bug that was actually a feature.

Sponsored by: Bento|Craft

Make Apple style bento graphics easily with Bento|Craft! Use code PRIMARYTECHBOGO to receive 2 months of unlimited exports for the price of one! Redeem in-app, and support a developer who’s part of the Primary Tech community. Learn more at: thatvirtualboy.com/bentocraft

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Join the Community

• Discuss new episodes, start your own conversation, and join the Primary Tech community here: social.primarytech.fm

Support the show

• Join our member community and get an ad-free versions of the show, plus exclusive bonus episodes every week! Subscribe directly in Apple Podcasts or here: primarytech.memberful.com/join

Reach out:

• Stephen's YouTube Channel
• @stephenrobles on Threads
• Stephen on Bluesky
• Stephen on Mastodon
• @stephenrobles on X
• Jason's Inc.com Articles
• @jasonaten on Threads
• @JasonAten on X
• Jason on Bluesky
• Jason on Mastodon

We would also appreciate a 5-star rating and review in Apple Podcasts and Spotify

Podcast artwork with help from Basic Apple Guy.

Those interested in sponsoring the show can reach out to us at: [email protected]

Links from the show

• 'Severance' Becomes Apple TV+'s #1 Series With Season 2 Launch
• iPhone 16e - Apple
• Introducing iPhone 16e - February 19 - YouTube
• iPhone 12 & AT&T 5G+ TESTED! What Speeds Can You Get?! - YouTube
• Apple Just Killed Off 1 of Its Most Iconic iPhone Features
• Qualcomm and Apple agree to drop all litigation - Apple
• HP $116 Million Deal for Humane Includes IP But No Ai Pin Device - Bloomberg
• In an Email to Customers, Humane Just Delivered a Brutal Lesson in Failure
• Netflix confirms it didn't mean to support that Apple TV feature everyone has wanted for years - 9to5Mac
• Analog Premium Starter Kit (Maple) - Ugmonk
• Notebooks - LEUCHTTURM1917

• (00:00) - Intro

Apple launches a native TV+ app on Android and why they should bring more first party apps to the platform, OpenAI’s plans for GPT-5 and future models, Apple's privacy battles in the UK, and what’s on our desktops?

Sponsored by:

HelloFresh: Get up to 10 FREE meals and a free high protein item for life when you go to: hellofresh.com/primary10fm

Watch on YouTube!

• Subscribe and watch our weekly episodes plus bonus clips at: https://youtu.be/80z0R7nk7RM

Join the Community

• Discuss new episodes, start your own conversation, and join the Primary Tech community here: social.primarytech.fm

Support the show

• Join our member community and get an ad-free versions of the show, plus exclusive bonus episodes every week! Subscribe directly in Apple Podcasts or here: primarytech.memberful.com/join

Reach out:

• Stephen's YouTube Channel
• @stephenrobles on Threads
• Stephen on Bluesky
• Stephen on Mastodon
• @stephenrobles on X
• Jason's Inc.com Articles
• @jasonaten on Threads
• @JasonAten on X
• Jason on Bluesky
• Jason on Mastodon

We would also appreciate a 5-star rating and review in Apple Podcasts and Spotify

Podcast artwork with help from Basic Apple Guy.

Those interested in sponsoring the show can reach out to us at: [email protected]

