Print to Pixel

By Postalytics

Print to Pixel is the podcast for marketers who want to learn how to leverage the power of direct mail in their multi-channel campaigns. Whether you’re new to multi-channel marketing or an industry ve... more

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FAQs about Print to Pixel:

How many episodes does Print to Pixel have?

The podcast currently has 47 episodes available.

Print to Pixel episodes:

July 15, 2025The Shift from Fear to Hope in Nonprofit Messaging with Josh Gryniewicz #37
In this episode of Print to Pixel, Dennis Kelly speaks with Josh Gryniewicz of Odd Duck LLC about the transformative power of storytelling in nonprofit marketing. They discuss the importance of hope-centric messaging over fear-based approaches, the development of a narrative framework for effective communication, and share successful case studies that illustrate the impact of these strategies.
The conversation emphasizes the need for authenticity and alignment in messaging across various channels to engage audiences effectively and drive social change.
Chapters:
00:00 - Intro
01:44 - Josh's Background & Career Journey
02:44 - Documentary vs Data Storytelling Impact
06:31 - Hope-Centric Messaging Framework
10:27 - Vaccine Campaign Case Studies
17:22 - Omnichannel Story Mapping
24:37 - DIY Community Video Success
33:34 - Get in Touch with Josh

Get in Touch with Josh:
Josh's Email
Odd Duck Website

Mentions:
Brian Halligan
Dharmesh Shah
National Indian Health Board

More About Postalytics:
Postalytics Website
LinkedIn
YouTube
...more
36min
July 08, 2025Why Marketing Tech Keeps Exploding with Scott Brinker #36
In this episode of Print to Pixel, Dennis Kelly chats with Scott Brinker, VP of Platform Ecosystem at HubSpot and editor of Chiefmartec, about the explosive growth of marketing technology, from its niche beginnings to today’s AI-driven landscape. Scott shares candid insights from his accidental career in MarTech, the surprising lack of consolidation in the industry, and groundbreaking research on generative AI adoption.
They dive into HubSpot’s evolving partner ecosystem, the resurgence of direct mail in omnichannel strategies, and why human adaptability, not just technology, remains the biggest bottleneck for innovation.

Chapters:
00:00 - Intro
02:15 - Scott's Background & Career Journey
03:00 - Early Days of Marketing Technology
07:03 - Evolution of the MarTech Landscape
09:34 - Generative AI in Marketing
12:00 - HubSpot's AI Tools & Industry Adoption
21:45 - HubSpot's Partner Ecosystem Growth
30:39 - Omnichannel Marketing Strategies
35:24 - Get in Touch with Scott

Get in touch with Scott:
Scott Brinker's LinkedIn
Chiefmartec Website
HubSpot Ecosystem

Mentions:
Brian Halligan
Dharmesh Shah
Franz Riemersma
Ethan Mollick
Karen Eng
Riverside
Runway

More About Postalytics:
Postalytics Website
LinkedIn
Subscribe to our YouTube Channel
...more
38min
June 30, 2025Strategies for Hunting with Cold Outreach with James Milsom #35
In this episode of Print to Pixel, Dennis Kelly speaks with James Milsom, Head of Marketing at Hunter.io, about the evolving landscape of cold outreach and how nonprofits can apply B2B strategies to boost engagement. James shares his unique journey from studying law to leading marketing teams, and how understanding the fundamentals of messaging can make or break a campaign.
They dive into the importance of intent signals, how to avoid overpersonalization pitfalls, and the surprising creative power behind cold email. James also highlights Hunter.io’s current campaign, Messaging Madness, which showcases high-performing cold emails across industries. The conversation offers tactical insights on testing, deliverability, and building an omnichannel strategy that actually works.
Chapters:
00:00 - Intro
02:26 - The Office UK vs US
03:37 - James's Journey from Law to Marketing
08:30 - Key Priorities at Hunter.io
12:07 - Is Cold Email Really Dead?
16:04 - Messaging Madness 2025 Campaign
25:16 - The Role of Cold Email in Omnichannel Marketing
28:45 - Leveraging AI in Marketing Strategies
34:18 - Get in Touch with James

