Print to Pixel

By Postalytics

Print to Pixel is the podcast for marketers who want to learn how to leverage the power of direct mail in their multi-channel campaigns. Whether you’re new to multi-channel marketing or an industry ve... more

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FAQs about Print to Pixel:

How many episodes does Print to Pixel have?

The podcast currently has 32 episodes available.

Print to Pixel episodes:

November 23, 2023Organic Growth and Omni-Channel Efficiency at ActiveCampaign with Casey Hill #12
In this episode we have Casey Hill, the Senior Growth Marketing Manager at ActiveCampaign, a global leader in marketing automation, email marketing, and CRM. With over a decade of experience propelling software companies to rapid growth, Casey pioneers creative strategies, from garnering millions of views on platforms like Quora and LinkedIn to securing podcast appearances. In his current role, he focuses on building organic growth engines to drive ActiveCampaign towards a $1 billion Annual Recurring Revenue (ARR).
Additionally, Casey consults with major firms like McKinsey and Blackrock, providing institutional guidance on topics such as SMB marketing vendor selection, SaaS pricing, and marketing automation.
Chapters:
00:00 - Intro
01:20 - Casey's Journey and Day-to-Day Focus
02:46 - Casey's Drive for Organic Growth at ActiveCampaign
05:06 - ActiveCampaign's Approach to Omni-Channel Marketing Efficiency
10:53 - Building Early Success in Campaigns with Automation
17:16 - ActiveCampaign's Latest Exciting Announcement
19:28 - Ecosystem Differentiation in Integrations
22:57 - Get in Touch with Casey

Get in Touch with Casey:
Casey’s LinkedIn
Casey’s Email
ActiveCampaign Website
Mentions:
McKinsey & Company
BlackRock
Sendoso
Bonjoro
OneSend
Zapier
More About Postalytics:
Postalytics Website
LinkedIn
Subscribe to our YouTube Channel
...more
25min
November 16, 2023Merging Direct Mail with Digital for Omnichannel Marketing Success with Brad Kugler #11
In this episode we have Brad Kugler, Co-founder and CEO at DirectMail 2.0. DirectMail 2.0's innovative solutions make direct mail the most effective form of advertising by integrating it with cutting-edge technology. DirectMail 2.0 offers a groundbreaking, cloud-based marketing platform that not only tracks the effectiveness of direct mail campaigns but also seamlessly integrates with digital platforms.
Brad's expertise lies in merging traditional direct mail with cutting-edge technology, providing marketers with invaluable insights to shape the future of the industry.
Chapters:
00:00 - Intro
03:00 - Brad's Path to DirectMail 2.0 Co-Founder
08:28 - Unveiling Customer Utilization and Impact
13:29 - Navigating Long-standing Attribution Methods
17:41 - Marketers' Success Tips for Informed Delivery Campaigns
22:33 - AI's Impact on Omnichannel Campaigns
25:13 - Smart Investing in AI Trends for Business Growth
28:10 - Direct Mail and Digital in Political Campaigns
32:01 - Get in Touch with Brad

Get in Touch with Brad:
Direct Mail 2.0 Website
Brad’s Email
Mentions:
Joy Gendusa
USPS
More About Postalytics:
Postalytics Website
LinkedIn
Subscribe to our YouTube Channel
...more
33min
November 06, 2023Direct Mail and Marketing Automation Through USPS Perspective with Thomas Foti #10
In this episode we have Thomas Foti, the Vice President of Product Solutions at the United States Postal Service (USPS). In this role, he is responsible for overseeing enterprise-wide product solutions, focusing on strategic development, and managing a diverse portfolio of product lines and services. With over 32 years of USPS experience, Thomas has held executive leadership roles in product management, domestic and international package strategy, and technology planning and analysis. He holds an MBA in finance from the University of Maryland and a Bachelor's degree in management from the State University of New York at Geneseo.
Chapters:
00:00 - Intro
02:18 - Thomas' USPS Role and Impact on Marketers
06:37 - 2023 Consumer Trends and Insights
10:10 - Direct Mail is a Premium Way to Communicate
13:51 - USPS Transformation and "Delivering for America"
20:01 - Delivering Performance Direct Mail in the United States 2023
25:17 - The Impact of Marketing Automation on Direct Mail Usage
28:47 - The Evolution of Marketing Tech and Its Benefits for Marketers
32:58 - Unlocking the Power of USPS Informed Delivery
37:35 - Get in Touch with Thomas