Links from the show

• Fox's Most Divisive Super Bowl Decision Made Everyone Mad
• Jason Snell: "This is a good scorebug, I think. Ultra clear. Ye…" - The Incomparable
• Daring Fireball: Fox’s New Scorebug Graphic Design, and Our Innate Resistance to Change
• Super Bowl Style: Tom Brady's $740,000 Watch, Travis Kelce's Suit
• NBA App on  Vision Pro
• Inside OpenAI’s $14 million Super Bowl debut | The Verge
• OpenAI Just Pulled Off the Biggest Super Bowl Upset of All
• OpenAI lays out plans for GPT-5 | The Verge
• Introducing deep research | OpenAI
• Scarlett Johansson calls for anti deepfake laws after AI video goes viral | The Verge
• The Apple TV app is now available on Android - Apple
• Android Apps by Apple on Google Play
• James Cridland on Apple Podcast app on Android
• About migrating Apple Account purchases between accounts - Apple Support
• New holistic Apple Health Study launches today in the Research app - Apple
• Apple Research on the App Store
• Five ways Powerbeats Pro 2 beat out AirPods Pro 2, plus two losses - 9to5Mac
• Apple's Commitment to Privacy Faces Its Biggest Challenge Yet In the UK
• US Lawmakers Urge Intelligence Chief to Fight UK iCloud Backdoor Order - MacRumors
• Aqara's New Matter/Thread Switches Arrive in the US

• (00:00) - Intro

Apple released a new “Invites” app for iPhone, Sonos rumored to release a streaming box amidst layoffs, and we discuss the controversial 'Hot Tub' explicit app making waves on AltStore in the E.U.

Sponsored by:

• 1Password: 1Password Extended Access Management is the first security solution that brings all those unmanaged devices, apps, and identities under your control. Learn more at: 1password.com/primarytech

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Support the show

• Join our member community and get an ad-free versions of the show, plus exclusive bonus episodes every week! Subscribe directly in Apple Podcasts or here: primarytech.memberful.com/join

Reach out:

• Stephen's YouTube Channel
• @stephenrobles on Threads
• Stephen on Bluesky
• Stephen on Mastodon
• @stephenrobles on X
• Jason's Inc.com Articles
• @jasonaten on Threads
• @JasonAten on X
• Jason on Bluesky
• Jason on Mastodon

We would also appreciate a 5-star rating and review in Apple Podcasts and Spotify

Podcast artwork with help from Basic Apple Guy.

Those interested in sponsoring the show can reach out to us at: [email protected]

Links from the show

• NEW Apple Invites App - Everything You Need to Know - YouTube
• Introducing Apple Invites, a new app that brings people together - Apple
• After a bruising year, Sonos readies its next big thing: a streaming box | The Verge
• Sonos Lays Off 200 Employees After App Failure - MacRumors
• Google Is About to Cut Employees Again, and It Just Did the 1 Thing Every Company Should Do
• ChatGPT drops its sign-in requirement for search | The Verge
• AltStore X Post about Hot Tub
• Apple responds after being forced to approve porn app on EU iPhones due to DMA [U] - 9to5Mac
• Daring Fireball: ‘Hot Tub’, a Hardcore Porn App for iOS, Hits AltStore in the E.U.
• Apple Now Has More Than 2.35 Billion Active Devices Worldwide - MacRumors
• Apple’s reports record revenue for Q1 2025 (with charts) – Six Colors
• Apple Just Had Its 'Biggest Quarter Ever,' But There’s 1 Number It Doesn’t Want to Talk About
• Timeline apps are here: Tapestry, Reeder, and a new way to read feeds | The Verge
• Amazon announces February product event | The Verge
• Exclusive | OpenAI Set to Make Super Bowl Ad Debut - WSJ
• How to watch Super Bowl 2025 for free: Chiefs vs. Eagles on Sunday, February 9
• Mac Mini M4 Stand and Hub with SSD Enclosure | Satechi - Apple and PC Accessories
• Soutien Ergonomic Office Chair C5 | Flexispot

• (00:00) - Intro

We unravel everything you need to know about DeepSeek, the Chinese AI starup and how it’s affecting OpenAI, Meta, and more, plus new features came with iOS 18.3, iPhone SE 4 might finally do away with the home button, and we dive into the Rube Goldberg machine of how we manage email.

Sponsored by Notion AI

• Organize your work and life using Notion AI. Try Notion for free when you go to: notion.com/primarytechnology

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Watch on YouTube!

