Print to Pixel

In this episode of Print to Pixel, Dennis Kelly speaks with Ruby Hibben, Director of Marketing Services at Vantage Point Solutions. They discuss Ruby's diverse career journey, the growth of the marketing services team, and the importance of understanding client needs in the broadband industry.

Ruby shares insights on building effective marketing strategies, the role of direct mail in omnichannel marketing, and the necessity of collaboration across various functional areas to enhance client communication and engagement.

Chapters:

• Intro - 00:00
• Ruby’s Career Journey - 02:01
• Building a Marketing Team at Vantage Point - 06:58
• Understanding Vantage Point’s Clients - 11:24
• Key Challenges in Broadband Marketing - 14:03
• Collaborating with Industry Experts - 14:50
• The Role of Direct Mail in Omnichannel Strategies - 22:00
• Harnessing Automation for Marketing Success - 26:01
• Get in Touch with Ruby - 27:25

Get in Touch with Ruby:

Ruby's Email

Vantage Point Solutions Website

Mentions:

Brian Enga

More About Postalytics:

Postalytics Website

LinkedIn

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In this episode of Print to Pixel, Dennis Kelly interviews Kenneth "Shark" Kinney, a marketing strategist and podcast host. They discuss the evolution of marketing, the importance of perspective, and the need for differentiation in a crowded marketplace.

Kenneth shares insights on disruptive marketing, the significance of omnichannel strategies, and the emotional connections that brands must forge with their customers. The conversation emphasizes the importance of integrating direct mail with digital marketing and understanding customer needs over brand narratives.

Chapters:

• Intro - 00:00
• Introduction and the "Shark" Nickname - 01:32
• Career Journey to Speaker and Podcaster - 03:01
• The Shark Metaphor in Marketing - 09:01
• Differentiation and the "Sea of Sameness" - 12:36
• Integration of Direct Mail with Omnichannel Marketing - 17:08
• The Importance of Standing Out in Marketing - 26:33
• Get in Touch with Kenneth - 29:40

Get in Touch with Kenneth:

Kenneth's LinkedIn

Website

Mentions:

Kenneth's podcast "A Shark's Perspective"

Speakernomics Podcast

St. Jude Children's Research Hospital

Hedwig von Restorff

More About Postalytics:

Postalytics Website

LinkedIn

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In this episode of Print to Pixel, Dennis Kelly speaks with Salvatore Salpietro, Chief Community Officer of Fundraise Up, about the intersection of nonprofit fundraising and technology. Sal shares his unique journey from IT to nonprofit work, highlighting the challenges faced by the sector in adopting modern technology.

Fundraise Up's mission is to optimize the donation experience for nonprofits, focusing on a single, effective solution rather than a toolbox of mediocre options. The conversation delves into the importance of donation forms, the impact of technology on fundraising, and the value of building a partner ecosystem to enhance nonprofit operations.

Chapters:

• 00:00 - Intro
• 02:01 - Salvatore’s Origin Story and the Journey to Fundraise Up
• 07:50 - Understanding Fundraise Up's Mission and Rapid Growth
• 13:24 - What Salvatore Focuses on as Chief Community Officer
• 16:23 - The Impact of Online Donation Forms on Fundraising
• 22:02 - Building an Ecosystem to Enhance the Donor Experience
• 25:25 - Engaging with the Partner Ecosystem as a Fundraise Up Customer
• 27:47 - Redefining Direct Mail with Creativity and Technology
• 32:55 - Get in Touch with Salvatore

Get in Touch with Salvatore:

Salvatore's LinkedIn

Salvatore's Email

Mentions:

UNICEF USA

The Salvation Army USA

The American Heart Association

Asia Wild

The American University of Rome

University of California

Child Mind Institute

More About Postalytics:

Postalytics Website

LinkedIn

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In this episode of Print to Pixel, Dennis Kelly sits down with Erik Tomalis, Chief Evangelist and Director of Business Development at Virtuous, a nonprofit CRM and marketing automation platform. Erik shares his inspiring journey from fundraiser to his current role at Virtuous. Together, they explore the critical role of human connection and kindness in the nonprofit sector, the challenges organizations face in an increasingly digital landscape, and the power of personalized donor journeys.