Get in Touch with Thomas:
USPS Website
Mentions:
Louis DeJoy
Winterberry Group
More About Postalytics:
Postalytics Website
LinkedIn
Subscribe to our YouTube Channel
...more
41min
November 02, 2023The Evolution at The Print and Mail Industry with Mike Porter #09
In this episode we have Mike Porter, the president at Print/Mail Consultants and PMC Content Services. Their focus is on raising awareness and nurturing leads through well-executed content marketing strategies. Mike is an industry adviser, author, and business communications expert with a consistent track record of driving inbound marketing, even for resource-limited companies.
Mike's passion for customer communications, including billing, regulatory notices, and marketing materials, is reflected in his column "In the Trenches" in Mailing Systems Technology magazine, offering valuable insights, tips, and trends.
Chapters:
00:00 - Intro
02:21 - Mike’s Journey to Print Mail Consultants
05:22 - Change and Consistency in Print and Mail
11:54 - The Technology Evolution in the World of Print and Mail
18:57 - Barriers to Direct Mail Adoption
24:03 - The Rebirth of Direct Mail and What Triggered It
29:19 - Mike's Key Advice for Marketers on Direct Mail
32:16 - Get in Touch with Mike

Get in Touch with Mike:
PMC Content Services Website
Print Mail Consultants
Mike’s LinkedIn
Mentions:
Bell and Howell
More About Postalytics:
Postalytics Website
LinkedIn
Subscribe to our YouTube Channel
...more
35min
October 19, 2023Maximizing ROI Through Omnichannel Mastery with Brian Snider #08
In this episode we have Brian Snider, the President and Chief Creative Officer at The GRI Marketing Group, a direct and digital marketing agency, delivering responsive integrated marketing across various media. Their services encompass strategic planning, creative execution, and campaigns spanning offline, online, and out-of-home channels. Their 35 years in the field have yielded significant revenue for clients, including publishers, finance, professional services, IT, and more.
Chapters:
00:00 - Intro
01:46 - Brian's Journey to GRI Group Presidency
05:41 - Boosting ROI Through Omnichannel Marketing
09:02 - Using Data for Targeted Client Segmentation and Personalization
12:56 - The Pros and Cons of Automated Direct Mail in Campaigns
17:30 - Innovative Automation in Insurance Direct Mail
21:54 - Balancing Performance and Brand Investments for Clients
27:17 - Get in Touch with Brian

Get in Touch with Brian:
GRI Group Website
Brian’s Email
Mentions:
Fortune 500
More About Postalytics:
Postalytics Website
LinkedIn
Subscribe to our YouTube Channel
...more
29min
October 12, 2023A Marketing Success Journey in a Digital Age with Kevin Lee #07
In this episode we have Kevin Lee, the visionary CEO at eMarketing Association, an organization dedicated to empowering marketers across the advertising, marketing, media, and agency spectrum. Committed to education and support, the association facilitates connections and knowledge exchange within the realm of paid media (advertising, influencers, promotions, sponsorships), earned media (PR, digital PR, social media, SEO, content marketing), owned media, and CRM/retention marketing.
Kevin also founded We-Care, a cause marketing platform which generated over $8 million for nonprofits, becoming the “inspiration” for Amazon SMILE ($450+ million in donations). Kevin has written 4 books, spoken at more than 500 events, and published 700+ articles on marketing. Kevin received his MBA from Yale and is an investor and advisor for various ad-tech, mar-tech, ecommerce and other companies.
Chapters:
00:00 - Intro
02:42 - Kevin’s Story From Yale to Marketing Success
10:01 - Balancing Time and Energy in Managing Multiple Platforms
14:27 - Exploring the Evolution of Giving Forward + Gawker
23:05 - Kevin’s Transition from SEM to Direct Mail and Omnichannel Insights
30:39 - Marketing Investments During Economic Uncertainty
34:15 - Navigating Generative AI's Impact on SEO and Marketing Channels
39:40 - Get in Touch with Kevin

Get in Touch with Kevin:
Kevin’s LinkedIn
Mentions:
Marin Software
Truth Nutrition
Didit
Giving Forward
Gawker
More About Postalytics:
Postalytics Website
LinkedIn
Subscribe to our YouTube Channel
...more
41min
September 28, 2023Synergy of Data and Creativity in Sales Leadership with Michael Helms #06
In this episode we have Michael Helms, the Regional VP of Sales at RR Donnelley (RRD), a global leader in multichannel solutions for marketing and business communications. With over 50,000 customers and a presence in 345 countries, RRD offers a comprehensive portfolio of capabilities underpinned by Michael's expertise. Beyond technical know-how, Michael is a conductor of collaborative brilliance, uniting creative minds to craft captivating print narratives that make a lasting impact on audiences worldwide.
Through his journey in the production seat, Michael recognizes that the real magic happens when innovative ideas converge. He enlivens print and marketing campaigns, connecting brands to audiences through a spectrum of integrated services and technology.
Chapters:
00:00 - Intro
02:08 - Michael’s Career Journey in Marketing and Omni-Channel Communications
06:22 - RRD's Perspective on Direct Mail and Omnichannel Marketing
08:39 - Crafting Strategies in Marketing Campaigns
11:51 - Innovative Multichannel Campaign Success Story
16:45 - Acuity by R&D's Impact on Direct Mail Testing
21:02 - RRD's "Go Creative" Global Creative Services
29:12 - Exploring Optichannel Marketing Trends and Insights
31:54 - Fostering Customer Relationships with QR Codes and Direct Mail
35:41 - Get in Touch with Michael

