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Tim Oleary, CEO of NextGen Fundraising, discusses the evolution of fundraising in the nonprofit sector and the importance of integrating digital channels with traditional print methods. He emphasizes the need for a coordinated approach to fundraising, using data science, automation, and creative strategies to create a personalized and engaging donor experience.

Tim also highlights the challenges faced by nonprofits, such as acquisition and resource allocation, and the role of agencies in helping organizations navigate these challenges. He concludes by mentioning the upcoming Bridge Conference in Washington, D.C., where NextGen Fundraising will be showcasing their innovative solutions.

Chapters:

• 00:00 - Intro
• 01:10 - Tim O'Leary's Career and NextGen
• 05:49 - Nonprofit Fundraising Evolution
• 10:53 - Evolving Skills and Team Dynamics at NextGen
• 13:31 - Challenges in Channel Integration
• 16:38 - Custom Solutions for Diverse Clientele
• 21:03 - Aligning Fundraising with Strategy
• 22:56 - Balancing Long-Term Goals with Immediate Needs
• 25:15 - Bridge Integrated Marketing & Fundraising Conference

Get in Touch with Tim:

Tim's LinkedIn

NextGen Fundraising Website

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Steve Smith, Chief Revenue Officer of Live Oak Fiber, discusses his background in the telecom industry and the founding of Live Oak Fiber. He emphasizes the importance of connectivity in rural areas and the impact it can have on communities. Smith also talks about the marketing strategies used by Live Oak Fiber, including direct mail and personalization.

He highlights the need to understand customers and their specific needs and preferences. The conversation concludes with a discussion on the positive effects of connectivity, such as telehealth services and improved access to education.

Chapters:

• 00:00 - Intro
• 01:07 - Introduction and Background
• 08:40 - The Shift from Backbone to Fiber
• 11:35 - Translating Technical Efforts for Your Target Audience
• 14:26 - Understanding and Choosing the Right Internet Package
• 27:05 - Personalizing Direct Mail for Business and Residential Customers
• 31:03 - Pain Points in Direct Mail Operations
• 33:18 - The Real-World Impact of Connectivity

Get in Touch with Steve:

Steve's LinkedIn

LiveOak Fiber

Mentions:

CenturyLink (Qwest)

SoftBank

InfraRed Capital Partners

JP Morgan

Jody Craft

Shane Schilling

Chris Bach

Jennifer Powers

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Jesse Cunningham, Platform Partnerships Manager at HubSpot, shares his journey to joining HubSpot and the value of integrations in marketing technology. He discusses the benefits of the HubSpot Partner Program and how it creates a win-win-win scenario for customers, partners, and HubSpot.

The conversation also explores the challenges of navigating the vast marketing tech ecosystem and offers insights on making good integration choices. The importance of using first-party data and creating a connected ecosystem is emphasized, along with the power of personalized experiences for customers. Jesse provides resources for finding great integrations in the HubSpot app marketplace.

Chapters:

• 00:00 - Intro
• 01:51 - How Jesse Joined HubSpot
• 06:28 - HubSpot's Commitment to Partnership
• 13:55 - Lessons and Insights Around Marketing Solutions
• 18:42 - Optimizing Marketing with Personalized Customer Engagement
• 21:48 - Integrations for Enhanced Customer Experience
• 23:26 - Get in Touch with Jesse

Get in Touch with Jesse:

Jesse's LinkedIn

Mentions:

Yamini Rangan

Scott Brinker

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Kimberly McKinley, the CMO of Utopia Fiber, shares insights on the challenges and strategies of fiber marketing, emphasizing the importance of building brand trust and leveraging traditional and digital marketing channels. She also highlights the role of technology, transparency, and customer relationships in marketing success.

Chapters:

• 00:00 - Intro
• 01:41 - Introduction to Utopia Fiber and Kimberly McKinley
• 04:09 - Pain Points, Solutions and Challenges in Fiber Marketing
• 07:09 - Competing Against Established Fiber Giants
• 09:21 - Executing Ecosystem Integration for Real Impact
• 11:49 - Shifting Perspectives in Fiber Marketing Beyond Digital Approaches
• 18:12 - Leveraging Technology to Build Human Connections
• 20:11 - The Role of Transparency
• 23:21 - Combining Traditional and Digital Marketing for a Young Audience
• 26:18 - Interesting Tidbits About Kim
• 27:18 - Get in Touch with Kim

Get in Touch with Kim:

Kimberly's LinkedIn

Utopia Fiber Website

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Postalytics Website

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Mandy Thompson, CEO of Digital Reach Online Solutions, discusses the growth and evolution of her company, specializing in HubSpot CRM platform implementation and customization. The conversation covers the origin story of Digital Reach, its transition to becoming a HubSpot partner, and the strategic use of direct mail in conjunction with other channels to drive results for the Connecticut Project.

Chapters:

• 00:00 - Intro
• 02:12 - The Beginning of Digital Reach
• 07:43 - Finding the Right People During Growth
• 13:03 - Strategic Use of Direct Mail for Nonprofit Engagement
• 19:08 - Expanding Engagement Through Instant Communication
• 22:54 - Get in Touch with Mandy

Get in Touch with Mandy:

Mandy's LinkedIn

Digital Reach Website

Mentions:

Zapier

Google Optimize

WordPress

HubSpot

Salesforce

The Connecticut Project

Melvin Medina

More About Postalytics:

Postalytics Website

LinkedIn

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Trish Witkowski is the CEO and founder of Foldfactory.com, an international keynote speaker, and an instructor for LinkedIn Learning. At the helm of Foldfactory, Trish serves as the President and is the mastermind behind the award-winning FOLDRite™ folding template system. She has also authored several valuable resources, including the well-received "Direct Mail Simplified" and "Paper Folding Templates for Print Design." An accomplished instructor for LinkedIn Learning, Trish holds a Master of Science in Printing and a Bachelor of Fine Arts in Graphic Design from RIT.

