Printing's Alive

In this episode of Printing's Alive, Warren Werbitt is joined by Kevin Abergel from Taktiful to delve into the recent Printing United conference. They discuss the growing interest and impact of digital embellishment, exploring the variety and pricing of embellishment machines. Warren shares his overall impressions of the event, highlighting innovations in the apparel business and the significance of unique business cards. The conversation underscores the importance of focusing on business and the essential role print plays in various industries. The episode wraps up with a look at upcoming plans and closing remarks, reflecting on the dynamic nature of the printing industry.

(0:00) Introduction to Printing United and guest Kevin Tactifull Abergel

(1:12) Discussion on t-shirts, digital embellishment, and innovations at Printing United

(3:57) Increasing interest and impact of digital embellishment

(7:22) Exploring the variety and pricing of embellishment machines

(10:17) Overall impressions of Printing United

(11:28) Warren's insights on the apparel business and innovative business cards

(14:38) The importance of focusing on business and the essential role of print

(16:05) Upcoming plans and closing remarks

In this episode of Printing's Alive, Warren Werbitt recaps the Printing United conference, spotlighting innovations and a Top 10 list of highlights. He emphasizes the importance of industry networking, giving a shout out to Tactifull. Warren explores the Apparel zone and promotes The Print Whisperer shop. Feedback from attendees and vendors provides insight into the event's impact. Looking ahead, Warren teases upcoming podcast guests and additional promotions. The episode wraps up with closing remarks and acknowledgments, reflecting on the vibrant atmosphere and valuable connections made at Printing United.

(0:00) Introduction to Printing United conference recap

(1:35) Highlights from Printing United: Innovations and Top 10 list

(3:43) Tactifull shout out and importance of industry networking

(6:03) Apparel zone exploration and The Print Whisperer shop promotion

(8:40) Attendee and vendor feedback on Printing United

(11:16) Upcoming podcast guests and additional promotions

(12:43) Closing remarks and acknowledgments

In this episode of Printing's Alive, Warren Werbitt and guests Mark Pomerantz, Wendy Graves, Joanne Gore, Elisha Kasinskas, Davis Slagle, and Shelby Sapusek explore the significance of attending trade shows like Printing United. They discuss networking, learning opportunities, and the Printing United all-star team. Highlights include the AI Pavilion, Women in Print Alliance, and educational sessions. They also cover the importance of the label and packaging segment, G7 certification, and Student Day. Tips for maximizing trade show experiences, digital embellishment, and AI's role in the industry are shared, emphasizing print's global impact and the value of networking.

(0:00) Introduction and welcome

(0:38) Discussion on Printing United show and team introductions

(6:52) Purpose of the Printing United all-star team and reasons for attending trade shows

(10:23) Networking, continuous learning, and growth opportunities at trade shows

(14:47) AI Pavilion, Women in Print Alliance, and educational sessions

(23:16) Importance of label and packaging segment, G7 certification, and Student Day

(25:14) Addressing industry challenges and special event days

(27:19) Networking opportunities: After dark sessions and ExpoAllStars

(29:32) Tips for maximizing trade show experiences

(31:11) Highlight on digital embellishment and AI's role in the industry

(36:14) Warren's insights on print's global impact and integrating AI

(41:20) Recap on the importance of trade show attendance and networking tips

(45:07) Final thoughts and session plugs

In this episode of Printing's Alive, Warren Werbitt welcomes Greg Horn to discuss his journey in comics and art techniques. Greg shares challenges in printing, color matching, and the internet's impact on comic art. They explore digital tools, preparing for Printing United, and collaborations for printing samples. The conversation shifts to Greg's freelance work, digital challenges, and designing comic book covers. They discuss enhancing prints with special effects, celebrity collaborations, and large format printing. The episode addresses AI's role in art, ethical concerns, and future prospects. Wrapping up, Greg talks about his website, event schedule, and offers discounts for listeners, expressing excitement for Printing United.