• Subscribe and watch our weekly episodes plus bonus clips at: https://youtu.be/4QUsyqACq5c

Join the Community

• Discuss new episodes, start your own conversation, and join the Primary Tech community here: social.primarytech.fm

Support the show

• Join our member community and get an ad-free versions of the show, plus exclusive bonus episodes every week! Subscribe directly in Apple Podcasts or here: primarytech.memberful.com/join

Reach out:

• Stephen's YouTube Channel
• @stephenrobles on Threads
• Stephen on Bluesky
• Stephen on Mastodon
• @stephenrobles on X
• Jason's Inc.com Articles
• @jasonaten on Threads
• @JasonAten on X
• Jason on Bluesky
• Jason on Mastodon

We would also appreciate a 5-star rating and review in Apple Podcasts and Spotify

Podcast artwork with help from Basic Apple Guy.

Those interested in sponsoring the show can reach out to us at: [email protected]

Links from the show

• How Apple Builds Iconic Stores: SVP Deirdre O’Brien Interview! - YouTube
• iOS 18.3 NEW Visual Intelligence Features: Finally Good? - YouTube
• Apple Sports now includes broadcast info for where to watch national games - 9to5Mac
• Vision Pro now offers 2,000+ games via NVIDIA GeForce NOW support - 9to5Mac
• iPhone SE 4 appears in new photos and video, notch and all | The Verge
• Meet the new Notion AI
• DeepSeek-R1’s bold bet on reinforcement learning: How it outpaced OpenAI at 3% of the cost | VentureBeat
• Why everyone is freaking out about DeepSeek | The Verge
• OpenAI says it has evidence China’s DeepSeek used its model to train competitor
• Mark Zuckerberg tells Meta investors to not worry about DeepSeek | The Verge
• Sam Altman’s Response to ChatGPT’s Biggest Threat Yet Is a Revealing Lesson
• DeepSeek privacy under investigation in US and Europe; App Store impact
• Zuckerberg wants to Make Facebook Great Again | The Verge
• Mark Zuckerberg Just Got Political Again. This Time He Has a Point

• (00:00) - Intro

The TikTok ban saga is bizarre, but we tease out the details, the unexpected reprieve from Trump, and what it means going forward. Plus, iOS 18.3 temporarily removes a key feature, Apple Intelligence is on by default, and the new Samsung Galaxy S25 Edge may usher in the era of thin phones.

Sponsored by:

HelloFresh: Get up to 10 FREE meals and a free high protein item for life when you go to: hellofresh.com/primary10fm

Watch on YouTube!

• Subscribe and watch our weekly episodes plus bonus clips at: youtube.com/@primarytechshow

Join the Community

• Discuss new episodes, start your own conversation, and join the Primary Tech community here: social.primarytech.fm

Support the show

• Join our member community and get an ad-free versions of the show, plus exclusive bonus episodes every week! Subscribe directly in Apple Podcasts or here: primarytech.memberful.com/join

Reach out:

• Stephen's YouTube Channel
• @stephenrobles on Threads
• @stephenrobles on X
• Stephen on Mastodon
• Jason's Inc.com Articles
• @jasonaten on Threads
• @JasonAten on X
• Jason on Mastodon

We would also appreciate a 5-star rating and review in Apple Podcasts and Spotify

Podcast artwork with help from Basic Apple Guy.

Those interested in sponsoring the show can reach out to us at: [email protected]

Links from the show

• First Look at Miami’s NEW Apple Store at Worldcenter - YouTube
• TikTok is banned message
• TikTok gets reprieve with Trump order but with twist | Reuters
• About availability of TikTok and ByteDance Ltd. apps in the United States - Apple Support
• ‎Edits, an Instagram app on the App Store
• iOS 18.3 brings two upgrades to Camera Control on your iPhone 16 - 9to5Mac
• iOS 18.3 will temporarily remove a feature from your iPhone, but for good reason - 9to5Mac
• iOS 18.3 automatically enables Apple Intelligence for users, requires opt-out to disable - 9to5Mac
• Apple Made a Major Change to Apple Intelligence that Some People Aren’t Going to Like
• Samsung's VR Headset Looks a Lot Like Apple Vision Pro - MacRumors
• Samsung Galaxy S25 Ultra hands-on: smoothing out sharp edges - The Verge
• This is the Samsung Galaxy S25 Edge - The Verge
• Netflix Just Revealed It’s Doing the 1 Thing Customers Were Most Afraid Of
• Elon Musk and Sam Altman take to social media to fight over Stargate | TechCrunch