Get in Touch with James:
James Milsom on LinkedIn
Hunter Website

Links:
State of Cold Email 2025 Report

More About Postalytics:
Postalytics Website
LinkedIn
Subscribe to our YouTube Channel
...more
36min
June 20, 2025Harnessing AI for Nonprofit Success with Charly Jarrett #34
In this episode of Print to Pixel, host Dennis Kelly speaks with Charly Jarrett, a digital nonprofit specialist at HJC, about the transformative role of AI in nonprofit fundraising. Charly shares her personal journey into the sector and offers practical strategies for safely and effectively adopting AI in a nonprofit environment.
The conversation explores common fears around AI, the importance of data-driven decision-making, and how AI can be used to reduce burnout and streamline day-to-day operations. From enhancing donor targeting to supporting accessibility and staff development, this episode is packed with insights for nonprofit leaders looking to embrace technology and elevate their fundraising impact.
Chapters:
00:00 - Intro
01:45 - How Charly’s Career Journey Led to AI in Fundraising
04:50 - What Are Nonprofits Afraid of When It Comes to AI
11:45 - How Should Nonprofit Leaders Start Thinking About AI
21:36 - How to Begin Using AI in Fundraising Strategy
26:37 - How Spark Points and Data Can Improve Omnichannel Fundraising
27:34 - How AI Can Help Discover Patterns Across Channels
29:12 - Final Thoughts on the Impact of AI in the Workplace
33:10 - How AI Can Help Reduce Burnout in a Female Dominated Sector
33:56 - Get in Touch with Charly

Get in Touch with Charly:
Charly Jarrett
HJC Website

Mentions:
Claude
Vancouver Island Economic Forum
Digital Outlook Report

More About Postalytics:
Postalytics Website
LinkedIn
Subscribe to our YouTube Channel
...more
36min
May 19, 2025Empowering Non-Video Marketers with Michael Hoffman #33
In this episode of Print to Pixel, Dennis Kelly interviews Michael Hoffman, CEO of Gather Voices, on bridging the gap between direct mail and digital marketing. They dive into the rise of community-driven video, the shift in consumer trust, and how authentic customer stories drive deeper engagement. Michael shares lessons from his background in politics and marketing, the ideal customer profile for Gather Voices, and how non-video marketers can confidently scale video content.
Chapters:
00:00 - Intro
03:09 – Michael’s Background and Path to Gather Voices
11:19 – What Is Community-Driven Video?
19:06 – Using Video in the Purchase Funnel
21:57 – Ideal Customer Profile and Vertical Strategy
30:32 – Helping Non-Video Marketers Create Content
34:48 – Direct Mail and Omnichannel Marketing Use Cases
38:52 – Get in Touch with Michael

Get in Touch with Michael:
Michael's LinkedIn
Gather Voices Website

Mentions:
Rich Schlackman
Make-A-Wish Foundation
Alzheimer’s Association
American Bar Association
Association of the Wall and Ceiling Industry
American College of Foot and Ankle Surgeons

More About Postalytics:
Postalytics Website
LinkedIn
Subscribe to our YouTube Channel
...more
42min
April 18, 2025Fiber Broadband Marketing - Single Source of Truth Data Architecture with Hannah Lee #32
In this episode of Print to Pixel, Dennis Kelly speaks with Hannah Lee, CEO of Second Mile Marketing, about the transformative power of omnichannel marketing and revenue operations. They discuss Hannah's journey in founding her agency, the importance of breaking down silos within organizations, and the challenges faced by fiber broadband operators, particularly around single source of truth data.
The conversation also highlights the capabilities of HubSpot in driving effective marketing strategies and the necessity of first-party data in today's marketing landscape.
Chapters:
What Inspired Hannah to Start Second Mile – 02:10
Defining Revenue Operations and How It’s Applied – 06:51
Challenges in the Fiber Broadband Space – 10:29
Why Clean Data is the Key to Growth and Automation – 13:18
What Makes HubSpot a Great Fit for Fiber Companies – 14:58
The Value of Integration and Reducing Technical Debt – 16:58
Using HubSpot for Omnichannel Campaigns and Personalization – 20:26
The Risk of Relying on a Single Channel – 23:53
Get in Touch with Hannah and Second Mile – 25:11

Get in Touch with Hannah:
Hannah's LinkedIn
The Second Mile Website

More About Postalytics:
Postalytics Website
LinkedIn
Subscribe to our YouTube Channel
...more
27min
March 22, 2025Human-Centered Design in Nonprofit Technology with Brian Greenwald & Tracy Kronzak #31
In this episode of Print to Pixel, Dennis Kelly sits down with Brian Greenwald and Tracy Kronzak of Benevolent Tech to explore how technology is reshaping the nonprofit sector. They share the origin story of Benevolent Tech and their mission to build businesses that prioritize human needs while navigating complex social and economic challenges.
The conversation dives into the role of innovation, data strategy, and human-centered design in helping nonprofits adapt to a changing world. Brian and Tracy emphasize the importance of collaboration, trust, and relationship-building as core pillars for creating sustainable impact.
They also preview HubSpot Day at Nonprofit Tech—a unique opportunity for nonprofit leaders to connect, share knowledge, and build community. This episode is a must-listen for anyone passionate about using technology as a force for good.
Chapters:
00:00 – Intro