(0:00) Introduction and guest welcome

(1:09) Greg Horn’s background in comics and early art techniques

(4:56) Printing challenges, color matching, and technological changes

(9:33) Impact and benefits of the internet on comic art

(12:12) Learning curve with digital tools and preparing for Printing United

(17:11) Collaboration and printing samples at Printing United

(23:07) Greg Horn’s freelance, advertising work, and digital challenges

(29:24) Designing comic book covers and understanding content

(34:21) Enhancing prints with special effects and celebrity collaborations

(43:22) Large format printing, car wraps, and AI in art

(48:46) Ethical concerns and future of AI in art

(51:18) AI tools, limited edition prints, and marketing strategies at Printing United

(53:22) Signing prints, marker challenges, and encouraging event visits

(54:45) Greg Horn's website, event schedule, and discounts for listeners

(56:02) Excitement for Printing United, participating companies, and closing engagement

(58:03) Final discount offer and farewell

In this episode of Printing's Alive, Warren Werbitt and Mark Potter discuss the launch of Canvas Magazine and Connect Magazine's impact on the print industry. They explore content creation, marketing, and segmentation strategies for printers. The conversation covers the emotional value of print, targeting demographics, and critiquing LinkedIn profiles. They discuss integrating sales and marketing, multilevel selling, and crafting effective elevator pitches. The episode highlights client testimonials, personalized business cards, and building authentic relationships, wrapping up with insights on print opportunities and a call to action.

(0:00) Episode introduction with Warren Werbitt

(0:59) Guest introduction and Canvas Magazine launch

(3:44) Connect Magazine's impact and content creation benefits

(8:38) Marketing importance and segmentation in printing

(17:49) Direct mail and marketing strategies for printers

(26:16) Emotional impact and value in print marketing

(32:03) Targeting demographics and critiquing LinkedIn profiles

(37:00) Sales and marketing integration for B2B businesses

(41:13) Multilevel selling, client understanding, and elevator pitches

(50:03) Client testimonials, personalized business cards, and team engagement

(55:37) Building relationships and authenticity in business

(1:00:13) Print opportunities and thoughtfulness in the digital age

(1:02:25) Reflecting on meaningful business conversations

(1:03:10) Closing thoughts on optimism in the print industry

(1:04:01) Final remarks and call to action

In this episode of Printing's Alive, Warren Werbitt converses with Naimish Patel from OnPrintShop about the evolving role of web-to-print by 2025. They explore the inception of On Print Shop, challenges in the print industry, and the onboarding process. The discussion highlights customer readiness, success rates, and client demographics. Naimish shares customer feedback, success stories, and common complaints while addressing printer adaptation and technology changes post-COVID, including AI. The episode delves into why printers choose OnPrintShop, unique client uses, and marketing strategies in the competitive web-to-print market. The conversation wraps up with insights on evaluating software solutions and upcoming events like Printing United in Orlando.

(0:00) Introduction of guest Namish Patel from On Print Shop

(0:32) Importance of web to print in 2025 and On Print Shop's inception

(3:12) Challenges and onboarding in the print industry

(11:02) Customer readiness and success rates

(14:29) Client demographics and implementation timelines

(20:09) Customer feedback, success stories, and common complaints

(28:04) Printer adaptation and technology post-COVID, including AI

(34:52) Reasons printers choose OnPrintShop and challenges faced

(40:24) Unique client uses of OnPrintShop and adoption risks

(47:43) Marketing strategies and competition in the web-to-print market

(51:54) Evaluating software solutions and OnPrintShop's client approach

(53:17) Upcoming events: Printing United in Orlando

(54:01) Final thoughts on web-to-print benefits

(54:40) Closing remarks and Warren's upcoming talk at Printing United

In this episode of Printing's Alive, Warren Werbitt is joined by Sean Swarner and Nile Said to discuss their upcoming Ultimate Life Climb. Sean shares his remarkable journey as a cancer survivor, while Nile reflects on his coaching experiences. The conversation delves into Warren's trekking adventures and the cultural and spiritual significance of climbing Kilimanjaro. They explore the transformative nature of the climb, personal growth, and the preparation required for such a journey. The episode also touches on financial and emotional aspects, the impact of reaching the summit, and the importance of self-exploration. It concludes with an invitation and a call to action.