• (00:00) - Intro

Apple goes all-out marketing it’s latest TV+ original content, TikTok’s impending ban, ChatGPT adds Tasks, Samsung and Apple may go with thin phones this year, and Mark Zuckerberg trash talks Apple on innovation.

Sponsored by:

• Notion AI: Organize your work and life using Notion AI. Try Notion for free when you go to: notion.com/primarytechnology

Watch on YouTube!

• Subscribe and watch our weekly episodes plus bonus clips at: https://youtu.be/q3ipzAwVfwg

Join the Community

• Discuss new episodes, start your own conversation, and join the Primary Tech community here: social.primarytech.fm

Support the show

• Join our member community and get an ad-free versions of the show, plus exclusive bonus episodes every week! Subscribe directly in Apple Podcasts or here: primarytech.memberful.com/join

Reach out:

• Stephen's YouTube Channel
• @stephenrobles on Threads
• Stephen on Bluesky
• Stephen on Mastodon
• @stephenrobles on X
• Jason's Inc.com Articles
• @jasonaten on Threads
• @JasonAten on X
• Jason on Bluesky
• Jason on Mastodon

We would also appreciate a 5-star rating and review in Apple Podcasts and Spotify

Podcast artwork with help from Basic Apple Guy.

Those interested in sponsoring the show can reach out to us at: [email protected]

Links from the show

• Apple Promotes Severance Season 2 Premiere With Lumon Industries Pop-Up and Visits From Actors - MacRumors
• Suited ‘Silo’ character attends NBA game ahead of season 2 finale on Apple TV+ - 9to5Mac
• TikTok ban timeline: Here's where things stand
• Sonos’ New CEO Sent an Email to Employees. 7 Words Stood Out Most
• OpenAI’s ChatGPT adds scheduled tasks feature in beta - The Verge
• Leaked Samsung Galaxy S25 Slim images show off its super-thin design - The Verge
• 'iPhone 17 Air' Launching Later This Year With These 10 New Features - MacRumors
• Zuckerberg trash talks Apple in interview with Joe Rogan - The Verge
• Meta to Cut 5% of Staff as Mark Zuckerberg Says He Will ‘Raise the Bar’ - WSJ
• Mark Zuckerberg sports $900,000 watch as he calls time on Meta fact-checking | Mark Zuckerberg | The Guardian
• Apple previews radically redesigned Mac Pro: 'Can't innovate anymore, my ass' - The Verge
• Apple’s Tim Cook Plans to Join Musk, Tech CEOs at Trump Inauguration - Bloomberg
• Tim Cook talks his nontraditional retirement plan, daily routine, more in new interview - 9to5Mac

• (00:00) - Intro

Apple Intelligence summaries are re-writing news headlines with false information, concerns over Siri privacy and recordings, Meta to remove fact-checkers and widen its content policy, Delta's AI-driven approach to travel and YouTube partnership, plus, highlights from CES 2025!

Sponsored by:

• HelloFresh: Get up to 10 FREE meals and a free high protein item for life when you go to: hellofresh.com/primary10fm

Watch on YouTube!

• Subscribe and watch our weekly episodes plus bonus clips at: https://youtu.be/zocm7-zfCyU

Join the Community

• Discuss new episodes, start your own conversation, and join the Primary Tech community here: social.primarytech.fm

Support the show

• Join our member community and get an ad-free versions of the show, plus exclusive bonus episodes every week! Subscribe directly in Apple Podcasts or here: primarytech.memberful.com/join

Reach out:

• Stephen's YouTube Channel
• @stephenrobles on Threads
• Stephen on Bluesky
• Stephen on Mastodon
• @stephenrobles on X
• Jason's Inc.com Articles
• @jasonaten on Threads
• @JasonAten on X
• Jason on Bluesky
• Jason on Mastodon

We would also appreciate a 5-star rating and review in Apple Podcasts and Spotify

Podcast artwork with help from Basic Apple Guy.