Chapters:

• 00:00 - Intro
• 02:45 - Fold Factory Founding Story
• 06:10 - Unveiling Fold of the Week's YouTube Success
• 14:50 - From YouTube Series to Online Courses
• 19:14 - Keys to Direct Mail Success in Digital Marketing
• 25:14 - Trish's Course Target Audience and Value Proposition
• 28:27 - Common Missteps in New Direct Mail Initiatives
• 36:15 - Get in Touch with Trish

Get in Touch with Trish:

Trish's LinkedIn

Fold Factory Website

More About Postalytics:

Postalytics Website

LinkedIn

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In this episode we have Casey Hill, the Senior Growth Marketing Manager at ActiveCampaign, a global leader in marketing automation, email marketing, and CRM. With over a decade of experience propelling software companies to rapid growth, Casey pioneers creative strategies, from garnering millions of views on platforms like Quora and LinkedIn to securing podcast appearances. In his current role, he focuses on building organic growth engines to drive ActiveCampaign towards a $1 billion Annual Recurring Revenue (ARR).

Additionally, Casey consults with major firms like McKinsey and Blackrock, providing institutional guidance on topics such as SMB marketing vendor selection, SaaS pricing, and marketing automation.

Chapters:

• 00:00 - Intro
• 01:20 - Casey's Journey and Day-to-Day Focus
• 02:46 - Casey's Drive for Organic Growth at ActiveCampaign
• 05:06 - ActiveCampaign's Approach to Omni-Channel Marketing Efficiency
• 10:53 - Building Early Success in Campaigns with Automation
• 17:16 - ActiveCampaign's Latest Exciting Announcement
• 19:28 - Ecosystem Differentiation in Integrations
• 22:57 - Get in Touch with Casey

Get in Touch with Casey:

Casey’s LinkedIn

Casey’s Email

ActiveCampaign Website

Mentions:

McKinsey & Company

BlackRock

Sendoso

Bonjoro

OneSend

Zapier

More About Postalytics:

Postalytics Website

LinkedIn

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In this episode we have Brad Kugler, Co-founder and CEO at DirectMail 2.0. DirectMail 2.0's innovative solutions make direct mail the most effective form of advertising by integrating it with cutting-edge technology. DirectMail 2.0 offers a groundbreaking, cloud-based marketing platform that not only tracks the effectiveness of direct mail campaigns but also seamlessly integrates with digital platforms.

Brad's expertise lies in merging traditional direct mail with cutting-edge technology, providing marketers with invaluable insights to shape the future of the industry.

Chapters:

• 00:00 - Intro
• 03:00 - Brad's Path to DirectMail 2.0 Co-Founder
• 08:28 - Unveiling Customer Utilization and Impact
• 13:29 - Navigating Long-standing Attribution Methods
• 17:41 - Marketers' Success Tips for Informed Delivery Campaigns
• 22:33 - AI's Impact on Omnichannel Campaigns
• 25:13 - Smart Investing in AI Trends for Business Growth
• 28:10 - Direct Mail and Digital in Political Campaigns
• 32:01 - Get in Touch with Brad

Get in Touch with Brad:

Direct Mail 2.0 Website

Brad’s Email

Mentions:

Joy Gendusa

USPS

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In this episode we have Thomas Foti, the Vice President of Product Solutions at the United States Postal Service (USPS). In this role, he is responsible for overseeing enterprise-wide product solutions, focusing on strategic development, and managing a diverse portfolio of product lines and services. With over 32 years of USPS experience, Thomas has held executive leadership roles in product management, domestic and international package strategy, and technology planning and analysis. He holds an MBA in finance from the University of Maryland and a Bachelor's degree in management from the State University of New York at Geneseo.

Chapters:

• 00:00 - Intro
• 02:18 - Thomas' USPS Role and Impact on Marketers
• 06:37 - 2023 Consumer Trends and Insights
• 10:10 - Direct Mail is a Premium Way to Communicate
• 13:51 - USPS Transformation and "Delivering for America" 
• 20:01 - Delivering Performance Direct Mail in the United States 2023
• 25:17 - The Impact of Marketing Automation on Direct Mail Usage
• 28:47 - The Evolution of Marketing Tech and Its Benefits for Marketers
• 32:58 - Unlocking the Power of USPS Informed Delivery
• 37:35 - Get in Touch with Thomas

Get in Touch with Thomas:

USPS Website

Mentions:

Louis DeJoy

Winterberry Group

More About Postalytics:

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In this episode we have Mike Porter, the president at Print/Mail Consultants and PMC Content Services. Their focus is on raising awareness and nurturing leads through well-executed content marketing strategies. Mike is an industry adviser, author, and business communications expert with a consistent track record of driving inbound marketing, even for resource-limited companies.

Mike's passion for customer communications, including billing, regulatory notices, and marketing materials, is reflected in his column "In the Trenches" in Mailing Systems Technology magazine, offering valuable insights, tips, and trends.

Chapters:

• 00:00 - Intro
• 02:21 - Mike’s Journey to Print Mail Consultants
• 05:22 - Change and Consistency in Print and Mail
• 11:54 - The Technology Evolution in the World of Print and Mail
• 18:57 - Barriers to Direct Mail Adoption
• 24:03 - The Rebirth of Direct Mail and What Triggered It
• 29:19 - Mike's Key Advice for Marketers on Direct Mail
• 32:16 - Get in Touch with Mike

Get in Touch with Mike:

PMC Content Services Website

Print Mail Consultants

Mike’s LinkedIn

Mentions:

Bell and Howell

More About Postalytics:

Postalytics Website

LinkedIn

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