(0:00) Introduction of guests and Ultimate Life Climb announcement

(3:48) Sean Swarner's cancer survival and Niall Saad's coaching journey

(10:11) Warren Werbitt's trekking experience and cultural insights

(14:20) Cultural and spiritual significance of climbing Kilimanjaro

(18:34) The transformative nature of the Ultimate Life Climb

(27:12) Personal growth through unique experiences

(32:03) Preparing for Kilimanjaro: Training, team selection, and logistics

(39:04) Financial and emotional considerations for the climb

(45:35) The lasting impact of reaching the summit and returning home

(47:17) Elevating standards through strategic coaching and transformative experiences

(50:26) Final words, invitation, and importance of self-exploration

(51:59) Call to action and closing remarks

In this episode of Printing's Alive, Warren Werbitt, Mark Subers, and Chris Curran delve into the exciting developments at Printing United. They explore the show's new features, its vision, and its significance for printers. The conversation highlights the importance of networking, the AI Pavilion, and engaging young talent in the industry. They discuss the future of print, iLearning initiatives, the new G7 Plus color standard, and sustainability. The episode covers educational sessions, label technology, and strategic business expansion, along with tours and investment in embellishments. It concludes with insights on fostering youth engagement and special events for expo attendees.

(0:00) Introduction to Printing United

(1:17) Highlights of Printing United's new features

(2:51) Vision and evolution of print shows

(6:09) Significance of Printing United for all printers

(8:04) The value of networking and encouragement to attend

(14:02) AI Pavilion and engaging young employees in print

(23:20) The future of print industry and iLearning initiatives

(27:04) New G7 Plus color standard and sustainability in print

(37:50) Educational sessions and learning opportunities at the expo

(45:54) Label technology and strategic business expansion

(49:14) Tours and investment in embellishments at the expo

(51:08) Educating sales teams and benefits of expo participation

(53:19) Fostering youth engagement in the print industry

(56:06) Special events and discounts for Orlando expo attendees

(57:17) Final thoughts and call to action

In this episode of Printing's Alive, Warren Werbitt chats with Colin Sinclair McDermott about his print industry journey. They explore Colin's career, lessons from failures, and the importance of integrity. Topics include marketing pitfalls, understanding customers, and collaboration. Colin shares insights on sales strategies, LinkedIn's impact, and direct mail's role. They discuss hiring challenges, digital-print integration, and creative direct mail ideas. The episode also covers charity work, community involvement, and print mastermind groups, ending with Colin's volunteer efforts in Africa and a Kilimanjaro trip teaser.

(0:00) Introduction to the episode and guest Colin Sinclair McDermott

(0:54) Colin's background in the print industry and career path discussion

(4:07) Learning from business failures and the importance of integrity

(10:55) Common marketing mistakes in the print industry

(17:56) The necessity of understanding customers and using surveys

(24:24) The role of collaborations and networking

(28:20) Evolution of print sales strategies and the impact of LinkedIn

(35:43) The relevance of direct mail in today's marketing

(41:32) Hiring challenges and strategies for print salespeople

(44:28) Integrating digital and print for marketing success

(45:35) Creative direct mail concepts and Colin's volunteer work in Africa

(57:23) The value of charity work and community involvement

(57:51) Benefits of print mastermind and peer groups

(1:03:43) Mastermind session structure and competitive knowledge sharing

(1:06:09) Conclusion of the conversation with Colin and episode wrap-up

(1:07:04) Sponsor: Upcoming Kilimanjaro trip

(1:08:05) Final thoughts and episode closure

In this episode of Printing's Alive, Warren Werbitt chats with Rebekah Hughes from Latcham about her unique journey in the print industry and her family's print legacy. They discuss the vital role of print, Latcham's services, and Rebekah's experiences with neurodivergence. She opens up about school and work challenges, language struggles, anxiety management, and AI's role in grammar and organization. They also touch on coping strategies, therapy's importance, understanding neurodiversity, and technology's impact on attention spans. The episode wraps up with reflections and gratitude.

(0:10) Introduction of guest Rebecca Hughes from Lachem

(0:36) Rebecca Hughes' background and family history in the print industry

(2:28) The importance of print in daily life and Lachem's services

(5:16) Customer relationships and company culture at Lachem

(8:25) Rebecca's role and print experiences

(11:03) Neurodivergence in the workplace: Rebecca's experiences

(19:26) Coping with neurodivergence in school and work

(26:05) Language learning struggles and anxiety

(31:48) Utilizing AI for grammar and organization

(35:26) Coping mechanisms and seeking therapy

(38:35) Sponsor: (None)

(39:18) Navigating healthcare and medication for neurodivergence

(42:23) Technology's impact on attention span

(45:22) Encouragement for understanding neurodiversity

(47:23) Reflecting on the importance of the conversation

(50:11) Closing remarks and gratitude