03:00 – The Origin Story of Benevolent Tech

12:45 – How the Nonprofit Tech Landscape Is Evolving

28:18 – What It Means to Be a Benevolent Business

28:24 – Who Benevolent Tech Serves and Their Ideal Clients

32:15 – The Power of Human-Centered Design

34:55 – Why Postalytics Matters to the Nonprofit Sector

37:13 – Looking Ahead: Innovation from 2025 to 2030

45:50 – HubSpot Day at NTC and the Vision Behind It

56:39 – How to Connect with Benevolent Tech

Get in Touch with Benevolent Tech:
Tracy Kronzak's LinkedIn
Brian Greenwald
Benevolent Tech
HubSpot Day @NTC25

Mentions:
Maurizio Zollo
Ted Cruz
HubSpot
Candid
NTEN (Nonprofit Technology Network)
Imperial College London – Leonardo Centre

More About Postalytics:
Postalytics Website
LinkedIn
Subscribe to our YouTube Channel
...more
1h 1min
March 14, 2025Direct Mail with AI and Data-Driven Marketing with Brian Stacey #30
In this episode of Print to Pixel, Dennis Kelly speaks with Brian Stacey, CEO of Decision Science LLC, about the intersection of direct mail and digital marketing. They discuss Brian's career journey, the mission of Decision Science, and how the company helps clients maximize their marketing ROI through data science and predictive modeling.
Brian shares a success story from a debt consolidation client and emphasizes the importance of an omnichannel marketing approach for effective customer engagement.
Chapters:
Intro - 00:00
Brian’s Career Journey and the Road to Decision Science – 01:47
How Decision Science Helps with Data-Driven Marketing – 08:42
Maximizing Direct Mail ROI with AI and Predictive Models – 16:10
Scaling Direct Mail from 200K to 1M Pieces – 19:02
Omnichannel Marketing in Financial Services – 26:04
Data-Driven Direct Mail and Omnichannel Integration – 28:59
Get in Touch with Brian – 33:04

Get in Touch with Brian:
Brian's LinkedIn

Mentions:
Stephen Yorke
Decision Science LLC
USPS

More About Postalytics:
Postalytics Website
LinkedIn
Subscribe to our YouTube Channel
...more
34min
February 28, 2025How to Build a Strong Brand in B2B with Drew Neisser #29
In this episode of Print to Pixel, Dennis Kelly interviews Drew Neisser, a leading expert in B2B marketing and the founder of CMO Huddles. They discuss the evolution of marketing strategies, the importance of integrating direct mail with digital marketing, and the challenges faced by CMOs in today's fast-paced environment.
Drew shares insights from his career, the CATS framework for building strong B2B brands, and the significance of maintaining consistency in marketing messaging. The conversation emphasizes the need for collaboration among CMOs and the value of a holistic, omni-channel approach to marketing.
Chapters:
Intro - 00:00
Drew’s Career Journey and the Birth of Renegade Marketing - 02:35
Building a Community for Marketing Leaders with CMO Huddles - 05:42
Why CMOs Need to Invest in Their Personal and Company Brand - 07:58
Key Challenges for CMOs and the Importance of Branding - 08:25
The Power of Experimentation and Data-Driven Marketing - 11:16
The Role of Multi-Channel Marketing in Brand Growth - 15:48
Why Consistency and Alignment Matter in Marketing - 26:48
Get in Touch with Drew - 34:38

Get in Touch with Drew:
Drew's Email
CMO Huddles Website

Mentions:
Global Penguin Society
Dr. Pablo Borboroglu
Urban Green Council
Gartner
Jay Baer

More About Postalytics:
Postalytics Website
LinkedIn
Subscribe to our YouTube Channel
...more
37min
February 13, 2025Direct Mail, Automation, and the Future of Broadband Marketing with Ruby Hibben #28
In this episode of Print to Pixel, Dennis Kelly speaks with Ruby Hibben, Director of Marketing Services at Vantage Point Solutions. They discuss Ruby's diverse career journey, the growth of the marketing services team, and the importance of understanding client needs in the broadband industry.
Ruby shares insights on building effective marketing strategies, the role of direct mail in omnichannel marketing, and the necessity of collaboration across various functional areas to enhance client communication and engagement.
Chapters:
Intro - 00:00
Ruby’s Career Journey - 02:01
Building a Marketing Team at Vantage Point - 06:58
Understanding Vantage Point’s Clients - 11:24
Key Challenges in Broadband Marketing - 14:03
Collaborating with Industry Experts - 14:50
The Role of Direct Mail in Omnichannel Strategies - 22:00
Harnessing Automation for Marketing Success - 26:01
Get in Touch with Ruby - 27:25

Get in Touch with Ruby:
Ruby's Email
Vantage Point Solutions Website

Mentions:
Brian Enga

More About Postalytics:
Postalytics Website
LinkedIn
Subscribe to our YouTube Channel
...more
29min

FAQs about Print to Pixel:

How many episodes does Print to Pixel have?

The podcast currently has 47 episodes available.