Those interested in sponsoring the show can reach out to us at: [email protected]

Links from the show

• Apple Intelligence summaries might get warning labels - Six Colors
• Apple Intelligence falsely claimed Luke Littler had already won
• Apple will pay $95 million to people who were spied on by Siri - The Verge
• Our longstanding privacy commitment with Siri - Apple
• iOS 18.3 hints at new 'Invites' app from Apple to manage events
• Apple Doorbell: Company Explores Amazon Ring Competitor; AirPods Heart Rate - Bloomberg
• MacRumors Buyer's Guide: Know When to Buy iPhone, Mac, iPad
• My 10-year-old and I have a weird trash talk going on via calendar invites.
• It's time to get back to our roots around free expression and giving people voice on our platforms. Here's what we're going to do:
• More Speech and Fewer Mistakes | Meta
• Apple CEO Tim Cook donates $1 million to Trump inauguration
• Delta Just Announced Its Plan to Use AI to Solve the Worst Thing About Traveling
• Your Next AI Wearable Will Listen to Everything All the Time | WIRED
• Here’s how small Nvidia’s $3,000 Digits supercomputer looks in person - The Verge
• LG’s StanbyME sequel adds a carrying strap to the portable TV - The Verge
• LG made a slim 32-inch 6K monitor with Thunderbolt 5 - The Verge
• Baseus’ new Enercore wall charger includes two retractable USB-C cables you’ll never misplace - The Verge
• Lenovo’s rollable laptop is a concept no more — launching this year for $3,500 - The Verge
• Anker’s solar umbrella uses next-gen perovskite cells to keep a longer charge - The Verge
• Anker’s new wall charger has ports on the bottom to help it stay plugged in - The Verge
• TikTok - Make Your Day
• Aqara Unveils new Smart Home products at CES 2025 - HomeKit Authority
• Schlage Announces The Sense Pro With UWB Support - Homekit News and Reviews

• (00:00) - Intro

Can Apple actually make Siri useful this year? Plus, their missed next-gen CarPlay deadline, OpenAI's financial ambitions, our CES preview, and our tech predictions for the next year.

Sponsored by:

• Notion AI: Organize your work and life using Notion AI. Try Notion for free when you go to: notion.com/primarytechnology

Get Primary Tech Show Merch!

Big thanks to Basic Apple Guy for creating our first run of Primary Tech Merch! Get our PTS OG shirt or hoodie, battery percentage ON/OFF, and The Other Guy at: primarytech.fm/merch

Watch on YouTube!

• Subscribe and watch our weekly episodes plus bonus clips at: https://youtu.be/OisiX-gWlAU

Join the Community

• Discuss new episodes, start your own conversation, and join the Primary Tech community here: social.primarytech.fm

Support the show

• Join our member community and get an ad-free versions of the show, plus exclusive bonus episodes every week! Subscribe directly in Apple Podcasts or here: primarytech.memberful.com/join

Reach out:

• Stephen's YouTube Channel
• @stephenrobles on Threads
• Stephen on Bluesky
• Stephen on Mastodon
• @stephenrobles on X
• Jason's Inc.com Articles
• @jasonaten on Threads
• @JasonAten on X
• Jason on Bluesky
• Jason on Mastodon

We would also appreciate a 5-star rating and review in Apple Podcasts and Spotify

Podcast artwork with help from Basic Apple Guy.