Erik also introduces the Responsive Maturity Model, a framework outlining five essential steps to scale donor engagement through digital transformation.

Chapters:

• 00:00 - Intro
• 00:17 - Meet Erik Tomalis and Virtuous
• 07:04 - Smart Nonprofits Using CRM and Automation
• 10:31 - Top Priorities for Adopting a New Platform
• 15:39 - The Responsive Maturity Model Presentation at Bridge Conference
• 20:23 - Get in Touch with Erik

Get in Touch with Erik:

Erik's LinkedIn

Virtuous Website

Virtuous Ebooks:

How To Cultivate Deep Donor Relationships at Scale

The Responsive Nonprofit

Mentions:

Gabe Cooper

Harold J. "Si" Seymour

Giving Institute

Association of Fundraising Professionals (AFP)

Bridge Nonprofit Conference

More About Postalytics:

Postalytics Website

LinkedIn

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In this episode, Dennis Kelly interviews Pedro J Rivera, Esq., a fundraising expert with a focus on major gift planning. Pedro shares his career journey and how he transitioned from law to fundraising. He emphasizes the importance of building relationships with donors and understanding their interests and capacity to give.

Pedro also discusses the strategic approach to major gift fundraising and the integration of direct mail and other channels in an omnichannel marketing strategy. He highlights the use of direct mail to ask questions and gather data from donors, as well as the potential of QR codes to bridge the offline and online experience.

Chapters:

• 00:00 - Intro
• 01:38 - Introduction and Pedro's Career Journey
• 07:16 - The Importance of Building Relationships in Major Gift Planning
• 10:22 - Strategic Approach to Major Gift Fundraising
• 18:16 - Highlights on Saving Time and Spurring Creativity in Fundraising
• 22:20 - Integrating Direct Mail in an Omnichannel Marketing Strategy
• 24:22 - Bridging Offline and Online with Direct Mail and QR Codes
• 26:24 - Get in Touch with Pedro

Get in Touch with Pedro:

Pedro's Email

Pedro's LinkedIn

Mentions:

UnidosUS

Charles Schwab

Fidelity Charitable

More About Postalytics:

Postalytics Website

LinkedIn

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In this episode of Print to Pixel, Dennis Kelly interviews Aquanetta Betts, the Director of Planned Giving at George Mason University. Aquanetta shares her journey to her current role and discusses the importance of planned giving in the nonprofit sector. She explains that planned giving involves making gifts to nonprofits that usually require a third party to be involved, such as stock gifts or real estate gifts.

Aquanetta emphasizes the need for effective marketing strategies in planned giving, including educational content, direct mail, and a strong online presence. She also highlights the significance of stewardship and retention in planned giving programs.

Chapters:

• 01:28 - Aquanetta's Background
• 08:07 - Defining Planned Giving and Its Importance
• 10:40 - Marketing Strategies for Planned Giving
• 16:33 - The Role of Direct Mail in Planned Giving
• 25:30 - Stewardship and Retention in Planned Giving Programs
• 28:23 - National Make-A-Will Month and National Estate Planning Awareness Week
• 32:11 - Get in touch with Aquanetta

Get in touch with Aquanetta:

Aquanetta's LinkedIn

George Mason University Website

More About Postalytics:

Postalytics Website

LinkedIn

Subscribe to our YouTube Channel

In this episode of Print to Pixel, Dennis Kelly interviews Nathan Chappell, Senior Vice President at DonorSearch AI, about the impact of AI on fundraising. Nathan shares his journey into the nonprofit sector and how his background in technology and business led him to the intersection of AI and generosity.

He discusses the potential of AI in the nonprofit sector, emphasizing the importance of responsible AI and the need for nonprofits to embrace change and invest in research and development. Nathan also highlights the role of curiosity in leveraging AI effectively and shares practical applications of AI in fundraising campaigns.