Get in Touch with Michael:
Michael’s Phone - 248-207-0690
Michael’s Email
RR Donnelley Website
Mentions:
The Hennegan Company
Robert Ott, Jr
Unreal Engine
More About Postalytics:
Postalytics Website
LinkedIn
Subscribe to our YouTube Channel
...more
37min
September 15, 2023Maximizing Relevancy and Response in Health Insurance Marketing with Lianne Wade #05
In this episode we have Lianne Wade, a Senior Director of Client Service at MERGE Boston, specializing in integrated marketing. She is highly skilled in employing omnichannel strategies that incorporate various channels, including direct mail, to drive successful campaigns. Lianne's expertise extends to customer insights, data analytics, omni-channel marketing strategy, and measurable, ROI-based strategies.
She is a respected industry contributor, having published her work in prominent blogs and publications such as Target Marketing, Direct Marketing, Chief Marketer, MarketingSherpa, and Mad Marketer. Lianne has also been featured as a speaker on the ALS Ice Bucket Challenge and is recognized as an accomplished author and thought leader in the marketing field.
Chapters:
00:00 - Intro
02:09 - Marketing Background and Career at MERGE
07:43 - Direct Mail's Success in Healthcare
13:06 - Regulation's Impact on Health Campaigns
18:16 - Enhancing Open Enrollment with Multi-Channel Marketing
27:05 - Exploring the Rise of Online Response Channels
32:40 - DEI Strategies in Healthcare Insurance Marketing
40:30 - Get in Touch with Lianne

Get in Touch with Lianne:
Merge Website
Lianne’s Email
Lianne’s LinkedIn
Mentions:
CMS - Centers for Medicare & Medicaid Services
Healthcare.gov
Aetna
CVS Health
Medicaid
More About Postalytics:
Postalytics Website
LinkedIn
Subscribe to our YouTube Channel
...more
42min
September 14, 2023The Future of Customer Communication and Sustainability with Steve Falk #04
In this episode we have Steve Falk, the VP Partnerships and Sustainability at The AIIM Group in Aurora, Ontario. With expertise in both physical and digital technologies, Steve and the team at AIIM integrate triggered Variable Data Printing and Direct Mail into clients' tech stacks, driving improved sales, customer engagement, and charitable donations.
Steve’s a well known expert in omnichannel marketing that includes personalized mail across both Canada and the US. He’s also developed a significant body of work to help understand the carbon footprint of direct mail, and has developed programs at AIIM that utilize advanced carbon offset techniques.
Chapters:
00:00 - Intro
02:47 - The Journey of Steve in the Marketing World
11:25 - Direct Mail's Power in Timeliness and Personalization
15:14 - AIIM's Key Solutions for Its Customers
18:35 - The Transformation of Direct Mail into Tech-Integrated Marketing
21:29 - The Evolving Landscape of Omni-Channel Marketing
27:17 - AIIM's Carbon Neutral Direct Mail Service
39:01 - Get in Touch with Steve

Get in Touch with Steve:
Steve’s Email
AIIM Website
Mentions:
Prime Data
Mailcom
The Sustainable Mail Group
More About Postalytics:
Postalytics Website
LinkedIn
Subscribe to our YouTube Channel
...more
40min
September 14, 2023Omnichannel Marketing Lessons & Best Practices with Bruce McMeekin #03
In this episode we have Bruce McMeekin. Bruce is CEO and founder of BKM Marketing, an Inc. 5000, omnichannel marketing agency focused on delivering turnkey, results-driven marketing programs for banks and other results-driven B2B and B2C clients. Bruce and his BKM Marketing colleagues assemble high-caliber project teams of seasoned creatives, data analysts, digital, and print production experts that help clients get to market effectively and efficiently.
Bruce is also a member of the Forbes Agency Council, has been heavily involved in the New England Direct Marketing Association, and has a passion for sustainable marketing that we’ll dive into today.
Chapters:
00:00 - Intro
02:33 - Bruce's Marketing Journey and BKM Foundation
11:39 - Finding Consistency Across Banking and Non-Banking Clients
17:25 - Unique Challenges in Banking Marketing at BKM
20:26 - Bruce's Top 3 Tips for Omnichannel Campaigns
27:35 - The Power of Profitability-Based Segmentation
31:54 - Bruce's Passion for Sustainable Marketing
40:18 - Get in Touch with Bruce

Get in Touch with Bruce:
BKM Marketing Website
Net Zero Now
Mentions:
Sam Ricco
More About Postalytics:
Postalytics Website
LinkedIn
Subscribe to our YouTube Channel
...more
42min

FAQs about Print to Pixel:

How many episodes does Print to Pixel have?

The podcast currently has 32 episodes available.