Those interested in sponsoring the show can reach out to us at: [email protected]

Links from the show

• Gurman: Voice Control for Next Magic Mouse 'Makes Sense' - MacRumors
• Apple promised next-gen CarPlay in 2024, so where is it? - The Verge
• Aston Martin, Porsche Preview Bespoke Apple CarPlay Interfaces
• Daring Fireball: OpenAI’s Board, Paraphrased: ‘To Succeed, All We Need Is Unimaginable Sums of Money’
• OpenAI announces new o3 models | TechCrunch
• Trump asks Supreme Court to let him rescue TikTok from US ban - The Verge
• US Treasury says Chinese hackers stole documents in 'major incident' | Reuters
• One dead, seven injured as Cybertruck explodes outside Trump’s hotel in Las Vegas - The Verge
• World first under sea roundabout
• Netflix, The NFL, and Beyoncé Just Pulled Off a Christmas Miracle
• The 1 Thing Apple Needs to Get Right in 2025 Has Nothing to Do with the Next iPhone
• Delta Museum: First Flights

• (00:00) - Intro

We recap all the big tech moments of 2024, from Apple Vision Pro to Rabbit R1, Humane Ai Pin, OpenAI Search and Sora, WWDC with Apple Intelligence, Pixel 9 Pro and AI Photography, Meta Orion glasses, and rate each as overyhyped or underhyped! Plus, we crown a tech brand winner of the year.

Sponsored by:

• 1Password: 1Password Extended Access Management is the first security solution that brings all those unmanaged devices, apps, and identities under your control. Learn more at: 1password.com/primarytech

Get Primary Tech Show Merch!

Big thanks to Basic Apple Guy for creating our first run of Primary Tech Merch! Get our PTS OG shirt or hoodie, battery percentage ON/OFF, and The Other Guy at: primarytech.fm/merch

Watch on YouTube!

• Subscribe and watch our weekly episodes plus bonus clips at: https://youtu.be/_JjX6kTawJw

Join the Community

• Discuss new episodes, start your own conversation, and join the Primary Tech community here: social.primarytech.fm

Support the show

• Join our member community and get an ad-free versions of the show, plus exclusive bonus episodes every week! Subscribe directly in Apple Podcasts or here: primarytech.memberful.com/join

Reach out:

• Stephen's YouTube Channel
• @stephenrobles on Threads
• Stephen on Bluesky
• Stephen on Mastodon
• @stephenrobles on X
• Jason's Inc.com Articles
• @jasonaten on Threads
• @JasonAten on X
• Jason on Bluesky
• Jason on Mastodon

We would also appreciate a 5-star rating and review in Apple Podcasts and Spotify

Podcast artwork with help from Basic Apple Guy.

Those interested in sponsoring the show can reach out to us at: [email protected]

Links from the show

• Rabbit R1: Everything it Can (and Can’t) Do - YouTube
• Here's What (Non-Techy) People Think of Apple Vision Pro - YouTube
• Introducing ChatGPT search | OpenAI
• The M3 MacBook Air Is Apple at Its Best
• Apple MacBook Air 13.3 inch - Walmart.com
• Humane Ai Pin vs. Siri vs. Rabbit R1: Knowledge Test! - YouTube
• Humane launches AI Pin (full presentation) - YouTube
• M4 iPad Pro Review - YouTube
• Apple Commercials - YouTube
• You can now try Microsoft’s Recall AI feature on Intel and AMD Copilot Plus PCs - The Verge
• WWDC24 Recap: Apple Intelligence Unveiled, BIG Updates to iOS 18, macOS Sequoia, and More! - YouTube
• Apple Blog TUAW Returns With Stolen Graphics and AI-Generated Content - MacRumors
• CrowdStrike's CEO Just Responded to the Massive Outage That Took Out Computers at Airlines and Hospitals. It Misses the Most Important Point
• The Google Pixel 9’s AI Camera Features Let You Reshape Reality | WIRED
• iPhone 16 Event Recap - YouTube
• Introducing Orion, Our First True Augmented Reality Glasses | Meta
• iPad mini 7 Review: Who Is This For? - YouTube
• The M4 Mac Mini Is Almost Perfect. There’s Just 1 Problem
• Sora from OpenAI

• (00:00) - Intro