Chapters:

• 00:00 - Intro
• 01:57 - Introduction to Nathan Chappell and the Intersection of AI and Generosity
• 09:46 - The Impact of AI on Fundraising
• 16:12 - The Mix Between Predictive AI and Generative AI
• 22:20 - Legitimate Concerns and Fear-Based Limitations of AI in Fundraising
• 27:28 - The Need for Curiosity and the Grassroots Movement of Fundraising AI
• 36:55 - Practical Applications of AI in Fundraising Campaigns
• 42:31 - Get in touch with Nathan

Get in touch with Nathan:

Nathan's LinkedIn

Chappell + Crimmins Website

Mentions:

Sam Altman

Carvana

Books:

The Generosity Crisis by Nathan Chappell, Brian Crimmins and Michael Ashley

Build the Life You Want by Arthur C. Brooks

More About Postalytics:

Postalytics Website

LinkedIn

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In this episode of Print to Pixel, Dennis interviews Mark Becker, founding partner of Cathexis Partners, about the role of technology in the nonprofit industry. They discuss the importance of selecting and implementing the right technology stack, the impact of well-defined technology projects on nonprofits, and the current landscape of nonprofit tech vendors.

They also touch on the pain points of the legacy direct mail workflow and the need for more efficient and secure data management. Mark shares insights from his experience working with nonprofits and offers resources for further learning.

Chapters:

• 00:00 - Intro
• 02:35 - Mark Becker's Path to Success
• 09:34 - Nonprofit Tech Challenges and Solutions
• 12:04 - Success Stories in Nonprofit Tech
• 15:41 - Key Platforms in the Nonprofit Tech Landscape
• 24:31 - Streamlining Direct Mail for Nonprofits
• 27:12 - Get in Touch with Mark

Get in Touch with Mark:

Cathexis Partners Website

Mark Becker

Mentions:

Bonterra

Event 360

Susan G. Komen for the Cure

More About Postalytics:

Postalytics Website

LinkedIn

Subscribe to our YouTube Channel

Eliza Slone, VP of Strategy at MKDM, shares her journey in the nonprofit world and the importance of storytelling and brand in fundraising. She emphasizes the need for nonprofits to simplify their message and evoke emotion to make a lasting impact. Eliza also discusses the challenges faced by nonprofit professionals, including interdepartmental conflicts and lack of recognition.

She highlights the importance of career development and offers advice on navigating these challenges. Eliza concludes by discussing the evolving landscape of nonprofit marketing and the need for organizations to invest in brand and adapt to changing trends.

Chapters:

• 00:00 - Intro
• 01:09 - Eliza's Background
• 06:41 - Eliza's Career in MDKM
• 10:27 - Evolution of Nonprofit Marketing and Trends for 2025
• 14:59 - Crafting a Simple and Memorable Emotional Story
• 18:16 - Eliza's Highlights from the Bridge Conference Panel
• 26:06 - Juicy Questions from the Advice Column
• 28:00 - Work-Life Balance and Personal Fulfillment
• 30:02 - Get in Touch with Eliza

Get in Touch with Eliza

Eliza's LinkedIn

MKDM Website

Mentions:

MDKM

DMFA

Amy Bobrick

Kesi Marcano

More About Postalytics:

Postalytics Website

LinkedIn

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Erica Waasdorp, president of A Direct Solution, shares her expertise in helping nonprofits convert one-time donors into monthly donors. She discusses her background in direct mail and how she got involved in monthly giving. Erica emphasizes the importance of tailoring the monthly giving program to each organization and the need for a multi-channel approach. She highlights the value of monthly donors and the long-term benefits they bring.

Erica also addresses the challenges of breaking down silos within organizations and the mindset shift needed to prioritize recurring donors. She encourages sharing and collaboration within the nonprofit industry.

Chapters:

• 00:00 - Intro
• 01:35 - Erica's Background and A Direct Solution
• 09:07 - Building Multichannel Campaigns for Small Nonprofits
• 14:52 - Building a Brand for Sustainable Revenue Growth
• 20:43 - Overcoming Pain Points in Segmentation and Channel Diversification
• 27:30 - Influential Figures in Erica's Career Journey
• 29:32 - The Bridge Integrated Marketing & Fundraising Conference
• 33:13 - Get in Touch with Erica

Get in Touch with Erica:

Erica's Email

Erica's LinkedIn

A Direct Solution Website

Mentions:

The Nonprofit Alliance

Harvey McKinnon

Ken Burnett

Sean Triner

Julia Campbell

The Bridge Integrated Marketing & Fundraising Conference

More About Postalytics:

Postalytics Website

LinkedIn

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