In this Prime Talk Podcast Video Sponsored by GETIDA – Chad Rubin - Co-Founder & CEO of Skubana - a cutting edge eCommerce management platform, shares his life's journey into eCommerce.
Chad was born and raised in Rego Park in New York City, to a family of Holocaust survivors. His parents opened a store for vacuum-cleaners in Westfield, NJ where he eventually moved and lived when he was in third grade. He is the first college graduate in his family and got his degree from the University of Massachusetts Amherst in 2006.
During college, he also met his wife to be as they were college sweethearts. When he graduated he entered the finance industry and started working on Wall-Street for the investment firm Thomas Weisel. During the 2008 economic meltdown in the finance world, he eventually got laid off in 2009 during another downsizing round.
He then shifted his focus and energy on developing a multi-channel eCommerce infrastructure for his parents' vacuum-cleaning business and shifting it to sell online. In 2012 Chad lost his father who passed away from an illness right when the online business was gaining momentum.
Over time Chad has developed his own branded products in the vacuum-cleaning and coffee filters categories to great success. Through many trials, errors, and great challenges his online business grew to large dimensions and presented further opportunities for Chad to keep innovating and eventually being involved in other ventures.
He turned out to become a co-founder of the Prosper Show - the largest Amazon Seller Conference in the world, and wrote a best-selling book about his entrepreneurial journey called "Cheaper Easier Direct". However, the main challenges he was facing with growing his brand's Direct To Consumer (DTC) online reach led him to co-found Skubana.
Today Skubana is a cutting edge eCommerce management platform that helps DTC brands grow and manage their online operations. He advocates entrepreneurs to focus on developing businesses that they are passionate about and essentially become an extension of themselves. He believes this approach can be a key factor for long-term success.
Find out more about Skubana
https://www.skubana.com/
Find Chad's book on Amazon
https://amzn.to/2MR27bu
Find out more about GETIDA:
https://getida.com/
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